The effects of mid-flight whole-body and trunk rotation on landing mechanics: implications for anterior cruciate ligament injuries

ABSTRACT

The purpose was to quantify the effects of mid-flight whole-body and trunk rotation on knee mechanics in a double-leg landing. Eighteen male and 20 female participants completed a jump-landing-jump task in five conditions: no rotation, testing leg ipsilateral or contralateral (WBRC) to the whole-body rotation direction, and testing leg ipsilateral (TRI) or contralateral to the trunk rotation direction. The WBRC and TRI conditions demonstrated decreased knee flexion and increased knee abduction angles at initial contact (2.6 > Cohen’s dz > 0.3) and increased peak vertical ground reaction forces and knee adduction moments during the 100 ms after landing (1.7 > Cohen’s dz > 0.3). The TRI condition also showed the greatest knee internal rotation angles at initial contact and peak knee abduction and internal rotation angles and peak knee extension moments during the 100 ms after landing (2.0 > Cohen’s dz > 0.5). Whole-body rotation increased contralateral knee loading because of its primary role in decelerating medial-lateral velocities. Trunk rotation resulted in the greatest knee loading for the ipsilateral knee due to weight shifting and mechanical coupling between the trunk and lower extremities. These findings may help understand altered trunk motion in anterior cruciate ligament injuries.     

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.     

Problematizing the absent girl: sport as a means of emancipation and social inclusion

Abstract

Absence from sport participation among girls from ethno-cultural minorities is often highlighted as an inclusion policy challenge. Based on 35 interviews with community sports coaches, managers and partners, we explore how the absence of girls is problematized in four Swedish sports-based interventions, focusing on how problems, as well as the means and the ends of social inclusion, are articulated. The girls are assessed as being in need of social change due to their alleged social exclusion. Absence is explained by “patriarchal norms” as well as by the introvert conduct of the girls themselves. Girls-only sports activities performed by female coaches as role models are described as a way for girls to gain social inclusion and to become emancipated from subjugating norms. In conclusion, participation in community sport is highlighted in discourse as crucial for adopting powers of emancipation. A similar discourse could be recognized elsewhere, inside and outside the realm of sport.