Moving Image Media and Future Literacies: The Role of Cineliteracy in Curriculum Development

The Education Projects section of the British Film Institute (bfi) is engaged in a range of activities which explore the ways in which moving image media might redefine the current curriculum. In the long term our aim is for this work to effect change at policy level by raising awareness of the educative potential of moving image media both as a means of contextualising other subject areas and as an area of study in its own right. This paper describes the rationale behind one pilot project based in a number of Education Action Zones (EAZs). The aim of the project — called ‘Story Shorts’— is to use films as a resource to develop both print literacy and cineliteracy. After an overview of current research in the area of media and literacy, this paper moves on to describe the ‘Story Shorts’ pilot in some detail. It then focuses on some of the theoretical arguments which suggest this kind of scheme may be a way forward for new curriculum design.     

Reprints of Interest

Parker Tyler, The Hollywood Hallucination (originally published in 1944) and The Magic and Myth of the Movies (originally published in 1947)

Jerome Agel's The Making of Kubrick's 2001 (Signet Books, $1.50)     

Self-Regulation May Not Be Enough: A Rejoinder to Horns-Marsh

This qualitative research study traces the motivations for teaching of 13 teacher candidates enrolled in an urban-based alternative certification program. After using a push–pull factor analysis, the data suggest that most participants left their previous careers due to financial shortcomings or work instability. As a result, these participants were also less attracted to teaching based on altruistic reasons when compared to those whose major motivation to teach occurred as part of a quest for personal fulfillment.     

Assessment activities at large,research universities

Assessment and outcomes measurement is receiving considerable attention in higher education nationwide. But what are colleges and universities doing and calling assessment? To answer these and other questions, a telephone survey was conducted with a sample of large, research universities. Responses to the survey are presented and discussed in this paper. Results indicated limited university involvement in activities commonly associated with the current assessment “movement,” i.e., measures of added value or student progress and growth. Instead, much of the reported activities are “traditional” testing and evaluation activities such as placement testing and student evaluation of instruction. In sum, assessmentis evaluation at large, research universities.     

Are first-circulation patterns for monographs in the humanities different from the sciences?

How many monographs acquired in a particular year circulate in that year? What percentage have their first circulation each successive year? Does the pattern differ for different broad subject areas, i.e., humanities, the sciences, and the social sciences? This article tests the assumption that the first-circulation pattern differs by subject. We conclude that the pattern does not differ. The finding is important for decisions about off-site storage, assessing collection development, maintaining departmental libraries, etc. Regardless of subject, if a book has not circulated at least once within a few years after acquisition, it is unlikely to find its reader.