Book reviews

^cAbd al‐Malik b. Habib. Kitāb al‐Ta'rij (La historia). Edición y estudio por Jorge Aguadé. Madrid: Consejo Superior de Investigaciones Científicas & Instituto de Cooperación con el Mundo Arabe, 1991 (Fuentes Arabico‐Hispanas, 1). 163 + 224 pp. [Arabic title: Kltāb al‐Ta'tikh]

Kedar, Benjamin Z., ed. The Horns of Hattin. Jerusalem and London: Yad Izhak Ben‐Zvi, Israel Exploration Society and Variorum 1992. 368 pp., 12 plates; $74.75 (cloth).

Köprülü, Mehmed Fuad. The Seljuks of Anatolia: Their History and Culture According to Local Muslim Sources. Translated and edited by Gary Leiser. Salt Lake City: University of Utah, 1992. xi +101 pp., $22.00 (cloth).

Cameron, Averil and Conrad, Lawrence I., eds. The Byzantine and Early Islamic Near East: Problems in the Literary Source Material (Papers in the First Workshop on Late Antiquity and Early Islam). Princeton: The Darwin Press, 1992. xiv + 428pp., 12 plates; $29.25 (cloth).

Vereno, Ingolf. Studien zum ältesten alchemistischen Schrifttum. Berlin: Klaus Schwarz Verlag, 1992 (Islamkundliche Untersuchungen, 155). 414pp.

Tolan, John. Petrus Alfonsi and his Medieval Readers. Gainesville, Florida: University Press of Florida, 1993. xv + 288pp., $34.95 (cloth), $16.95 (paper).

Lassner, Jacob. Demonizing the Queen of Sheba: Boundaries of Gender and Culture in Postbiblical Judaism and Medieval Islam. Chicago: University of Chicago, 1994. 281 pp., $19.95 (paper), $49.95 (cloth).

Menocal, María Rosa. Shards of Love: Exile and the Origins of the Lyric. Durham, North Carolina: Duke University Press, 1994. xv + 295pp., $34.95 (cloth), $14.95 (paper).

Massignon, Louis. The Passion of al‐Hallāj, Mystic and Martyr of Islam. Translated and edited by Herbert Mason. Abridged edition, Bollingen Series XCVIII. Princeton: Princeton University Press, 1994. xxxi + 293pp.

Viguera Molins, Maria Jesús. El Islam en Aragón. Saragossa: Caja de Ahorros de la Inmaculada, 1995 (Colección “Mariano de Pano y Ruata”, 9), 174 pp., 182 ills. in colour, maps, diagrams, charts etc No price stated.     

The Dynamics of Opinion Formation in Local Popular Referendums: Why the Dutch Always Say No

There is growing research on voting behavior in referendums.However, the dynamics of opinion formation in popular referendums,referendums initiated by the electorate to approve or rejectdecisions made by representative bodies, has not yet been studied.This is especially unfortunate as voting decisions in popularreferendums differ from those in other referendums in interestingways. Opinion formation can be a very dynamic process in popularreferendums, making the referendum campaign crucial. This paperstudies the dynamics of opinion formation in popular referendumsand relates them to particular characteristics of the campaignsand the issues at hand. Based on the literature, we consideredthe effects of the intensity of the yes and no campaigns, familiaritywith the issue, and partisan cues. Our study uses content analysisdata and data from public opinion surveys dealing with variouspopular referendums held in the Netherlands. The study revealedseveral factors that contributed to the volatility of opinionsin the referendum campaigns: the issue (new and did not fittraditional political schemes), lack of support from societaland community organizations for the position of the local authorities,and low profile campaigns on the part of local authorities.While some of these factors are general and may play a rolein referendums everywhere, some can be considered ‘typicallyDutch’, related to the characteristics of popular referendumsin the Netherlands and the country’s political system.     

Open access: a medical association perspective

The benefits claimed for open access publishing in the medical area are subjected to evaluation and question. It is represented that these benefits are, in many cases, illusory or doubtful.     

Manufacture and Date of a Goryeo dynasty Sutra Box with Mother-of-pearl Inlaid Decoration at the Rijksmuseum,Amsterdam

Currently, about ten Goryeo dynasty (918–1392 CE) sutra boxes are preserved in museums in Korea, Japan, the United States, the Netherlands, and the United Kingdom. This article is the result of an examination of a sutra box in the collection of the Rijksmuseum, Amsterdam (hereafter ‘Rijksmuseum sutra box’), which was first introduced to a European audience in the Transactions and Proceedings of the Japanese Society, in 1913–1914. The Rijksmuseum sutra box differs from other Goryeo sutra boxes. With its altered structure and modified motifs, this box bears significant value, not only for the research of thirteenth-century Goryeo mother-of-pearl art, but also for the study of cross-cultural adaptations in East Asian lacquer art. This article investigates the date of manufacture of the sutra box by analysing the manufacturing techniques and its various original and modified parts. For this, an X-ray radiograph was carried out for the first time. As a result, discoveries have been made regarding the structure and decoration of the lower part, which has been modified and is different from Goryeo mother-of-pearl sutra boxes. Finally, this paper reconsiders conservation and repair of Goryeo sutra boxes, as illuminated by an understanding of the original and repaired parts of this box.     

Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence

Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.