Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

The paper extends Aaker's previous empirical work on brand personality by exploring whether Swedish Universities communicate distinctive brand personalities in cyberspace. Employing a multistage methodology, data are drawn from the English Web sites of 17 Swedish universities and analyzed by using a combination of computerized content and correspondence analyses. Results indicate that some universities appear to have clear brand personalities, others take on a new face with regard to the obvious personality one would have initially associated them with, while others fail to communicate their brand personalities in any distinct manner. While illustrating a powerful but simple and relatively inexpensive way for institutions for higher education and brand researchers to study communicated brand personalities, this study also highlights the growing importance of brand positioning issues in internationalization and globalization of higher educational institutions.     

School climate and psychosomatic health: a multilevel analysis

This study examined the importance of aspects of the school climate for adolescents' psychosomatic health using multilevel modelling. Analyses were based on 18,571 ninth-grade students distributed over 1,026 classes and 284 schools in the greater Stockholm area in 2004 and 2006. Both individual- and contextual-level associations between aspects of the school climate and student health were explored. While most of the aspects of the school climate under study were related to health at the individual level, only 2 of them seemed to convey an additional contextual effect reaching beyond the students who were directly affected. Thus, better health was found in classes where many students reported getting immediate teacher help with their schoolwork, and worse health was found in classes where harassment was more commonly reported. These findings remained when a number of school-contextual characteristics were adjusted for.     

The pedagogy of argumentation in science education: science teachers’ instructional practices

ABSTRACT

Argumentation has been a prominent concern in science education research and a common goal in science curriculum in many countries over the past decade. With reference to this goal, policy documents burden responsibilities on science teachers, such as involving students in dialogues and being guides in students’ spoken or written argumentation. Consequently, teachers’ pedagogical practices regarding argumentation gain importance due to their impact on how they incorporate this practice into their classrooms. In this study, therefore, we investigated the instructional strategies adopted by science teachers for their argumentation-based science teaching. Participants were one elementary science teacher, two chemistry teachers, and four graduate students, who have a background in science education. The study took place during a graduate course, which was aimed at developing science teachers’ theory and pedagogy of argumentation. Data sources included the participants’ video-recorded classroom practices, audio-recorded reflections, post-interviews, and participants’ written materials. The findings revealed three typologies of instructional strategies towards argumentation. They are named as Basic Instructional Strategies for Argumentation, Meta-level Instructional ?St??rategies for ?Argumentation, and Meta-strategic Instructional ?St??rategies for ?Argumentation. In conclusion, the study provided a detailed coding framework for the exploration of science teachers’ instructional practices while they are implementing argumentation-based lessons.     

The complexity of the learning and teaching of EFL among Swedish‐minority students in bilingual Finland

In Finland, English is widely visible outside the school context, above all in the area of entertainment and mass media, and is no longer regarded as a foreign language in the old sense of the word. Among Swedish‐minority students in Finland, the dominant status of English in various mass media leads to positive attitudes towards English among students and provides strong motivation to acquire the language. This paper considers whether the incidental learning of English taking place outside the classroom results in the same kind of proficiency as that resulting from formal classroom learning.     

The Intercultural Dimension in EFL‐Teaching: A Study of Conceptions Among Finland‐Swedish Comprehensive School Teachers

The overall aim of this study is to deepen our knowledge about the attitudes of teachers at the upper level of the Finland‐Swedish comprehensive school towards the treatment of culture in English foreign language (EFL) teaching. More specifically, the questions are how teachers interpret the concept “culture” in English foreign language teaching, how the cultural objectives are specified and what teachers do to attain these objectives. The study strives to reveal whether or not language teaching today can be described as intercultural in the sense that culture is taught with the aim of promoting intercultural understanding, tolerance and empathy. The empirical data consists of verbatim transcribed interviews with 13 Finland‐Swedish teachers of English at grades 7–9. The findings are presented according to three orientations. Within the cognitive orientation, “culture” is perceived as factual knowledge and the teaching of culture is defined in terms of the transmission of facts. The action‐related orientation sees “culture” as skills of a social and socio‐linguistic nature and the teaching aims at preparing students for future intercultural encounters. Within the affective orientation, “culture” is seen as a bi‐directional perspective. Students are encouraged to look at their own familiar culture from another perspective and learn to empathise with and show respect for otherness in general, not just concerning representatives of English‐speaking countries.     

Spirituality And The Body

Modern spirituality is still challenged by the age-old opposition between matter and spirit. But this traditional dualism has lost some of its sting because modern science itself has been forced to countenance the existence of invisible realities. This article presents some areas of contemporary life in which the spiritual is conspicuously entwined with the material even though the relationship often goes unnoticed. If spirituality can be helped to confront its own tacit acceptance of the material, then it may be possible to move toward a postmodern spirituality, one in which there will be less animosity against, and more acceptance of, the material dimensions of existence.     

Learning,Theories of Learning,and Units of Analysis in Research

Over the past decades research on learning has become more diverse and complex. The concern expressed by Alexander, Schallert, and Reynolds (2009 Alexander, P. A., Schallert, D. L. and Reynolds, R. E. 2009. What is learning anyway? A topographical perspective considered. Educational Psychologist, 44: 176–192. this issue[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]/this issue) is that this diversity of theoretical perspectives has resulted in a fragmentation that is destructive to the field. Although it is important to engage in explicit discussions of how learning is construed in different traditions, Alexander et al. do not give sufficient recognition to the significant epistemological and theoretical differences between traditions; differences that make them incompatible in important respects, for instance, with respect to their units of analysis. An acceptance of incompatibilities in perspectives is not necessarily a problem. In fact, such a situation may, if the debates are grounded in a mutual acceptance of the diverse manners in which knowing and learning may be theorized, give us a richer frame of reference from which to analyze learning in its various manifestations in complex societies.     

Technology for all: turning a keyword into a school subject in post-war Sweden

The decades following the Second World War saw strong technological development and economic growth. They also saw ‘the advent of technology education’, a period of extensive curriculum development in this field. But what was done and why? In order to obtain a better understanding of the historical roots of technology education, in this study the mid-century school reforms in Sweden are examined and, more specifically, the birth of the new subject of Technology (Teknik) in compulsory schools. In this article, the political forces driving the introduction and shaping of this new subject are emphasised. In a time of rapid transformations of educational systems and labour markets, the term Teknik proved to be a useful concept for policy-makers and reform technocrats. However, the subject came to re-create the inequalities of the earlier differentiated school system, despite its presence within the framework of a school ‘for all’.     

A study of social–emotional adjustment levels of preschool children in relation to peer relationships

The aim of this research is to study social–emotional adaptation levels of 5- to 6-year old preschool children in relation to peer relationships. One hundred and forty-four children aged between 5 and 6 joined in this relational survey study. According to the results of the research analysing the relationship between the social–emotional adjustments of 5- to 6-year old children continuing preschool education and the peer relationship variables; the social–emotional adjustment level can meaningfully predict the prosocial behaviour of children towards their peers, aggression levels and exclusion by peers, fear–anxiety towards peers, hyperactivity–distractibility and peer victimisation.