Optimization and Its Alternative in Media Choice: A Model of Reliance on Social-Influence Processes

In the reconciliation of rational-choice and social-influence approaches to media choice offered here, the choice process is decomposed into two subprocesses. In the first subprocess—that of rational choice—decisional ambiguity frustrates complete optimization. Optimization is partial, yielding a set of effectively interchangeable media alternatives over which the user is indecisive. In the second subprocess—that of social influence—imitation, deference, and other cues act on the set of interchangeables, yielding a single ultimate choice. If in the social-influence subprocess there are benefits to coordinating with others, group choice crystallizes around a single media alternative. If these benefits are absent, individual choice remains idiosyncratic, with each decision maker making random choices within the set of interchangeables. In organizational life, media choice transpires sequentially, with each choice conditioning a succeeding one. In its dynamic form, the present model explicitly incorporates such sequential environments: The twofold choice process transpires iteratively within individual decision sites (in the multiple purchasing decisions of a committee, for example) and sequentially across decision sites (from committee to individual, for example). The model generates considerable empirical implications. As decisional ambiguity grows, the rational-choice component of the choice process shrinks, implying upper-bound conditions for the explanatory power of rational-choice statistical models.     

ONE'S OWN TEACHER AND THE CHOICE OF THE TEACHING PROFESSION

Gustafsson, J.‐E. Differential Effects of Imagery Instructions on Pupils with Different Abilities. Scandinavian Journal of Educational Research, 21, 157‐179. A study investigating interactions between imagery instructions and aptitude variables is presented. A group of seven fifth‐grade classes was given imagery instructions in the reading of a short text, while another group read the text in a regular way. Three different outcomes covering different types of learning were registered. Tests of verbal ability and spatial (or imagery) ability were used as aptitude variables. The data analysis indicated that there were differences for the girls between the treatment groups among the aptitude variables; the results for the girls thus had to be excluded. A positive effect of imagery instructions was found for boys high in verbal and imagery ability with respect to the acquisition of simple terms. For other outcomes and groups of subjects either no effect or a negative effect was found.     

“To Disdain the Truth and Look at Others with Contempt:” Byzantines and Muslims on Latin Pride and Arrogance,ca. 1100–1300

This essay examines the fundamentals of the Byzantine and Muslim political discourses during the period of the Crusades by analyzing a common political trope, the concept of Western pride and arrogance. The principal argument is that the seemingly stable categories of Eastern political propaganda obscure a massive discursive shift. At the beginning of their encounter with the Latin Christians both Byzantines’ and Levantine Muslims’ discourses on power and their place on the international stage were hegemonical, exclusive and self-referential. Towards the end of the Crusading period and under the steady pressures of Western practices, both societies’ political discourses came to accept as legitimate principles of international politics—such as power as a claim rather than a right, relations based on contract, territoriality and legitimacy of secular rule—that have long been the staple of Western conceptualization of politics, but were initially seen as utterly alien by Byzantines and Levantine Muslims.     

SOME PSYCHOLOGICAL PRINCIPLES UNDERLYING PROGRAMMED LEARNING

The McCarthy Scales are a versatile and increasingly popular test of children's cognitive abilities. However, much of their high standing as an assessment instrument rests on the construct validity of each of the ability scales. A major recent study of the construct validity of the McCarthy Scales concluded that only the General Cognitive Index stood up to critical evaluation. The purpose of the present paper is to highlight some inadequacies in this critical study, and then to give an evaluation of the construct validity of the McCarthy Scales which is based on the findings from recent British research.     

Financial Feeling: An Investigation of Emotion and Communication in the Workplace

There is growing interest in the role of emotion when considering communication in the workplace. This work has most often considered workers in front-line service positions in investigations of emotional labor, and human service workers in investigations of empathy and emotional work. In this study, we consider processes of both emotional labor and emotional work in the financial planning profession. Financial planners occupy a role requiring ongoing relationships with clients, conversations about the often emotional topic of money, and a need to manage emotion in a variety of interaction contexts. Thus, from extant theory and literature regarding emotion and communication, we proposed research questions regarding the roles of emotional labor and emotional work in the financial planning profession. These questions were investigated in a web-based survey study of almost 300 professional financial planners and supporting interviews with 14 financial planners. Results indicate support for existing theory on emotional work, extensions to current research regarding emotional labor, and important implications for the role of emotion and communication in a range of professional service roles.