The changing of the sponsorship market

Since the time of state socialism, Hungarian sport has been totally financed by the state. Therefore, Hungarian soccer and sponsorship market is a relatively new and unexplored subject of research in the field of sports sponsorship, as most studies so far have focused on the major European soccer leagues. The main objective of this paper, focusing on the Hungarian soccer sponsorship market, was to evaluate the range of soccer sponsorship objectives and the range of evaluation tools that sponsors use to measure the effectiveness of their sponsorships. A combined approach of qualitative and quantitative research methods served as the methodological foundation of this study. In the quantitative phase, representatives of the sponsor companies (n=103) were asked to rate the importance of the sponsorship objectives and the importance of the evaluation techniques used to measure the effectiveness of their sponsorships. The results of this study have implications for the sports sponsorship industry, the Hungarian soccer club sponsors, and the sport properties too. According to the research results, many of the Hungarian sponsor companies have failed to assess the effectiveness of sponsorship in meeting their objectives. The research can be used to bridge the gap between the theory and practice of soccer sponsorship in Hungary.     

Perceived benefits and barriers to the use of high-speed broadband in Ireland's second-level schools

As part of Ireland's National Digital Strategy, high-speed broadband is being rolled out to all second-level schools to support greater use of information and communication technology (ICT) in education. This programme signals a move from slow and unreliable broadband connections for many schools to a guaranteed high-speed connection with technical support. Theoretically, this should allow for behaviours and pedagogies to adapt, incorporating ICT into education. Research shows that integrating ICT into teaching and learning is a gradual process for most teachers and is influenced by a complex mix of socio-technical factors. Our data set consists of survey data from teachers and principals from a sample of second-level schools. The survey collected factual and attitudinal variables including attitudes towards ICT integration, current availability of infrastructure and barriers to ICT use, before schools received high-speed broadband connectivity. We examine the factors influencing teachers’ attitudes to ICT and their perceived barriers in adopting new technologies in their day-to-day teaching. Analysis of this baseline period is essential in an iterative digital strategy, informing future strategies, targeting policy most effectively and achieving policy objectives. While attitudes towards the potential of high-speed broadband and use of ICT are consistently positive across sub groups of schools and teachers, perceived barriers to ICT usage differ.     

Science teachers' knowledge about and attitudes towards the use of models and modelling in learning science

A semi-structured interview was used to enquire into the knowledge of models and modelling held by a total sample of 39 Brazilian science teachers working in 'fundamental' (ages 6-14 years) and 'medium' (ages 15-17 years) schools, student teachers, and university teachers. This paper focuses on their perceptions of the role of models in science teaching. The teachers' ideas are organized in three groups: the status and value of models; the influences that inform the translation of these general ideas into classroom practice; and how they respond to the outcomes of students' modelling activities. The teachers interviewed generally showed an awareness of the value of models in the learning of science but not of their value in learning about science. They were also uncertain of the relationship that could exist in the classroom between various types of models. Modelling, as an activity by students, whilst praised in theory, would not seem to be widely practised. Where practised, the outcomes are by no means always treated with that integrity that learning about science would call for.