Assessment matters: Considering the scholarship of teaching and learning in student affairs

Tony Ribera, Sarah Fernandez, and Matt Gray apply a scholarly approach to assessing student learning in the cocurriculum.     

Comorbidity of PTSD in anxiety and depressive disorders: Prevalence and shared risk factors

The present study aims to assess comorbidity of posttraumatic stress disorder (PTSD) in anxiety and depressive disorders and to determine whether childhood trauma types and other putative independent risk factors for comorbid PTSD are unique to PTSD or shared with anxiety and depressive disorders. The sample of 2402 adults aged 18–65 included healthy controls, persons with a prior history of affective disorders, and persons with a current affective disorder. These individuals were assessed at baseline (T0) and 2 (T2) and 4 years (T4) later. At each wave, DSM-IV-TR based anxiety and depressive disorder, neuroticism, extraversion, and symptom severity were assessed. Childhood trauma was measured at T0 with an interview and at T4 with a questionnaire, and PTSD was measured with a standardized interview at T4. Prevalence of 5-year recency PTSD among anxiety and depressive disorders was 9.2%, and comorbidity, in particular with major depression, was high (84.4%). Comorbidity was associated with female gender, all types of childhood trauma, neuroticism, (low) extraversion, and symptom severity. Multivariable significant risk factors (i.e., female gender and child sexual and physical abuse) were shared among anxiety and depressive disorders. Our results support a shared vulnerability model for comorbidity of anxiety and depressive disorders with PTSD. Routine assessment of PTSD in patients with anxiety and depressive disorders seems warranted.     

Books on Broadcasting

Albert C. Book and Norman D. Cary's The Television Comercial: Creativity and Craftsmanship (Decker, $6.95 paperback)

Stuart N. Hyde's Television and Radio Announcing (Houghton-Hifflin, $9.95)

William O. Johnson Jr.'s Super Spectator and Electronic Lilliputian (Little-Brown, $6.95)     

Journalism

George E. Stevens and John B. Webster's Law and the Student Press (Ames: Iowa State University Press, 1973---price not given, paper)

Jerome L. Nelson's Libel. A Basic Program for Beginning Journalists (Ames: Iowa State University Press, 1973---price not given, paper)

Art of the Printed Book: 1455-1955 (New York: Pierpont Morgan Library, 1973---$20.00/11.00)

Bruce Buschel, Albert Robbins, William Vitta, and Rod Nordland's The Watergate File (New York: Quick Fox Inc., 33 West 60th St., 1973---$3.95, paper)     

Scenario planning in public libraries: a discussion

The authors explore the use of scenario planning in public libraries via a Q&A discussion. They discuss the impact of unexpected events and unwelcome trends on libraries’ future, explain the distinction between scenario work and forecasting, and outline a practical approach to devising and delivering scenario planning activities at a local library level. This discussion, which took place at Oxford University’s Said Business School on 23 August 2018, explores the use of scenario planning in public libraries.     

The Three R's: Rapport,Relationship, and Reference

In the eyes of our patrons, the success of a library transaction depends on both the accuracy of the information conveyed and the quality of the patron/staff interaction. We each experience rapport naturally many times during the day. Skills borrowed from the field of neuro-linguistic programming allow us to learn to quickly create a state of rapport with anyone we encounter. By learning to create rapport intentionally with our patrons, we can improve the quality of their library experience.     

Institutional branding: a content analysis of public service announcements from American universities

American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision) classification schools during the 2010 football season. This study is the most comprehensive content analysis of this subject matter to date. 115 PSAs were examined, representing 111 of the 120 schools which comprise this tier of American higher education institutions. 51 variables were operationalised and are detailed in this article. These variables include messaging specific to institutional communications, as well as common creative approaches used within television advertising. Findings suggest that there is indeed a ‘sea of sameness’ across these communications and that few schools are creating unique messages. This article continues the theoretical work in this field by refining extant models for communication messages employed by higher education institutions.