Images of life in America: The impact of American T.V. in Israel

The present study sets out to uncover young Israelis' perceptions of the American reality using the postulates and methodology of the cultivation analysis approach to mass communication. The comparison of the perceptions of “light” and “heavy” T.V. viewers with measures of the actual reality reveals that heavy viewers demonstrate a strong and consistent tendency to paint a rosier picture of life in the U.S., in terms of wealth and standard of living, even when other factors (age, gender, residence and ethnic group) are held constant. The findings of this study have methodological implications concerning the study of media effects as well as theoretical implications regarding the ongoing debate on “media imperialism.”     

Lessons learned from single service point implementations

Interest in consolidating service points within health sciences libraries continues. This article proposes a definition of a library single service point and mentions some notable examples in academic health sciences libraries. The experiences of two of these libraries are summarized and compared, and the advice culled from those experiences is shared. The advice is in the form of sharing lessons learned, answering six frequently asked questions about combining services and staff under a single service umbrella. The article offers insights for other library staff considering this type of service reorganization.     

Successful Community College Transfer Students Speak Out

The community college as the entranceway into the baccalaureate degree is becoming a prevalent choice for students. This study was a qualitative approach to understanding attitudes, behaviors, and knowledge acquisition by successful community college transfer students. University students who transferred from a community college and were making successful progress toward completing the baccalaureate degree participated in focus groups to answer questions about the transfer process. Successful transfer students are highly motivated, persistent, engaged, believe they were well prepared by the community colleges for university junior level studies, and have recommendations for community colleges and universities in improving the transfer process.     

Peter Effect in the Preparation of Reading Teachers

The Peter Effect (Applegate & Applegate, 2004 Applegate, A. J. and Applegate, M. D. 2004. The Peter Effect: Reading habits and attitudes of teacher candidates. The Reading Teacher, 57: 554–563. [Web of Science ®] , [Google Scholar]) claimed that one cannot be expected to give what one does not possess. We applied this notion to reading teacher preparation and hypothesized that teacher educators who do not possess an understanding of basic language constructs would not prepare teacher candidates with an understanding of these constructs considered essential for early reading success. Results from a survey of basic language constructs revealed similar patterns in performance between teacher educators and their respective teacher candidates, which served as initial validation of the Peter Effect in reading teacher preparation.     

Advocating for Young Children: A Preservice Teacher Education Project

As experts on the nature and needs of young children, early childhood educators are in prime positions to advocate for the health and well-being of young children. Advocacy can take the form of personal, public, or private-sector endeavors. Personal advocacy is usually informal and involves educating others on an issue about early childhood education. Similarly, public advocacy involves educating policy makers, and private-sector advocacy is directed toward businesses. The project described here is a course assignment for undergraduate teacher candidates in which they learn about advocacy strategies and design and implement authentic advocacy projects. Sample projects are discussed. Engaging in this project has raised awareness for teacher candidates about the importance of and strategies for being advocates. The response from early childhood teacher candidates has been positive.     

Association between knee-to-hip flexion ratio during single-leg vertical landings,and strength and range of motion in professional soccer players

Abstract

The aim of this study was to test the correlation between knee-to-hip flexion ratio during a single leg landing task and hip and knee strength, and ankle range of motion. Twenty-four male participants from a professional soccer team performed a continuous single leg jump-landing test during 10s, while lower limb kinematics data were collected using a motion analysis system. After biomechanical testing, maximal isometric hip (abduction, extension, external rotation), knee extension and flexion strength were measured. Maximum ankle dorsiflexion range of motion was assessed statically using the weight bearing lunge test. Pearson correlation coefficients were calculated to determine the associations between the predictor variables (knee and hip strength, and ankle ROM) and the main outcome measure (knee-to-hip flexion ratio). Correlation between knee-to-hip flexion ratio and hip abductors strength was significant (r = ?0.47; p = 0.019). No other significant correlations were observed among the variables (p > 0.05). These results demonstrated that a lower hip abductors strength in male soccer players was correlated with a high knee-to-hip flexion ratio during landing from a single leg jump, potentially increasing knee overload by decreasing energy absorption at the hip. The results provide a novel proposal for the functioning of hip muscles to control knee overload.     

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.