专统广告信息认知的局限与数字广告内容认知的逻辑——兼论数字广告内容的价值与影响力

从传统广告到数字广告,其信息的认知逻辑随着媒介技术的浸入而不断发生改变.文章从传统广告信息认知的局限角度进行分析,对比建构数字广告下的内容认知逻辑,并深入剖析数字广告的影响能力.研究发现,对于大众媒介下"被控制"的受众而言,企业和媒体在传统广告信息的加工和传播上处于霸权地位.随着数字广告的兴起,不仅将传统的广告信息进行了内容再造,而且令认知的主体与客体在关系连接上发生了改变.此外,数字广告还利用社交媒体的即时性和交互性的特点,消解掉传统广告的控制权力,进而通过数字内容的影响能力完成广告的进化.     

Normative behavior and information: The social aspects of information access

Information access is central to library and information science, yet explorations of its conceptual nature have been limited. Given the importance of information access to the discipline, there is a need for research to create a better understanding of the concept and its many roles in all activities and behaviors related to information. Drawing on the theoretical work of Elfreda Chatman, this article proposes that the study of information access can be facilitated through the recognition and examination of the physical, intellectual, and social aspects of information access. These types of access are examined through three case studies in terms of different information behaviors and contexts, with a particular focus on the importance of social access. The article also discusses the future roles that considerations of social access can play in research and theory.     

对我国档案网站中信息资源建设问题的思考

作为档案馆实体功能延伸的档案网站,已经成为档案利用的新方式、新手段,这对开发档案信息资源起着重要的作用.档案网站的建设必须紧紧围绕着资源建设这一核心来展开.本文针对我国档案网站在资源建设方面存在的一些问题,提出了具体的改进设想.     

On the problem of determining a citation index of publications by Kazakh scientists

This paper discusses the evaluation of scientific activity with the help of some scientometric indices, in particular, a citation index. The information massif of the bibliographic database of citations to domestic publications of Kazakh authors is statistically described.     

Web2.0有序性的应用——Lib2.0

本文主要探讨Web2.0的自组织和有序性在图书馆中的应用所形成的Lib2.0。分析了Lib2.0的序性特征、形成机理及可能的应用;对Lib2.0环境下的信息组织和传统图书馆的信息组织方式进行了比较,并提出了优化措施。     

Recent developments in Palestinian higher education and the CEEPAT programme

Conclusions Palestinian teachers at the pre-collegiate level who participate in the CEEPAT programme will, it is hoped, learn to place new emphasis on enhancement of their students' analytical skills and discourage an identification of knowledge with memorisation. For their part, Palestinian professors who have been trained to teach in the programme will presumably constitute a growing reservoir of talent which may be expected to raise the quality of Palestinian university education. Plans are now under way to give all Palestinians teaching under the auspices of CEEPAT an opportunity to attend an annual, three-week winter seminar in Gaza and/or a summer seminar in the United States, both of which will focus on issues of pedagogy and methodology. Such professors can be expected to pass on their new understanding of teaching via discussion to their colleagues and to their university students, thereby spreading an important pedagogical method to other segments of the Palestinian... community. 7 CEEPAT clearly has the potential to make a significant contribution to the elevation of educational standards in Palestine at a time of major historical change.In Palestine, higher education of quality is obviously a very serious business. It is understood that it underlies any possibility of individual betterment, economic development, or the evolution of an independent Palestinian state. If ever the Israeli occupation is completely terminated and the present financial crisis of the universities is solved, Palestinian university and post-baccalaureate training may reasonably be expected to become fully competitive on an international scale.     

The literature of women and the acquired immunodeficiency syndrome (AIDS): implications for collection development and information retrieval

The purpose of the study was to identify the pattern of publication about women and AIDS in scientific journals. Bradford zones were identified in each of six databases. The study determined that journal scatter for this subset of AIDS literature differed from the scatter in the general literature; further, the information indexed in the six electronic sources demonstrated little overlap. Consequently, key journal and newsletter titles identified by this study should form the core of any collection focusing on women and AIDS. The assurance of quality patient care management demands that librarians consult multiple resources for information retrieval that can assist health care providers, patients, and caregivers to enhance quality of life as well as to provide optimum care.