General Communication

COMMUNICATION AS CULTURE: ESSAYS ON MEDIA AND SOCIETY by James W. Carey (Winchester, MA: Unwin Hymen [formerly Allen & Wnwin], 1989—$12.95, paper, ISBN 0-04-445064-8, with a clothbound version available)

CHALLENGING GENDER VALUES edited by Pamela J. Creedon (Newbury Park, CA: Sage Publications, 1989—$16.95, paper, ISBN 0-8039-3448-3)

PROGRESS IN COMMUNICATION SCIENCES, VOLUME DC edited by Brenda Dervin and Melvin Voigt (Norwood, NJ: Ablex, 1989—$49.50 to institutions; $29.50 personal, ISBN 0-89391-474-6)

THE INFORMATION SOCIETY: ECONOMIC, SOCIAL & STRUCTURAL ISSUES edited by Jerry L. Salvaggio (Hillsdale, NJ: Lawrence Erlbaum Associates, 1989—$24.95, ISBN 0-8058-0103-0)

MEDIA, SPORTS & SOCIETY by Lawrence A. Wenner (Newbury Park, CA: Sage, 1989—$14.95, paper, ISBN 0-8039-3244-8, with a clothbound edition available)

THE GLOBAL VILLAGE: TRANSFORMATIONS IN WORLD LIFE AND MEDIA IN THE 21ST CENTURY by Marshall McLuhan and Bruce R. Powers (New York: Oxford University Press, 1989—$29.95, ISBN 0-19-505444-X)     

General Communication

PROGRESS IN COMMUNICATION SCIENCES, VOLUME V edited by Brenda Dervin and Melvin J. Voight (Norwood, N.J.: Ablex 1984---$39.50)

MACMILLAN DICTIONARY OF MARKETING & ADVERTISING edited by Michael J. Baker (New York: Nichols Publishing, 1984---$4.50)

THE FIRST FREEDOM TODAY: CRITICAL ISSUES RELATING TO CENSORSHIP AND TO INTELLECTUAL FREEDOM edited by Robert Downs and Ralph McCoy (Chicago: American Library Association, 1984---$40.00)

MEDIA POWER by David Altheide (Beverly Hills, Ca.: Sage Publications, 1985---$28.00/14.00)

CURRENT ISSUES AND RESEARCH IN ADVERTISING 1984 edited by James Leigh and Claude Martin, Jr. (Ann Arbor: University of Michigan, 1984---$15.00)

THE COPYRIGHT BOOK; A PRACTICAL GUIDE by William Strong (Cambridge, Mass.: MIT Press, 1984---$13.95)     

Communication Research

INSIDE FAMILY VIEWING: ETHNOGRAPHIC RESEARCH ON TELEVISION'S AUDIENCES by James Lull (New York: Routledge, 1991—$55.00/17.95, ISBN 0-415-04414-6 hard, 0-415-04997-0 paper, 190 pp.)

PROGRESS IN COMMUNICATION SCIENCES, VOLUME X edited by Brenda Dervin and Melvin Voigt (Norwood, NJ: Ablex, 1991—$75.00 institutional price/$35.00 personal price, ISBN 0-89391-645-5, 336 pp.)

MEDIA RESEARCH TECHNIQUES by Arthur Asa Berger (Newbury Park, CA: Sage, 1991—$28.00/14.00, ISBN 0-8039-4179-X hard, 0-8039-4180-3, 148 pp.)

THE ANNUAL REVIEW 1990 by the Institute for Information Studies (a joint project of the Aspen Institute and Northern Telecom; for information write to Aspen Institute, Wye Center, PO Box 222, Queenstown, MD 21658, price not given, paper, ISBN 0-89843-094-0, 249 pp.)

COMMUNICATION THEORY: A JOURNAL OF THE INTERNATIONAL COMMUNICATION ASSOCIATION (Guilford Publications, 72 Spring St., New York, NY 10012—$60 for institutions/$30 for individuals, ISSN 1050-3293, quarterly)

CINCOM: COURSES IN COMMUNICATIONS 1989 compiled by Communications Library (Communications Institute, Lockbox 5891, 1535 Francisco St., San Francisco, CA 94101-5891—$35.00, paper, ISSN 0742-3632 and ISBN 0-934339-95-3, 100 pp.)

SESAME STREET RESEARCH BIBLIOGRAPHY: SELECTED CITATIONS RELATING TO SESAME STREET, 1969-1989 (June 1990, xx pp.)

WHAT RESEARCH INDICATES ABOUT THE EDUCATIONAL EFFECTS OF SESAME STREET (February 1991, 14 pp.)

“CHILDREN'S LEARNING FROM TELEVISION: RESEARCH AND DEVELOPMENT AT THE CHILDREN'S TELEVISION WORKSHOP,” Educational Technology Research and Development 38:4 (1990, 96 pp. ISSN 1042-1629)

SESAME STREET RESEARCH: A 20th ANNIVERSARY SYMPOSIUM (1990, 96 pp.)

CONTACT 1-2-3: RESEARCH BIBLIOGRAPHY (June 1990, 43 pp.)

GANNETT CENTER JOURNAL: “HIGHER EDUCATION IN THE INFORMATION AGE,” (Spring-Summer 1991, Vol 5, Nos. 2-3)

GANNETT CENTER JOURNAL: “MEDIA AND AMERICA'S SCHOOLS,” (Winter 1991, Vol 5, No. 1); both available from Gannett Center Journal, Columbia University, 2950 Broadway, New York, NY 10027—$5.00, paper, each, ISSN 0893-8342)

EXTENDING TELECOMMUNICATIONS SERVICE TO AMERICANS WITH DISABILITIES by Stuart Brotman (Annenberg Washington Program, 1455 Pennsylvania Ave. NW, Suite 200, Washington, DC 20004—free on request, paper, no ISBN given, 53 pp.)     

Effect of Selected Doses of Alcohol on Fatigue Parameters of the Forearm Flexor Muscles

Abstract

The purpose of the present study was to enhance knowledge of the effect of alcohol on physical performance by analyzing the effect of a small and moderate dose of alcohol on several aspects of muscular strength and endurance; in addition to the standard dosages, a large dose was given to an experimental subgroup. The parameters studied included initial strength, maximal strength, steady state or final strength, total work, fatigable work and the rate of fatigue of the forearm flexors. Male university students (N = 35) served as subjects and underwent three trials of a standardized work task consisting of intermittent maximum contractions of the forearm flexors performed at the rate of 30/min. for 6 min. Prior to each trial, each subject consumed either a control, small, or moderate dose of alcohol. The statistical analysis indicated that a small or moderate dose of alcohol had no effect on five of the parameters under investigation. The mathematical analysis of the rate of fatigue indicated rather large differences between the main rate constants, but the findings must be interpreted cautiously due to the insignificant nature of the statistical analysis. It was concluded that a small or moderate amount of alcohol had no effect on the strength and endurance variables under investigation.     

Where the Goddess of Beauty Prevails Cultural Renaissance in Ceylon

Stirrings of deep old consciousness are awakening the peoples of the East. Ceylon is no exception. Pendant from India at the south the “pearl” glistens in the sunshine. If ever there were a glistening isle it is this. Of India, yet not of it. Tangled with it racially, and by the trade and wars of many centuries, yet separate. Separate in government, separate in history, separate in race. Ancient and very ancient, newly discovering its old ancientry. Bound there in the mighty growths of the jungle lies buried a whole civilization. There it rests, its location lost, attested to by early records in the Mahavansa, but still undiscovered by modern man. It awaits a new generation, a generation now rising in the youth of Ceylon.     

GUIDELINES FOR ACHIEVEMENT OF LEARNER SATISFACTION IN GERONTOLOGICAL SHORT‐TERM TRAINING

As emphasis on intensive educational training increases, effective gerontological curricula and content planning to assure learner satisfaction are becoming more important. This article considers four key variables related to learner satisfaction: class size, seating arrangement, training methods, and participant motivation. Six guidelines for increased training effectiveness are suggested: preassessed and structured environment, planned group size to serve content and objectives, seating arrangements, discussion group utilization, preassessed learner attitudes, and continuous evaluation with necessary restructuring.     

The dialectic of substance: Rhetoric vs poetry

Distinguishing between rhetorical and poetic forms of symbolic action, derived from the works of Kenneth Burke, this essay finds the substance of each in identification/division and in the power of entitlement. Whereas the symbolic power of poetry arises from acts of identification/division apparent within the text, the symbolic power of rhetoric arises from the acts of identification/division that extend beyond the text, implicating auditors in the action that appears there. Distinctive responses result from the unique understanding required of each form of symbolic action.