Analysis of Academic Libraries' Facebook Posts: Text and Data Analytics

This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility.     

Historical case study: A research strategy for diachronic analysis

History and case study are two diachronic research strategies commonly used to study political discourse as it relates to public libraries. Though suitable for some studies, these strategies are inexhaustive. A new, blended research strategy is therefore needed to accomplish what history and case study alone cannot. This hybrid strategy, historical case study, must analyze cases from the distant past to the present, using eclectic data sources, in order to produce both idiographic and nomothetic knowledge. To develop historical case study, the universal components of diachronic analysis are first identified. A general research design for historical case study is then introduced. Finally, historical case study is tested in an actual research project. Findings from this project reveal that historical case study is a successful diachronic research strategy. Historical case study is a new and valuable research design suitable for addressing questions related to change, continuity, development, and evolution.     

Sustainability of independent community archives in China: a case study

There are three models for community archives in China. The first one is where community archives are kept in government-funded/government-established museums or archives. The second is where community archives are kept by scholarly organizations such as universities. The third involves the community establishing its own archive. This last model is very unusual in China. The PiCun Culture and Art Museum of Migrant Labor (PCMML) provides an example of this model as it is the only independent community archives focusing on migrant workers in China. This paper explores the emergence and development of PCMML, its impact on community members and challenges faced including funding and staffing, but also those unique to China—PCMML is greatly influenced by a range of national and local government policies and regulations. Conclusions are that survival strategies for independent community archives in China are dependent on three dimensions: the community itself, society and the government. Cultural consciousness of the community is the premise for the establishment and sustainability of independent community archives, and independent community archives can be the public space to cultivate cultural consciousness of community members and thus activates community members’ agency to document, preserve and disseminate their own history. At the same time, independent community archives also need to engage with broader society to avoid involution and gain support and understanding. Independent community archives are constrained by government policies and regulations, so it is essential for them to develop strategic relationships with government.     

International Collaboration and Openness in Jordanian Research Output: A 10-year Publications Feedback

Previous reports stressed on the importance of international collaboration and open access (OA) publishing, as they increase the quality of the research and increase its benefits. In this study, we will assess Jordanian international research collaboration and OA publishing in the past 10 years. We performed a Scopus search for Jordanian publications in the years 2008–2017, where we extracted and calculated the total number of publications, publications in OA journals, publications with international collaborations. Moreover, we assessed the disciplines Jordanians usually publish in. During the 10-year interval, we found a total of 20,359 Jordan-affiliated publications indexed in Scopus. We found a dramatic increase in number of publications with international collaboration from 38% in 2008 reaching 53.3% in 2017, and an increase in OA publications from 7.3% of the total publications in 2008, reaching 18.7% of the total publications in 2017. Total number of Scopus indexed publications from Jordan has increased by 57.9% over the past 10 years. Although international collaboration and OA publications have dramatically increased in recent years, Jordanian researchers should focus more on international collaboration with developed countries and on self-archiving their publications.     

Health science libraries in Sweden: new directions,expanding roles

Librarians in Sweden are facing huge challenges in meeting the demands of their organisations and users. This article looks at four key areas: coping with open science/open access initiatives; increasing demands from researchers for support doing systematic reviews; understanding user experiences in Swedish health science libraries; and the consequences of expanding roles for recruitment and continuing professional development. With regard to changing roles, there is an increasing shift from the generalist towards the expert role. The authors raise the issue as to how to prepare those new to the profession to the changing environment of health science libraries.     

The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children

There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques.     

Features of Islamic Children’s Books in English: A Case Study of Books Published in Malaysia

The purpose of this study is to investigate the elements of Islamic children’s books that are written in English by focusing on books that are available in the Malaysian market and published in Malaysia. This study applies the content analysis method, by examining the selected books of their subject matter as well as the language. The results of the study reveal that Islamic books written for children in English are distinctive in terms of the content and language features.