Why Diverse Zines Matter: A Case Study of the People of Color Zines Project

Historically, zines have been an alternative outlet for niche topics, or writers and writing, that are ignored by mainstream media. Zines are significant because they offer the opportunity for connection, community, and networking between those interested in these diverse topics. The developments in digital technology have enabled zines to extend into the online sphere: this increased access has resulted in increased participation (by readers and writers). This paper will focus on (digital) zines that are created by people of colour (POC). In recent years, there has been much discussion and media coverage about the lack of diversity in cultural output, and various campaigns, to promote diverse writing have followed. Through a case study of the POC Zines Project—a community-building project that promotes zines by POC—this paper will look at how creators of zines are experimenting with digital formats and social platforms, and will consider what mainstream publishers can learn from this. As Radway (in: Anouk (ed) From codex to hypertext. University of Massachusetts Press, Amherst, 2012) outlines “zine-ing is a social phenomenon, a form of social action driven by desires for new forms of sociability and new ways of being in the world” (p. 140): this paper will highlight the important of social collaboration and production on opening up the creative process and offering a response to the under-represented in traditional publishing.     

Fear and Loathing in the Fog: The Perceived (and Persistent) Vagaries of Tenure Standards Among Mass Communication Professors

Perhaps nothing strikes more fear into the hearts of all tenure-track professors than the process itself. Are four papers in this journal good enough? Are eight papers in another okay? What if someone doesn’t like me or my area of research? These issues have plagued academia since the first essay was penned by the first researcher hundreds of years ago. While personal bias and journal preference continue to infect honest tenure reviews, solutions exist. This does not mean we have a magic bullet to solve issues of bullying or elitism. However, if we are honest in our desire to improve the Academy, we should avail ourselves of every possible tool for improvement. This essay is based on a survey sent to 2,500 mass communication educators. Of the almost 500 respondents, roughly 10% took the time to express emotions that ranged from fear and confusion to outright rage and anger, all because what ought to be clear is not. The author offers 10 ideas of how academia can improve its evaluation of new faculty, as well as a few suggestions regarding the unnecessary inclusion of personal issues in a process that ought to be about creating better researchers and teachers.     

One World Publishing,Brought to You by the Internet

The migration from print books to ebooks is more than a change of format; it is also the first step in an ongoing process, whose final outcome is hard to predict. Ebooks are likely to lead to a restructuring of the industry by enabling cross-border commerce. This in turn is likely to lead to difficult disputes over territorial rights. It appears probable that these disputes will be resolved by an assertion of the dominance of the American market and the publishers that already serve it well, as authors are likely to place their rights with practitioners in the largest markets. This in turn will lead to the acquisition of many smaller “national” publishers, which cannot compete on a world stage with truly global publishers. But rather than simply becoming sources of editorial product for American-based global marketing machines, smaller publishers operating in different regions will respond through innovation, both in product design (attempting to do electronically what cannot be done in print) and in developing new marketing plans that the giant publishers would be indisposed to pursue.     

Variational bayes for modeling score distributions

Empirical modeling of the score distributions associated with retrieved documents is an essential task for many retrieval applications. In this work, we propose modeling the relevant documents’ scores by a mixture of Gaussians and the non-relevant scores by a Gamma distribution. Applying Variational Bayes we automatically trade-off the goodness-of-fit with the complexity of the model. We test our model on traditional retrieval functions and actual search engines submitted to TREC. We demonstrate the utility of our model in inferring precision-recall curves. In all experiments our model outperforms the dominant exponential-Gaussian model.     

The sum of its parts: reducing sparsity in click estimation with query segments

The critical task of predicting clicks on search advertisements is typically addressed by learning from historical click data. When enough history is observed for a given query-ad pair, future clicks can be accurately modeled. However, based on the empirical distribution of queries, sufficient historical information is unavailable for many query-ad pairs. The sparsity of data for new and rare queries makes it difficult to accurately estimate clicks for a significant portion of typical search engine traffic. In this paper we provide analysis to motivate modeling approaches that can reduce the sparsity of the large space of user search queries. We then propose methods to improve click and relevance models for sponsored search by mining click behavior for partial user queries. We aggregate click history for individual query words, as well as for phrases extracted with a CRF model. The new models show significant improvement in clicks and revenue compared to state-of-the-art baselines trained on several months of query logs. Results are reported on live traffic of a commercial search engine, in addition to results from offline evaluation.     

Student Attitudes and Behaviors Towards Digital Textbooks

The purpose of this article is to add to the collective body of knowledge on student behavior and attitudes relative to the adoption of digital textbooks. The article summarizes an ongoing research project that examines past, current and evolving behavior in the classroom related to digital textbooks and school. It includes students, faculty and administrative attitudes behaviors and perceptions. This research was undertaken at the Sawyer Business School of Suffolk University in Boston, Massachusetts. Student attitudes and behavior toward their use of digital textbooks (eTextbooks) in higher education was examined in an ongoing longitudinal study over two years at Sawyer Business School, Suffolk University. Students in the class were divided into six teams. Five of the teams were assigned an eTextbook device and the sixth team was given a paper textbook for use through the semester. The digital technologies examined were: Amazon Kindle, Sony eReader Touch, Apple iPad, enTourage eDGe, and CourseSmart. Student attitudes and behaviors were examined pre and post class by survey each semester, and during the semesters through quizzes, journals and classroom discussion. Differential learning was measured between the six teams. Student attitudes and behaviors are becoming more receptive to and accepting of using digital textbooks each year. There was no significant difference in learning between the eTextbook devices teams or between them and the paper textbook team.     

In from the Edge: The Progressive Evolution of Publishing in the Age of Digital Abundance

The forces for change in the 600 hundred-year history of book publishing have never been more powerful and fundamental than in 2011. Barely 12 months ago, what publishers viewed as “innovation” was the creation of digitized versions of physical books to be ‘consumed’ on e-reading devices. As 2011 begins, that change is largely regarded as accepted business practice, and the edge of “innovation” is moving in more complex directions. Publishing finds itself in the midst of a ‘phase shift’ from the scarcity model of print to a complex, new world of digital abundance. The dimensions of change, moreover, its speed, and its extent are still unknown. While book publishing begins with the creative work of authors, digital technologies are turning the business models inside out. Among the forces for change acting on book publishing, this article examines several phenomena that are working their way in from the edge to the center of the industry, including complex interwoven considerations around container, context, and customer.     

Intent-based diversification of web search results: metrics and algorithms

We study the problem of web search result diversification in the case where intent based relevance scores are available. A diversified search result will hopefully satisfy the information need of user-L.s who may have different intents. In this context, we first analyze the properties of an intent-based metric, ERR-IA, to measure relevance and diversity altogether. We argue that this is a better metric than some previously proposed intent aware metrics and show that it has a better correlation with abandonment rate. We then propose an algorithm to rerank web search results based on optimizing an objective function corresponding to this metric and evaluate it on shopping related queries.     

Managing the Progressive Publishing Company During Market and Technology Transitions

As new media technologies and platforms emerge and take hold in our society, traditional publishers are wondering: What’s in this new content climate for me? The simple answer is: a lot. The digital world, mobile content delivery mechanisms and the public’s increasing comfort—even preference for—a media menu from which they can pick and choose what they want and how they want to receive it, brings exciting and potentially lucrative opportunities. For publishers who understand how to leverage their brand and create authentic, identifiable value in the eyes of the customer, risk can be reduced and new revenue streams built. Here are four best practices to position your publishing company for growth.