“众人注目善用为先”——名人燃情电视广告

电视广告的终极目标是实现销售额节节攀升,使品牌形象提升,品牌价值增值。为了实现这些目标,关键要把握几点：选择与品牌相配的名人;找准品牌与众不同的卖点;创造品牌自己的故事,让品牌持久新鲜;广告要表明一种很潮流,很时尚的态度或观点;广告禁用误导和欺骗。     

基于创新能力培养的信息素养教育实践模式研究

信息素养教育最终要以培养创新能力为目标;介绍了国内外高校信息素养与创新教育相结合的典型做法:通过课程设置、企业合作、游戏开发等方式实现二者融合。根据我国信息素养教育的弊端,提出了以创新能力培养为目标,实施基于合作开发的学科整合教育模式和与校园文化相结合的渗透教育模式。     

Exhibition Showcases Tea and Wine Culture

During his state visit to France and Belgium this year, Chinese President Xi v Jinping stressed the importance of cultural origins and ties. In his speech delivered at the College of Europe, Xi took Chinese tea and Western wine as examples, noting that ＂Chinese tea＇s conservativness and restrainedness and European wine＇s vibrancy and warmth represents two different ways in enjoying life and interpreting the world.＂     

Dragon-horse Show Staged to Celebrate China- France Friendship

On October 17, a unique show of mechanical dragon-horse was unveiled at the Olympic Park in Beijing in celebration of the 50th anniversary of China-France dip-lomatic relations. The three-day event teatures an eight-act performance, with each act lasting one and half hours. On the first day, the dragon-horse and the spider came to life to appear in the Olympic venue. the two mythical each other when On the second day, beasts fought against the spider set a trap in an attempt to capture the drag- on-horse.     

浅谈拉萨机场机务维护工作

拉萨机场是一个高原机场,经停的飞机都经过特殊改装,因此机务维护具有它的特殊性。在强调航班正点的情况下,如何处理故障、保证飞机飞行安全就显得尤为重要。机务维修人员能及时准确地判断、排除飞机故障,就意味着更高的飞机利用率和更高的航空运输收益。     

The Buddhist Ritual Ceremony of Langmu Monastery

<正>Langmu Monastery is located in the southern part of northwest China’s Gansu Province. Standing at 4000 meters above the sea level, the monastery is at the bo...     

Traditional Silk-making Skills Vanish

<正>China is the earliest nation to plant mulberry trees and breed silkworms in the world. Archaeological excavations indicate that Chinese ancestors began to gr...     

A Taste of China Chinese Cooking and Food Exhibition in France （Ⅱ）

<正>Ⅲ. Ancient Banquets and Ceremonies The information and relics of Han Dynasty (206 B.C.–220 A.D.) mainly come from tombs of that time. Many relics from the to...     

Hangu Print Painting

Hangu District is located at the lower streams of nine rivers which stretch through the city of Tianjin,an industrial city neighboring Beijing.It faces Bohai Bay in the south,salt marshes in the east,vineyards in the west and vegetable fields in the north.Hangu is a beautiful town,with an ancient canal winding through it.Endowed with gorgeous sceneries and rich cultural traditions, Hangu has enjoyed a vibrant and unique art form of print painting.In the 1980s,a group of young print painters stood out in Hangu,enjoying nationwide reputation.In 1986,more than 300 pieces of Hangu print painting were on display at the     

合唱在高职院校思想道德修养教育中的作用

思想道德修养教育是高职院校培养高素质人才的重要内容,合唱在引导大学生热爱高雅艺术、培养大学生团队精神、加强大学生组织纪律性、增强大学生审美能力、促进大学生形成＂构建和谐社会＂理念、激发大学生爱国热情等方面发挥着独特的作用。