以客户体验管理提升观众参观科技馆体验的思考——以中国科技馆为例

科技馆要成为观众喜爱的参观目的地,需要不断提升观众参观科技馆过程的体验。本文以中国科技馆为例,介绍科技馆开展客户体验管理的流程和方法:设定目标、梳理关键触点和驱动要素、采集数据、分析数据与改善行动、完善信息化平台。客户体验管理需要通过“采集数据—分析数据—改善行动”等步骤,精准改善各触点的观众体验,形成动态的改进机制,持续改善观众参观科技馆体验。希望本文能为致力于提升科普场馆观众参观体验的同行们提供一点启发,共同促进科普事业高质量发展。     

江西信息产业在经济增长中促进作用研析

通过对信息产业拉动GDP增长的态势分析,提出要增强信息企业自主创新能力,加快信息化建设,以信息化带动工业化,以工业化促进信息化,推进江西经济结构调整和产业结构优化升级;不断提升信息产业竞争力,走新型工业化道路,促进江西信息产业可持续发展。     

Writing for Change: Developing Class One textbooks and readers in Andhra Pradesh,Southern India

Ongoing work in Andhra Pradesh Primary Education Project (APPEP) (Southern India) has resulted in the production of a new Class 1 textbook, teacher textbook and eight supplementary readers. These important and innovative new classroom materials have been produced as a result of training and workshops involving resource persons from the Telugu Academy, Telugu University, State Centre for Educational Research and Training and lecturers in District Institutes of Education and Training. Additionally, for the first time, primary school teachers were co‐opted on an equal basis to work on the materials.

The textbook, which constitutes the only learning material in Class One, is designed to teach children to read and write in Telugu. Previous research showed that children at the end of Class 2 were mostly unable to identify letters or words out of the context and order in which they appeared in the textbook. The current state textbook was basically a writing primer, teaching writing in alphabetic order with reading rarely going beyond single words or sentences.

The new textbook incorporates the necessary ‘reading context’ using rhymes, short stories and dialogue to encourage shared reading with the teacher before individual letters are learned. The order of introduction of the letters for writing has been based on research showing generalisable shapes in letters; alphabetic order is learned as a separate item. The pictures in the book were designed to promote discussion and develop prediction and an understanding of story structure. The content was matched to the child's developmental and psychological needs.

The teacher textbook incorporates ideas for extending learning into activities and exercises and consists of the children's textbook interleaved with teacher guidance. The evaluation shows that this teacher guidance has been used and valued by the teachers.

The eight supplementary readers are at four levels. Level One is for shared reading with the teacher and includes folk stories, songs and a story about a family. Level Two are picture books with simple captions and sentences using only the letters and words already learned by the child. Level Three progresses to more extensive stories including some information based stories. Level Four revisits Level One for independent reading of the same books.

The books have been trialled in 50 sample schools matched on a number of variables to 50 control schools. A pre‐reading test was administered to all children and a post‐reading test measured learning gains. Case studies of the books in use in classrooms were also undertaken. The evaluation to date shows significant learning gains amongst the children in the sample schools, a high degree of teacher satisfaction and interest and approval from parents and children. A resource team including teachers has been trained for further renewal of textbooks throughout the primary years.

This work has been funded by the Overseas Development Administration and they will fund the provision of eight supplementary readers in all Class One in schools throughout the state in 1996. After revision the textbook will be implemented by the Government of Andhra Pradesh.     

近十年国际教育学学科发展趋势分析——基于2008-2017年Web of Science论文收录信息的计量分析

学科水平直接决定着大学的发展水平。2015年10月国务院印发《统筹推进世界一流大学和一流学科建设总体方案》,在新的历史时期再次吹响了一流大学和一流学科建设的号角。纵观世界一流大学,无一不是拥有若干个世界一流学科的大学。没有一流学科就没有一流大学,一流学科是一流大学的应有之义。因此,学科建设作为“双一流”建设的基础和突破口,受到各界广泛关注。     

《春秋谷梁传》的内容、价值及其影响

<谷梁传>是儒家<十三经>之一,对封建时代的政治、思想、宗法、礼制等产生过重大影响,本文作为<谷梁传词典>的前言,就<谷梁传>的内容、价值、流传及其影响,进行了比较深入的探讨和论述,希望引起学术界的关注和教正.     

在线学习准备度对大学生在线学习投入度的影响

在线学习投入是保证"停课不停学"期间在线教学质量的重要条件。对大学生开展调查,运用描述统计和回归分析法对疫情期间大学生在线学习准备度的现状、大学生在线学习投入度的现状进行分析,可以发现在线学习准备度对大学生在线学习投入度的影响以及在线学习自我效能感、感知教师支持、在线学习平台体验在其中的中介作用。结果表明:大学生在线学习准备不足;大学生在线学习投入整体不高;大学生在线学习准备度对大学生在线学习投入度具有显著影响;在线学习自我效能感、感知教师支持、在线学习平台体验在在线学习准备度和在线学习投入度之间存在中介效应。因此,可以从技术支持维度、在线学习资源设计维度、教师支持维度着手提升学生的在线学习投入度。     

加强引智工作,促进高校人才培养

当前，世界范围内的人才短缺现象不断加剧，全球性的人才大战已经拉开序幕，各国都在制定其人才培养战略，智力引进是重中之重。引智工作是一项国际人才资源的开发和利用工程。作为我国创新型高素质人才摇篮的高等院校，如何通过引智工作这一桥梁，为社会培养新型的高素质人才，为国家经济建设服务，将是本文讨论的重点。     

Primary Schooling in China and India: Understanding How Socio-Contextual Factors Moderate the Role of the State

This paper considers how state educational policy and other sociocontextual factors influence primary schooling in two large developing countries. In the late 1940s, national statistics for primary school enrolment and other human development indicators were comparable between China and India. Both countries then experienced major political transitions and embraced similar economic development priorities. Half a century later, reports prepared for the 2000 World Education Forum indicate that China had far outperformed India in terms of school enrolment ratios and on indices of the efficiency of primary education. This article considers the reasons for these differences. It discusses the role of the state, educational policy and its implementation, linkages among educational, economic and social policies, cultural belief systems that are relevant to education, classroom teaching and learning, teacher characteristics, and the physical conditions of schools.