Communicating Prevention: The Effects of the keepin' it REAL Classroom Videotapes and Televised PSAs on Middle-School Students' Substance Use

This study sought to determine if exposure to two communication-oriented activities, videotapes and public service announcements, accounts for changes in substance use among adolescents participating in the Drug Resistance Strategies Project's keepin' it REAL adolescent substance use prevention curriculum. Middle-school students (4,734, 72% Latino) responded to questionnaires related to these analyses. An analysis of covariance (ANCOVA) model was fit separately to six substance use outcomes. The results suggested that intervention students who saw four or five videos engaged in less substance use in the past month than did students who saw fewer videos. Having seen the PSAs one or more times did not predict the reported change in substance use.     

Editorial

This issue of the Journal contains three interesting articlesabout central aspects of public opinion research, as well asan equal number of research notes that reflect the range oftopics that interest all public opinion researchers. Toshio Takeshita takes a turn at reconceptualizing agenda-settingstudies, using a taxonomy     

Organizational Power and the Institutional Review Board

In this essay, we respond to the narratives and essays in this issue by examining organizational power issues related to researchers and institutional research boards (IRBs). Rather than taking a singular perspective on power, we use multiple perspectives and suggest that the cumulative analyses provide the best understanding of IRBs and organizational power.     

Historical case study: A research strategy for diachronic analysis

History and case study are two diachronic research strategies commonly used to study political discourse as it relates to public libraries. Though suitable for some studies, these strategies are inexhaustive. A new, blended research strategy is therefore needed to accomplish what history and case study alone cannot. This hybrid strategy, historical case study, must analyze cases from the distant past to the present, using eclectic data sources, in order to produce both idiographic and nomothetic knowledge. To develop historical case study, the universal components of diachronic analysis are first identified. A general research design for historical case study is then introduced. Finally, historical case study is tested in an actual research project. Findings from this project reveal that historical case study is a successful diachronic research strategy. Historical case study is a new and valuable research design suitable for addressing questions related to change, continuity, development, and evolution.     

Social Comparisons and Need Fulfillment: Interpreting Video Game Enjoyment in the Context of Leaderboards

This study examines how social comparison information provided by video game leaderboards may influence players’ retrospective judgments of autonomy, competence, and relatedness need fulfillment. Participants played a video game and were randomly assigned to receive no postgame feedback or were shown a leaderboard that placed them in the top or bottom quartile of players. Results indicate downward social comparisons increase enjoyment by increasing competence and relatedness perceptions. However, upward comparisons did not have an opposite effect, nor did either type of social comparison influence players’ autonomy perceptions. Implications for applying Self-Determination Theory to video game enjoyment in the context of social comparison feedback is discussed.     

Persistent Misperceptions: Americans’ Misplaced Confidence in Privacy Policies, 2003–2015

This paper examines the persistence of Americans’ misunderstanding of the function of privacy policies. We also identify groups that have misplaced confidence in the privacy policy label and address whether the groups’ patterns of misperception have changed over time. The findings add a new dimension to the argument that the usefulness of privacy policies needs to be reassessed. As a remedy, we call for media literacy programs to address structural features of media systems that lead to broadly held misperceptions such as the one examined here.     

Explaining Media Choice: The Role of Issue-Specific Engagement in Predicting Interest-Based and Partisan Selectivity

This study analyzes the predictors of 2 types of media selectivity: interest-based (i.e., choice of entertainment over politics) and partisan (i.e., choice of pro-attitudinal over counter-attitudinal or balanced news). Relying on a large survey-based experiment, we find that issue-specific engagement variables, including perceived issue understanding, issue importance, and issue attitude strength, predict interest-based and partisan selectivity above and beyond the influence of general political knowledge, news interest, and strength of political leanings. These results show that the drivers of selectivity are more complex than general political attributes; rather, they are contextual and reflect people’s engagement with particular issues.