Leveraging community sport organizations to promote community capacity: Strategic outcomes,challenges, and theoretical considerations

Community sport organizations (CSOs) provide valuable contexts for promoting community development. These initiatives are most effective when they involve local stakeholders in the process of development. A key first step to achieving this objective is building community capacity, defined as local stakeholders’ skills, knowledge, and resources that may be leveraged for change. Interestingly, despite this conceptual importance, few researchers have focused on capacity building in the sport context. This has limited the theoretical advancement of community capacity theory as it relates to CSOs and community development. Using a qualitative case study approach, the authors analyze the outcomes and challenges of implementing community capacity building strategies in an American CSO, and draw on the empirical data to contribute to this theoretical conversation. Interviews, participant observation, and document analysis were used to generate data, and deductive techniques were used for thematic analysis. The results highlight the outcomes of the capacity building strategies and challenges associated with implementation. In addition, the conclusion focuses on theoretical contributions to community capacity theory, namely the role of sport in facilitating inter-community relations across social groups and the link with process models of organizational capacity.     

Examining the antecedents of sport team brand equity: A dual-identification perspective

Although the practice of building brand equity in the context of professional sport teams is popular, the formation of sport team brand equity in the sport marketing literature is still relatively unknown and incompletely understood. In this study, the authors propose a dual-identification model to examine the formation of sport team brand equity in an Asia-based professional team sport setting. Baseball fans (N = 548) of the Chinese Professional Baseball League (CPBL) in Taiwan participated in the self-administered survey. A Partial Least Squares Structural Equation Model analysis revealed that marketplace characteristics (including group experience, salient experience, team history, and fan rituals) and brand-identified-related factors (including self-congruity and team brand prestige) were significantly related to identification with sport team and identification with sport team brand, respectively. In turn, both identification with sport team and identification with sport team brand were significant predictors of sport team brand equity. These findings highlight the importance of studying a dual-identification model in order to understand how sport team brand equity forms and suggest implications for sport team managers.     

Can changes in resistance exercise workload influence internal load,countermovement jump performance and the endocrine response?

This study examined the influence of differing volume load and intensity (%1 repetition maximum[%1RM]) resistance exercise workouts on session rating of perceived exertion (sRPE) countermovement jump (CMJ) performance and endocrine responses. Twelve participants performed a workout comprising four exercises (bench press, back squat, deadlift and prone bench pull) in randomised order as either power (POW); 3 sets × 6 repetitions at 45%1RM × 3 min inter-set rest, strength (ST); 3 sets × 3 repetitions at 90%1RM × 3 min inter-set rest, or hypertrophy (HYP); 3 sets × 10 repetitions at 70%1RM × 1 min inter-set rest in a randomised-crossover design. CMJ performance and endocrine responses were measured immediately pre-, post-, 12, 24, 48 and 72 h post-exercise. POW sRPE (3.0 ± 1.0) was lower than ST (4.5 ± 1.0) (P = 0.01), and both were lower than HYP (8.5 ± 1.0) (P = 0.01). Duration of CMJ decrement was longer (P ≤ 0.05) for HYP (72 h) compared to POW (12 h) and ST (24 h). Testosterone concentration was greater (P ≤ 0.05) immediately post-exercise in HYP compared to POW and ST. In conclusion, less inter-set rest, greater volume load and intensity (%1RM) may increase sRPE, duration of CMJ performance decrement and testosterone responses in resistance exercise.     

Is it a question of trust or why are we afraid to go to Nineveh?

Trust is an overused concept in our contemporary world. This paper explores the complex relationship of trust, efficiency, accountability, transparency and responsibility and their relationship to recordkeeping in our globalizing culture. It focuses on the profound changes that have taken place in the meaning and practice of audit within neo-liberal societies and how the ??rituals of verification?? and the ??managerialism?? may pervert the resulting record. It challenges the unthinking use of much of the rhetoric surrounding these concepts by archivists to justify their existence. It reflects on why the archival voice often remains silent or at best goes unheard in much of the discussion about these questions that have profound consequences for democratic societies. It is easy to lay the blame at the door of a perceived breakdown of trust rather than to consider whether the root of the problem lies with archivists and records managers themselves. This paper draws on my experience in directing the Information Management and Preservation MSC programme at the University of Glasgow and wide and serendipitous reading, which has sometimes been brought to my notice by students.     

Objectivity and the Other Orwell: The tabloidism of the Daily Mirror and journalistic authenticity

Rebellion in Elizabethan Ireland triggered the publication of a series of early news pamphlets in England that have been labeled as tedious military narratives celebrating English victories over native insurgents. Careful scrutiny of these pamphlets, specifically those titles that relayed news of the Second Desmond rebellion (1579–1583), suggests otherwise. Therein, it was not news of events in Ireland that was stressed, nor indeed was it the Catholicism of the Old English who had entered into rebellion. Instead, these works prioritized political obedience to queen and commonwealth above all else and employed this revolt to remind readers of the essential obligations of fidelity and virtue. As agents of persuasion rather than purveyors of news, the authors echoed official thinking by the state in cultivating the importance attached to obedience amid strains in both kingdoms that attended the Counter-Reformation.     

Setting the agenda for environmental news: The effects of media and public characteristics

This study examined the relationship between different media agendas and public agendas in the agenda‐setting process. The local and regional media agendas for environmental news in the Lansing, Michigan, area were exactly the same. It was also found that respondents could accurately assess media issue emphasis when they were asked to do so.     

The relationship of supportive communication to sex discussion in the home

Supportive communication was examined as a component of mothers’ sex discussion with children. Results demonstrated that mothers who communicated supportively were more open and disclosing when discussing sex and were more likely to provide sons with birth control information and instruction than mothers who communicated nonsupportively. The study concludes by raising several issues for future research and sex education pro‐ams for parents.     

Broadcasting

TALK RADIO AND THE AMERICAN DREAM by Murray B, Levin (Lexington, MA: Lexington Books, 1987—$22.00)

WHO SHOT THE SHERIFF? THE RISE AND FALL OF THE TELEVISION WESTERN by J. Fred MacDonald (New York: Praeger, 1987—$29.95)

LIVE TV: AN INSIDE LOOK AT DIRECTING AND PRODUCING by Tony Verna (Stoneham, MA: Focal Press, 1987—$22.95)

TV CAREERS BEHIND THE SCREEN by Jane Blanksteen and Avi Odeni (New York: John Wiley, 1987—$12.95, paper)

THE BROADCASTER'S DICTIONARY by James R. McDonald (Windriver Books, Box 481, Broomfield, CT 80020—$20.00 incl. postage, paper)

Three recent publications by the National Association of Broadcasters (Publications Dept., 1771 N St. NW. Washington, DC 20036)

TELECOMMUNICATIONS MANAGEMENT: THE BROADCAST &; CABLE INDUSTRIES by Barry L. Sherman (New York: McGraw-Hill, 1987—$29.95)

CHANNELS OF DISCOURSE: TELEVISION AND CONTEMPORARY CRITICISM edited by Robert C. Allen (Chapel Hill: University of North Carolina Press, 1987—$25.00/7.95)

THE HOUR OF TELEVISION: CRITICAL APPROACHES by N.D. Batra (Metuchen, NJ: Scarecrow Press. 1987—$29.50)