网络教学平台使用的师资培动——香港理工大学的经验

面授和网上教学有机结合的整合式教学越来越成为高校教育和培训的主要模式。本文旨在介绍和分析香港理工大学教学发展中心（简称EDC）如何通过网上教学平台的功能,与面授教学结合起来,发挥面授教学和网上教学的各自优势,使教师培训更加有效。EDC的实践表明,在大学教师培训课程中,发挥网上教学的优势,能帮助学员弥补由于有限的面授教学产生的师生之间、学员和学员之间互动的不足。在网上学习中,通过互相的学习观摩和观念碰撞,能激发学员的学习兴趣,有效地促进学员之间进行探究性学习,同时,这种集体学习的方法,能促进在职教师之间的友好交往和学术交流。     

Counselor Educators’ Perceptions of and Experiences with International Students

Thirty-six counselor educators’ perceptions and experiences with international student trainees were examined in this online survey research. Findings support the issues identified in the literature as confronting international students and also surface some issues specific to students in counselor training. International counselor education students tend to experience more difficulties in areas related to language, clinical training, adjustment, and cultural differences. Similarities and differences were also found within international student categories involving western and non-western countries and between international and domestic students. Counselor educators in general reported favorably on working with international students. Findings support attention being given to further examine the specific training and supervisory needs of international counseling students.Portions of this article were presented at the 2003 Southern Association of Counselor Education and Supervision Conference, Chattanooga, U.S.A. and at the 2004 American Counseling Association Convention, Kansas City, Missouri, U.S.A.     

“I learn for a job promotion!”: the role of outcome-focused career goals in motivating distance learners to learn

Outcome-focused career goals are concerned about studying for tangible career benefits. To what extent do these goals motivate distance learners to learn? Using a mixed-method design, Study 1 found that career-focused learners, when compared with noncareer-focused counterparts, had a propensity to endorse outcome-focused career goals, use surface strategies, value their learning, and achieve better course results. Interview findings showed that career-focused learners used a strategic approach to ensure the timely completion of tasks and examination preparation. Study 2 located two groups of career-focused learners (autonomous and controlled) who endorsed outcome-focused career goals, alongside a noncareer-focused group. MANOVA analyses found that autonomous and noncareer-focused learners had engaged learning patterns. Although controlled learners were less engaged in learning, they achieved better results. It was concluded that outcome-focused career goals are significant sources of motivation for distance learners, despite being extrinsic to learning.     

Teachers’ professional selves and motivation for continuous professional learning amid education reforms

Promoting in-service teachers’ continuous professional learning is indispensable to educational reforms that demand knowledge acquisition and practice innovation. Addressing this issue, this mixed-method study examined the relationship between teachers’ professional selves and continuous professional learning. Two hundred and nighty-one practicing teachers completed a questionnaire that assessed their current and future professional selves, learning motives, strategy use, self-efficacy, control beliefs, learning interests and intentions. Cluster analyses found that strongly-committed teachers who held strong professional selves had the most engaged patterns of learning followed by teachers who had moderate and weak levels of professional selves. Study two was a follow-up interview study with eight selected teachers who held contrasting professional selves. Strongly-committed teachers discussed their hoped-for selves while weakly-committed teachers expressed concerns about heavy workload and the selves that they feared. These two groups of interviewees differed in the strategies they employed to complete course assignments.     

Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed that organizations utilized CSR as a means to enhance corporate image via four ways: Engaging in two-way conversations with stakeholders, adopting an inside-out communication approach with employees, recognizing the relevance of other CSR communication channels, and communicating CSR with authenticity. However, some organizations hesitate to use CSR communication to enhance their corporate image because they wanted to avoid being seen as using CSR as a promotional tool.     

Some Misconceptions about Attribute Sampling Plans

This article explores some common potential misconceptions about attribute sampling plans. Use of the operating characteristic curve easily enables the misconceptions to be overcome.     

When ideology meets bottom line: analysis on market competition and ideological bias in newspapers

This study investigated how newspapers adopted partisan branding as a product differentiation strategy under pressure of intense market competition, through cases of conservative dailies in South Korea. Despite academic interest in news media's partisanship, only a few studies attempted to conduct analysis at the organizational level. Drawing on the hierarchy of influences model as a main theoretical framework, the present study examined how partisanship of newspapers was related to the social and economic forces. Evidence demonstrated that conservative bias increased as market competition intensified. Conservative bias was positively associated with the ideological mood of the conservative group, and the revenue decreased as conservative newspapers carried stronger conservative bias. These results will add insight into the prevalence of partisanship in today's media environment.     

The Challenges of Attracting Asian Students to Study Higher Education in Hong Kong

This article reports a commissioned research project on exploring the emerging issues and challenges of attracting Asian students to study in Hong Kong's higher education institutions. Findings reveal the rapidly growing demand for quality transnational education in Asia and the strengths, weaknesses, opportunities and threats of exporting Hong Kong's higher education. The challenges include the need to arrive at a consensus on the aims of internationalisation of Hong Kong's higher education, issues related to promotion strategies overseas, as well as problems of social and multi‐cultural inclusion of non‐local students. Drawing on the research findings, the author suggests going beyond the notion of profit‐oriented vision and exploring the real mission of promoting higher education services overseas that contributes to the enhancement of higher education receivers' learning experiences and preparing students to be future leaders in a humane environment.