Business Giving,the Tsunami and Corporates as Rock Stars: Some Implications for Arts Funding?

Financial and cultural aspects of corporate giving by UK and non-UK companies in response to the December 2004 South Asia Tsunami disaster are explored in this article. Literatures on corporate giving rationales, concepts of disaster and donor activity in disasters provide an underpinning. The article seeks to make connections between this high profile if short-lived business giving and the funding of the arts that is sought from business; and to draw tentative lessons for arts funding when seeking business support. The giving accounts in the wake of the Tsunami from a non-probability sample1 1. A probability sample is one in which each person (or company in this case) in the population has an equal chance (probability) of being selected. In a non-probability sample some people (in this case, companies) have a greater chance than others of being selected. For this study the availability of public information on the companies was the deciding factor on being selected. View all notes of 56 UK companies and 16 non-UK companies were examined. Reported online to the UK charity Business in the Community, these accounts were accessed in February 2005 and scrutinized thematically. Concurrently, company financial profiles to accompany giving figures were constructed. Although linkages between donation levels and financial performance were lacking, emerging themes included the role of employees, influencing company giving and creating a climate of expectation of firms' contributions. These developments may have important implications for business funding for the arts, where leading philanthropists are prominent as individuals in the giving landscapes; but employees' collective involvement is not marked. Alternatively, cultivation of employees as would-be donors, indirectly via their firms, may be a more secure, if lower level route to funding for some arts organizations than dependence on high profile business leaders. The article considers alternative scenarios for company giving in disaster contexts, including as a sustained and lasting giving theme or as company support as a ‘one-off’ event, rock-star style. The likely development of employee power as a key element in company giving is explored; and its wider meanings for funding in arts settings, (where the giver as rock star heroine/hero is also prominent) are considered.     

A prospective examination of the impact of high levels of exercise training on sedentary behaviour

The aim of this study is to determine changes in sedentary behaviour in response to extensive aerobic exercise training. Participants included adults who self-selected to run a marathon. Sedentary behaviour, total activity counts and physical activity (PA) intensity were assessed (Actigraph GT3X) for seven consecutive days during seven assessment periods (?3, ?2, and ?1 month prior to the marathon, within 2 weeks of the marathon, and +1, +2, and +3 months after the marathon). Models were fitted with multiple imputation data using the STATA mi module. Random intercept generalized least squares (GLS) regression models were used to determine change in sedentary behaviour with seven waves of repeated measures. Results: Twenty-three individuals (mean?±?S_x: 34.4?±?2.1y, 23.0?±?1.9% fat, 15 women, 8 men) completed the study. Marathon finishing times ranged from 185 to 344 minutes (253.2?±?9.6 minutes). Total counts in the vertical axis were 1,729,414 lower one month after the race, compared with two months prior to the race (peak training). Furthermore, counts per minute decreased by 252.7 counts·minute^?1 during that same time period. Daily sedentary behaviour did not change over the seven assessment periods, after accounting for age, gender, per cent body fat, wear time, marathon finishing time, and previous marathon experience. This prospective study supports the notion that PA and sedentary behaviours are distinct, showing that sedentary behaviour was not impacted by high levels of aerobic training.     

Elite athletes as mothers: Managing multiple identities

Mothers’ voices are often silent in the sports literature, especially as elite athletes. This research used a symbolic interactionist approach and semi-structured interviews to explore the experiences of nine elite female athletes in New Zealand who were also mothers at the time of competing. The specific objectives were to explore how motherhood impacted on the identity of elite athletes, how they negotiated their multiple identities and roles, and how support systems were utilized to encourage and retain elite athletes as mothers. The women managed their multiple identities and negotiated constraints such as guilt, lack of time and limited organizational support by emphasizing how integral sport was to their sense of self. They highlighted the mutual benefits of motherhood to their sport aspirations and vice versa, by utilizing time/space management strategies, and by creating and accessing strong support networks which sometimes included organizational support. There was a move towards the integration of multiple identities and a focus on how women's choices in leisure and sport were realized for future research and theory development. Sport management practices and policies that create opportunities for mothers to achieve and maintain elite athlete status are also mentioned.