How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms

This study examined whether persuasive health messages embedded in shooter games have broad or targeted effects on players’ willingness to engage in risk behaviors (N = 145). Participants presented with in-game health messages discouraging alcohol-impaired driving of motor vehicles showed reduced willingness to drink alcohol and to operate both motor and nonmotor vehicles, compared to those in a no-message gaming control condition. There were no spillover effects on willingness to smoke cigarettes or marijuana, thus implying targeted persuasive effects. In addition, players experiencing high instead of low cognitive load showed decreased postexperiment willingness to drink and operate nonmotor vehicles, thus suggesting that playing a game under high cognitive load can influence players’ attitudes. The findings replicate previous research and further expand on knowledge-activation and thought-disruption mechanisms underlying the persuasiveness of health messages.     

How students perceive teachers’ nonverbal and verbal communication at agricultural universities in Austria,Slovenia and Albania

Purpose: This study attempts to close the research gap created by the fact that existing studies neglect the problem of how effectively agricultural professors from different European countries communicate. The aim is to identify similarities and differences in the numbers of agricultural professors perceived by students as engaging in verbal and nonverbal immediacy communication.

Methodology: An online survey was conducted among students of agricultural universities from Austria, Slovenia and Albania.

Findings: The results show that professors of agriculture from Austria, Slovenia and Albania should generally not be satisfied with their own communication patterns and should thus try to improve their communication. The result also reveals cultural differences in the shares of agriculture professors employing different communication patterns in Austria, Slovenia and Albania. Compared to Austrian and Slovenian students, their Albanian peers perceive that most of their professors use nonverbal immediacy communication. According to Austrian students, the majority of their professors use verbal immediacy. On the contrary, Albanian students assessed that some of their professors employ verbal immediacy.

Practical Implications: The results show the professors of agriculture should improve the way they communicate to students. In particular, the Albanian professors should improve their verbal communication especially in terms of providing timely and quality feedback to students.

Theoretical implications: The study reveals differences in immediacy communication among countries (Austria, Slovenia and Albania) which the scientific literature considers to have a high-context culture.

Originality/Value: Given that no study has yet examined how students perceive professors’ communication in different European countries, this research helps understand the characteristics of agricultural professors’ communication.     

What's in It for Me? Incentives,Learning, and Completion in Massive Open Online Courses

This study investigated the distribution of incentives (e.g., certificates, badges) for massive open online course (MOOC) completion, and relationships between incentives and MOOC outcomes. Participants were 779 MOOC students internationally who participated in at least 303 different MOOCs offered by at least 12 providers. MOOC participants most commonly intended to receive, and in actuality received, free and paid course certificates of completion; other incentives (e.g., digital badges, postsecondary credits) were far less common. In addition, MOOC participants' intentions to receive both free and paid certificates were consistently and positively related to perceived learning and course completion, net other factors. (Keywords: massive open online courses, MOOCs, motivation, incentives, microcredentials, certificates of completion)     

The Role of Community College First-Year Experience Programs in Promoting Transfer Among Latino Male Students

ABSTRACT

A qualitative case study approach was used to examine Latino male students and First-Year Experience (FYE) programs aimed at promoting student transfer. Two FYE programs at two community colleges in California were studied: Bridgetown Community College and Portlake Community College (pseudonyms). Study participants included four groups: Latino male FYE students, Latino male FYE alumni, FYE counselors, and FYE coordinators. Data collection strategies included semi-structured interviews, site observations, and document analysis. Analysis of data involved both deductive and inductive approaches, and resulted in identification of four findings critical to the success of FYE programs and their work with Latino males: (a) the need to support help-seeking behaviors, (b) the need to address the “long journey” to transfer, (c) the need to support students’ work burden and financial constraints, and (d) the need to incorporate approachable and culturally responsive practices. Overall, the study offers insights into how community colleges might strengthen transfer support for Latino males through FYE programs.     

NEW LAW ON HIGHER EDUCATION IN CZECHOSLOVAKIA

The Federal Assembly of the Czechoslovak Socialist Republic approved, on 10 April 1980, the new law (Nr.39/80) on higher education. This law was under preparation nearly three years by the Czech and Slovak ministries of education and representatives of universities and other institutes of higher education as we'll as experts in charge of economic and social development. Starting from 1 September 1980 it will replace the previous law on higher education (Nr. 19/66) that has been in effect since 1966.

The following article, written for “Higher Education in Europe” by Professor Jiri M#akeri?ka, Director of the Research Institute on Engineering Studies in Prague, presents the main elements of this new law.     

Information and communication: An outline of a possible general theory of sign information

All live systems acquire and use knowledge to ensure appropriate efficiency in the mutual intercourse with the surrounding environment. Knowledge can be communicated only when the subject's internal model of the object of reality is objectified by means of a certain set of physical signs. Such an externalized model, a communicate, is to be accepted, adequately understood and evaluated by other relevant live systems. The information value of a communicate is therefore a function not only of the communicate itself but of the needs, aims, expectations and possibilities of relevant live systems as well. The information value of the same communicate can vary within a set of those systems. The determination of regularities in the relations between the information value of communicates, their content similarity and distinctive features of live systems producing and using them is a problem for experimental and empirical studies.     

Freizeitgestaltung der Schüler Höherer Lehranstalten in Slowenien/Jugoslawien (Fortsetzung)

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