Identifying and analyzing touchpoints for building a higher education brand

In today's instantly interconnected world, sectors like higher education, which were once considered safe havens, are now being exposed to competitive forces. Education is an experiential service where the active involvement of both the service provider (higher education brand) and the consumer (student) is important. This research paper identifies 13 influencing touchpoints during the various stages of the educational journey – pre-admission stage, course stage and post-passing as alumnus stage.     

How do students’ accounts of sociology change over the course of their undergraduate degrees?

In this article we examine how students’ accounts of the discipline of sociology change over the course of their undergraduate degrees. Based on a phenomenographic analysis of 86 interviews with 32 sociology and criminology students over the course of their undergraduate degrees, we constituted five different ways of accounting for sociology. These ranged from describing sociology as a form of personal development focused on developing the students’ opinion to describing sociology as a partial way of studying the relations between people and society. The majority of students expressed more inclusive accounts of sociology over the course of their degrees. However, some students’ accounts suggested they had become disengaged with sociology. We argue that the differences in the ways that students were disengaged were not captured by our phenomenographic categories. In conclusion, we argue that our analysis illustrates the crucial role that students’ relations to knowledge play in understanding the transformative nature of higher education.     

Parental Perspectives on Storybook Reading in Indian Home Contexts

Early Childhood Education Journal - The benefits of parent–child storybook reading experiences in the home are well documented. However, there is a dearth of information regarding...     

On Codes of Ethics,The Individual and Performance

In this paper I contend that, although codes of ethics are very good things and could potentially improve performance by acting as a normalising agent for a profession, they are not problem‐free. In particular, they lend themselves to reification (making something abstract into something concrete and thus, reduce the potential for their full impact), they are time dependent (that is, they are relevant only to the time in which they were formulated), subject to different lenses (that is, they are relevant only to the culture in which they were formulated), and emotionally challenged (that is, they are rarely formulated in a way that encompasses the emotions around the particular situation). An individual's role in a situation is hard to delineate via codes of ethics and, thus, these codes of ethics should be seen as a proposition, rather than as a solution for performance problems regarding ethical challenges.