The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children

There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques.     

Features of Islamic Children’s Books in English: A Case Study of Books Published in Malaysia

The purpose of this study is to investigate the elements of Islamic children’s books that are written in English by focusing on books that are available in the Malaysian market and published in Malaysia. This study applies the content analysis method, by examining the selected books of their subject matter as well as the language. The results of the study reveal that Islamic books written for children in English are distinctive in terms of the content and language features.     

Clustering small-sized collections of short texts

The need to cluster small text corpora composed of a few hundreds of short texts rises in various applications; e.g., clustering top-retrieved documents based on their snippets. This clustering task is challenging due to the vocabulary mismatch between short texts and the insufficient corpus-based statistics (e.g., term co-occurrence statistics) due to the corpus size. We address this clustering challenge using a framework that utilizes a set of external knowledge resources that provide information about term relations. Specifically, we use information induced from the resources to estimate similarity between terms and produce term clusters. We also utilize the resources to expand the vocabulary used in the given corpus and thus enhance term clustering. We then project the texts in the corpus onto the term clusters to cluster the texts. We evaluate various instantiations of the proposed framework by varying the term clustering method used, the approach of projecting the texts onto the term clusters, and the way of applying external knowledge resources. Extensive empirical evaluation demonstrates the merits of our approach with respect to applying clustering algorithms directly on the text corpus, and using state-of-the-art co-clustering and topic modeling methods.     

Decolonising higher education curricula in South Africa: factoring in archives through public programming initiatives

South African higher education curricula are largely Eurocentric, to such an extent that indigenous knowledge is marginalised (Horsthemke in Transform High Educ 2(1)–9, 2017). Consequently, the decolonisation of university curricula has become a necessity. The nationwide ‘FeesMustFall’ student protests in 2015 and 2016 have underlined the need to address this matter urgently. Free quality education and the decolonisation of university curricula were among some of the students’ demands (Le Grange in SAJHE 30(2):1–12, 2016). Fundamentally, decolonising curricula involve a serious investigation of history and the strategising of future actions (Ngulube in Historia 47(2):563–582, 2002). Little is known about the potential role of archives in the process of decolonising higher education curricula in South Africa. Perhaps this can be attributed to a lack of awareness about archives and their significance in South Africa (Sulej in ESARBICA J 33:13–35, 2014). This paper explores the role of archives in the decolonisation of higher education curricula in South Africa. It appears that sub-Saharan scholars rarely consult archives (Onyancha et al. in ESARBICA J 32:67–77, 2013). Therefore, public programming is investigated as a means to get more members of the academic community to use archives as centres of critical inquiry. The relevant literature was consulted and discussed. Unique outreach or public programming initiatives will help the academic community to better understand the significance of archives in the decolonisation process.     

Spanish historic archives’ use of websites as a management transparency vehicle

Against the backdrop of Spain’s Transparency Act, this article discusses the presence or otherwise of a series of document types, proposed as management-related transparency indicators, on 61 (8 national and 53 provincial) historic archive websites. Although examples of good practice were identified, the information provided was found to be scant, in particular as regards lines of action, organisational objectives and yearly reports. The information most commonly provided on the websites included the collection classification chart, service use regulations and citizen charters. The inference drawn was that archives, so intently focused on their role in the application of the Act by the organisations they serve, neglect their own administrative obligations in respect of its provisions. The recommendation is that as government-funded and subsidised public service institutions, historic archives should exercise transparency by furnishing the information stipulated in the Act on their websites.     

“Seeking Information from the Lips of People”: oral history in the archives of Qatar and the Gulf region

The turn to oral history in Qatar and the Arabian (also known as Persian) Gulf is not a rejection of traditional archival authority as has been the case in other parts of the world. In the Gulf, oral history has been embraced out of a desire to fill the silences of the largely unwritten record attributable to previous low levels of literacy and strong oral traditions in the region. Today, oral history is seen as the best method to capture details about traditional ways of life during the pre-oil era. After discussing archival concerns about the evidentiary nature of oral histories, this paper explores how it has come to be a crucial documentation tool in the Gulf, adapted to the specific nation building and cultural heritage priorities of the region.     

Research universities on the ResearchGate social networking site: An examination of institutional differences,research activity level,and social networks formed

As one of the largest active academic social networking sites, ResearchGate (RG) has been utilized by scholars to share publications, seek collaborators, communicate work in progress, and build scholarly reputation. This study collects data from RG users from 61 U.S. research universities at different research activity levels, as categorized by the Carnegie Classification of Institutions of Higher Education, to examine the impact of institutional differences on RG reputational metrics. The results confirm that RG is a research-oriented academic social networking site that closely and realistically mirrors the research activity level of institutions. With an increase in the research activity level of a university, its affiliated RG users tend to have higher RG scores, more publications and citations, and more profile views and followers, while the average number of reads of their publications and followees tend to be lower and fluctuant. In addition, RG users primarily follow others from institutions of a higher research activity level, forming virtual social networks centered around esteemed institutions. The study suggests academic social networks can serve as indicators in evaluation of research activities among research institutions, and such sites can be helpful and credible for acquiring resources, keeping informed about research, and promoting academic influence.     

从资源共享的角度谈图书馆核心竞争力

对图书馆核心竞争力基本概念和代表性观点以及图书馆的竞争对手进行了分析,提出了图书馆核心竞争力非资源共享莫属的观点,并分析了图书馆构建此种能力所具备的大前提与小前提。     

高师英语专业口语教学中学生跨文化交际能力的培养

培养英语专业学生的跨文化交际能力是高等师范院校英语专业的一项重要任务。口语课作为高师英语专业的一门基础课程,在学生跨文化交际能力的培养方面具有举足轻重的作用。我们应重视文化差异对跨文化交际的影响,深入探讨在口语教学中培养学习者跨文化交际能力的方法和途径。     

基于嵌入式Linux的网络传输系统的内核编译与移植

以Xscale处理器架构的PXA255开发板为硬件基础,将开发好的嵌入式TCP/IP协议栈加载到嵌入式Linux构成的嵌入式系统内核中,设计并构成了基本的硬件、软件平台,在此基础上按照内核重编译的工作流程和要求,完成了TCP/IP协议栈在嵌入式Linux操作系统2.6.10内核中的加载与编译,并最终移植到Xscale处理器架构的PXA255开发板上。