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141.
Zhang Cheng 《大连大学学报》1995,(4)
本文介绍近年来在这方面研究的进展情况,同时给出一些新的结果,并提出一些尚未解决的问题。 相似文献
142.
文章用经验性的实证研究方法,以中国西部民族聚居区的出版物使用与效果的实际现状作为研究对象,调查、统计并梳理了当代出版及其出版物在该类地区的使用图景,客观反映了西部民族地区的人们因其经济、文化以及地理等方面的不同而体现出来的对图书、期刊、报纸等纸媒在内容选择上的种种差异.同时,试图回答出版物是如何影响西部社会的,它能做什么,以及怎么做才能更加有效等问题. 相似文献
143.
数字档案长期保存是信息化背景下档案部门的长期艰巨使命,涉及技术、管理等诸多领域,是一个庞大的系统工程.针对已识别或潜在的各种风险,档案部门在制定技术策略时将会面临技术复杂性和系统性难题,需要在宏观上进行科学规划.论文对数字档案长期保存技术策略规划的要求、内容、管理三个方面进行研究,以期对档案部门实践有所帮助. 相似文献
144.
Hong Cheng 《Cataloging & classification quarterly》2018,56(2-3):146-154
ABSTRACTGlocalization describes the adaptation of international products around the particularities of a local culture, and extends to areas beyond political campaigns and cultural communication. Chinese continuing resources are effectively influenced by glocalization, which reflects the changing society in China and Chinese overseas communities, as well as the changing practice in Chinese studies all over the world. Glocalization brings unexpected challenges to a library's cataloging service, and a number of issues need to reach our awareness and be solved. We have to face squarely its influence, and look for an appropriate solution in handling Chinese continuing resources under glocalization. 相似文献
145.
通过PDCA 的管理方法,结合《肿瘤影像学》实际情况,全面分析杂志的现状与问题,从编委的履职能力、优质稿源的吸引、期刊推广、编校质量的提高等方面入手,分析原因,提出改进建议和策略,提升了杂志的影响力,成功进入中国科技核心期刊.本次PDCA 循环在学术期刊中的成功应用,具有良好的可操作性和实践性,以期为其他杂志的发展提供一定的参考和借鉴. 相似文献
146.
针对图书消费感知第一步"展露"过程中可能出现的"过度展露"问题,尝试从选书者、读书者、买书者三个基本图书消费者角色出发加以探讨,对了解目标角色过度展露感知、客观评估调节刺激量进行研究、有利于有效传导图书价值、切实促进图书消费,亦可为如何分析把握图书营销展露刺激方向和程度厘清可行的思考路径. 相似文献
147.
There are three models for community archives in China. The first one is where community archives are kept in government-funded/government-established museums or archives. The second is where community archives are kept by scholarly organizations such as universities. The third involves the community establishing its own archive. This last model is very unusual in China. The PiCun Culture and Art Museum of Migrant Labor (PCMML) provides an example of this model as it is the only independent community archives focusing on migrant workers in China. This paper explores the emergence and development of PCMML, its impact on community members and challenges faced including funding and staffing, but also those unique to China—PCMML is greatly influenced by a range of national and local government policies and regulations. Conclusions are that survival strategies for independent community archives in China are dependent on three dimensions: the community itself, society and the government. Cultural consciousness of the community is the premise for the establishment and sustainability of independent community archives, and independent community archives can be the public space to cultivate cultural consciousness of community members and thus activates community members’ agency to document, preserve and disseminate their own history. At the same time, independent community archives also need to engage with broader society to avoid involution and gain support and understanding. Independent community archives are constrained by government policies and regulations, so it is essential for them to develop strategic relationships with government. 相似文献
148.
Franklin J. Boster Rain Wuyu Liu Ying Cheng Wonkyung Kim Sonia Jawaid Shaikh 《Communication Studies》2018,69(1):4-22
Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive. 相似文献
149.
Textbook vetting and evaluation process intends to ensure that the materials provided are relevant, of the required quality, suitable ad would enhance learning efficiency and effectiveness. The paper investigates the role of publishers and Tanzania Institute of Education (TIE) in the textbooks vetting and evaluation process; examines factors used to vet, evaluate and approve primary and secondary school textbooks in Tanzania and proposes Strategies that would enhance the textbook vetting, evaluation and process. The study used a mixed method research design. Respondents were selected educational publishers; MoEVT, Baraza la Kiswahili Tanzania, TIE, and Publishers Association of Tanzania. Questionnaire and semi- structured interview were used to collect data which were analysed qualitatively and quantitatively. Major findings of the study were; textbooks vetting and evaluation process is not professionally conducted although standard criteria have been established; there is not well established roles among key players involved in the vetting and evaluation process leading to conflict of interest between TIE and the publishers. The study recommends establishing an independent professional evaluation board and a well-defined timetable and effective communication among various players; enacting a book policy and adopting a limited multiple-textbook publishing system. 相似文献
150.