The HPT Model Applied to a Boutique‐Style Online Retail Store

Suzy Q's is a retail business located in the southeastern United States. It offers hand‐knitted scarves; handmade hair accessories; handcrafted beaded jewelry such as necklaces, bracelets, and earrings; small handmade children's toys; and stock and custom‐printed T‐shirts. It began operations in early 2014. The owners established an online store and developed plans to sell items at local craft fairs and farmers’ markets in the southeastern United States. During its initial launch, the business generated limited orders for its products. In the beginning there was a limited amount of advertising using social media, which consisted of establishing a Facebook page, posting notifications on the business's Facebook page, and posting notifications about the business to the owners’ personal contacts on Facebook. Despite establishing a web presence and utilizing social media in its first year of operations, Suzy Q's did not generate a significant number of orders and received very little revenue. The owners of Suzy Q's, our client, established a goal to generate at least $700 per month in revenue for the calendar year 2015. Our analysis of the business revealed that the managers and employees had the skills needed to perform the work, but the lack of orders presented an obstacle to achieving their business goals. After completing a performance analysis, we recommended that Suzy Q's establish a single online presence, implement a marketing effort, establish a local presence, create a dedicated studio space, and create a formal business plan. It was our belief that Suzy Q's had the potential to reach its goals set for 2015 and beyond if these solutions were implemented.     

An investigation of oral language and writing proficiency in third-grade students

Over the years, professionals have hypothesized that a positive relationship exists between children's oral language proficiency and their written language performance. This study examined the following two aspects of the relationship between oral and written language: (a) Are specific linguistic components of language more closely related than others? (b) Do groups rated high, medium, or low on written language measures differ significantly in oral language proficiency? Measures of oral and written language were administered to 77 third-grade students. Results indicated that moderate relationships existed between grammatical aspects of oral and written language. Oral language proficiency was significantly different for groups rated high, medium, and low on the basis of written language performance.     

The mediating role of intention and stages of change in physical activity among adults with physical disabilities: an integrative framework

The study's purpose was to identify the mediating role of intention and the stages of change (SOC) in physical activity (PA) over a 6-month period using two models (theory of planned behavior [TPB] and TPB/SOC). Participants were 143 adults with physical disabilities (70.68% response rate; M age = 46.03). The TPB constructs, SOC (time 1), and PA (time 2) were assessed using standardized self-report questionnaires. Based on path analyses, attitude had the highest effect on intention and SOC followed by perceived behavioral control within both well-fit models. The variance in PA explained by the first (TPB) and second (TPB/SOC) models was 16% and 28% respectively. In the just identified model of TPB/SOC, the direct effect of SOC on physical activity remained strong (gamma(soc.pa) = .45) and SOC approached full mediation through attitude. Health promotion interventions need to include both intention and behavior elements (SOC) reinforcing increased PA value and barrier elimination.     

Direct memberships in foreign copyright collecting societies as an entrepreneurial opportunity for music publishers – needs,challenges, opportunities and solutions

Journal of Cultural Economics - In the competitive, increasingly international music business, publishers are developing new ways to increase effectiveness and efficiency of the monetization of the...