The Works of Gilbert Seldes

W.J. Baker's A History of the Marconi Company (New York: St. Martin's Press, 1972–$12.95)

Vishwa Mohan Mishra's Communication and Modernization in Urban Slums (New York: Asia Publishing House, Inc., 1972—$6.95, with paper edition available)

James R. Bradon (ed.) The Performing Arts in Asia (Paris: Unesco [available in this country from New York: Unipub, Inc.], 1971—$3.00, paper)

John A. Lent (ed.) The Asian Newspapers' Reluctant Revolution (Ames: Iowa State University Press, 1971—$12.50)

Richard L. Merritt (ed.) Communication in International Politics (Urbana: University of Illinois Press, 19Y2—$15.00)

Gayle Durham Hollander's Soviet Political Indoctrination: Developments in Mass Media and Propaganda Since Stalin (New York: Praeger Special Studies in International Politics and Public Affairs, 1972—$15.00)     

Two empirical tests of a videotape designed to reduce public speaking anxiety

These studies were designed to determine: 1) if a videotape could be used to help people cope with public speaking anxiety; 2) how this videotape compared with other interventions; 3) whether the video could be used on a self‐help basis; and 4) whether the video would be effective over time. These issues were addressed in two separate studies. These studies indicated that the videotape reduced self‐reported levels of trait CA, state CA, and negative thinking. The first study linked the videotape to reduced rigidity while the second linked the videotape to reduced agitation. The second study also found trait CA to be reduced over time. Meta‐analysis was used to compare these data with other interventions. That analysis revealed this videotape was generally more effective than other interventions in reducing trait CA in study one. The videotape was found to reduce state CA and negative thinking more than other interventions in study two. These and other results are discussed at the conclusion of these studies.     

Scenario planning in public libraries: a discussion

The authors explore the use of scenario planning in public libraries via a Q&A discussion. They discuss the impact of unexpected events and unwelcome trends on libraries’ future, explain the distinction between scenario work and forecasting, and outline a practical approach to devising and delivering scenario planning activities at a local library level. This discussion, which took place at Oxford University’s Said Business School on 23 August 2018, explores the use of scenario planning in public libraries.     

The Three R's: Rapport,Relationship, and Reference

In the eyes of our patrons, the success of a library transaction depends on both the accuracy of the information conveyed and the quality of the patron/staff interaction. We each experience rapport naturally many times during the day. Skills borrowed from the field of neuro-linguistic programming allow us to learn to quickly create a state of rapport with anyone we encounter. By learning to create rapport intentionally with our patrons, we can improve the quality of their library experience.     

Institutional branding: a content analysis of public service announcements from American universities

American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision) classification schools during the 2010 football season. This study is the most comprehensive content analysis of this subject matter to date. 115 PSAs were examined, representing 111 of the 120 schools which comprise this tier of American higher education institutions. 51 variables were operationalised and are detailed in this article. These variables include messaging specific to institutional communications, as well as common creative approaches used within television advertising. Findings suggest that there is indeed a ‘sea of sameness’ across these communications and that few schools are creating unique messages. This article continues the theoretical work in this field by refining extant models for communication messages employed by higher education institutions.     

The impact of a systematic and explicit vocabulary intervention in Spanish with Spanish-speaking English learners in first grade

This study examined the impact of a 15-min daily explicit vocabulary intervention in Spanish on expressive and receptive vocabulary knowledge and oral reading fluency in Spanish, and on language proficiency in English. Fifty Spanish-speaking English learners who received 90 min of Spanish reading instruction in an early transition model were randomly assigned to a treatment group (Vocabulary Enhanced Systematic and Explicit Teaching Routines [VE-SETR]) or a comparison group that received general vocabulary instruction using the standard reading curriculum with general strategies designed to increase the explicitness of instruction (General Systematic and Explicit Teaching Routines). Results indicated a statistically significant difference in depth of student Spanish vocabulary knowledge favoring the VE-SETR group. Differences on language proficiency in English, general vocabulary knowledge in Spanish, and oral reading fluency in Spanish were not statistically significant. Implications for future research are discussed.     

The effect of culture on the learning of science in non‐western countries: the results of an integrated research review

Abstract

An increasing number of researchers are investigating the effect of students’ prior knowledge and beliefs on their development of scientific concepts. Much of this research is taking place within the framework of constructivism, and is attracting the attention of science educators in non‐western countries. This integrative research review has been undertaken to help researchers and practitioners to identify issues for further investigation and reflection. The results suggest that ‘cosmetic’ attempts to nationalize western science curricula in non‐western countries are likely to prove ineffective because the problem, from the students’ perspective, is one of poor ‘fit’ between their world‐views, language meanings and prior beliefs and those inherent in the subject. A constructivist paradigm seems to offer good prospects for both understanding the problem and formulating learning strategies in science education which are better suited to non‐western cultures. Nevertheless, constructivist pedagogies imported from the West should be examined for their cultural appropriateness.     

Computational support for teachers’ design thinking: its feasibility and acceptability to practitioners and institutions

A significant area of learning design research has been the development of software applications that guide teachers’ thinking as they plan, construct and revise learning events for their students. In this paper, we review conceptualisations of, and approaches to, the activity of pedagogic design and highlight the implications for the provision of computational support for this activity. We then outline different ways in which that support has been implemented in three digital tools: Phoebe, the LAMS Activity Planner and the Learning Designer. We consider the challenges to, and implications of, deploying these tools from the perspectives of three groups of stakeholders: developers, teachers and institutions. Our findings suggest that, while such tools are acceptable in principle, they face a number of technological and socio-cultural challenges to their acceptability from teachers’ perspectives and to their deployment within institutional strategies for teaching and learning in a digital age.     

Classification of learning outcomes: evidence from the computer games literature

Following up on an earlier issue of The Curriculum Journal (Vol. 16, No. 1), this article focuses on learning outcomes in the context of video games. Learning outcomes are viewed from two theoretical frameworks: Kirkpatrick's levels of evaluation and the CRESST model of learning. These are used to analyse the outcomes claimed in journal articles that report empirical work, indicating the usefulness of the frameworks, and the necessity to consider the role of affective learning. The article ends with some comments on the relationship of instructional design to effective games and learning outcomes.