Selling the Male Consumer the Playboy Way

Under the direction of Hugh Hefner, Playboy magazine’s early success was predicated upon the unique marketing strategies of forging the persona of an idealized, imaginary reader called the playboy, with particular lifestyles and taste preferences. At the same time, it sold the value of men’s participation in the hedonistic pleasures of accessible connoisseurship of the postwar marketplace by aligning consumer desires with sexual desires as innate components of modern masculinity. The purpose of this article is to illustrate how this persona is visually and discursively articulated throughout the entire Playboy empire, from the content of the magazines including the dewy centerfolds and the What Sort of Man Reads Playboy? campaigns to the brand’s clubs and television shows. The persona undertook the dual tasks of attracting a lucrative male readership and its corresponding advertisers, while simultaneously redefining male consumer culture.     

Career paths of Swedish top-level women soccer players

This study explores seven Swedish top-level women’s soccer players’ career development experiences. Data were produced through semi-structured interviews and a biographical mapping grid. The theoretical framework of ‘careership’ was employed to understand the data. The results showed homogenous career paths. Moreover, the data show that the players decided at a young age to pursue a career in soccer; experienced the transition from junior to senior level soccer as difficult because of a lack of physical preparedness; soccer over school commitments. We recommend that soccer stakeholders (e.g. federations, clubs, coaches) give the transition from junior to senior level soccer special attention to prevent intense demands that may cause dropout. We further propose that if athletes should give sport and education equal priority, the Swedish dual career concept of high school education and sport needs further reflection and adjustment.     

Influence of Session Context on Physical Activity Levels Among Russian Girls During a Summer Camp

Purpose: This study investigated the effect of summer camp session context on Russian girls’ physical activity (PA). Method: Girls (n = 32, M_age = 10.7 years, SD = 0.6 years) from a resident summer camp taking place in the Vologda Region of Russia were exposed to 1 session context/day (i.e., free play, organized with no choice, organized with choice) on Wednesday, Thursday, and Friday for 3 weeks, with the context order counterbalanced across the 3 weeks. The organized session sport/game changed weekly. The primary outcome was accelerometer-assessed PA. Repeated-measures mixed models were used to analyze all outcome data. Results: Findings showed that girls spent a greater percentage of session time (%time) in moderate-to-vigorous PA (p < .001; effect sizes between free play and organized with no choice and organized with choice, respectively = .60, .42) and moderate PA (p < .001; effect size = .57, .39) and a lower %time in light PA (p < .001; effect size = .55, .52) in organized PA contexts compared with free play. Conclusions: This study provides novel findings in a Russian setting, suggesting that a well-planned, organized camp session can elicit higher PA levels in girls, relative to a free-play session.     

An investigation of the K-ABC,WISC-R,and W-JPB,part two,with learning disabled children

The purpose of this study was to examine the relationship of the Kaufman Assessment Battery for Children (K-ABC), the WISC-R, and the Woodcock-Johnson Psychoeducational Battery (W-JPB), Part Two, with children who experience learning disabilities. Correlational analyses were used to examine relationships among the WISC-R, K-ABC Mental Processing and Achievement scales, and the W-JPB Achievement scales. Thirty-four children with learning disabilities (mean age 8–11 years) received all three measures. Correlation coefficients indicated stronger and more consistent relationships between the WISC-R and W-JPB Achievement tests than between the K-ABC and W-JPB Achievement tests. Significant relationships between the WISC-R Full Scale IQ and the K-ABC Mental Processing Composite (MPC) revealed evidence of validity for this learning disabled sample. However, correlation coefficients among the K-ABC Achievement subtests and the W-JPB Achievement clusters indicated both convergent and discriminant validity. Thus, it is suggested that both the K-ABC MPC, for assessment of cognitive abilities, and the W-JPB Achievement clusters could be employed in discrepancy formulas for special education placement of children with learning disabilities.     

The Effects of Childhood Trauma on College Completion

Research in Higher Education - This study uses the National Longitudinal Study of Adolescent to Adult Health to examine the effect of childhood trauma experiences on college graduation rates. A...     

Building electronic cooperation in the 1990s- the Maryland, Georgia, and Texas experiences

Large scale statewide library cooperation using information technology and wide area networks dates back to the early 1980s with efforts such as the Florida Center for Library Automation and, more recently, the LOUIS Project in Louisiana (see JAL January 1994) and OhioLink (see JAL September 1995). Early efforts were usually focused on the implementation of library information management systems and the provision of shared access to locally held collections, and they often still are. In the 1990s, though, we are witnessing a shift in statewide cooperative use of networks to provide principally access to bibliographic and full-text resources not held locally and usually provided by commercial vendors for use by libraries. As the case studies in this column illustrate the development of funding sources, the technical implementations and support, and the management organization differ from state to state. They reflect, though, the incremental shift in the information landscape towards “electronic libraries”. I choose the word incremental intentionally to reflect that this change has not (at least so far) been anywhere near as rapid or revolutionary as many expected. Nevertheless, what has happened in about 15 years is quite dramatic. It portends a different kind of academic library.—CBL, University of Maryland, College Park.     

“Gymnasts Are Like Wine,They Get Better With Age”: Becoming and Developing Adult Women’s Artistic Gymnasts

Women’s artistic gymnastics is commonly understood to require early entrance and intense training during childhood. Most gymnasts retire before reaching adulthood. In recent years, the gymnast population at the highest level has “aged.” In this article, we adopt a socio-pedagogical perspective to explore the training contexts, pubertal development, and associated learning 10 older elite gymnasts reported. We develop a cultural perspective of gymnast development and show that transitioning through puberty allowed the gymnasts to extend their careers. Support from their coaches and parents, self-reflective time, and genetic predispositions facilitated the transitioning. Through this, gymnasts gained control over self, body, relationships, and performance. In conclusion, we provide implications for gymnast development practice.