Tim Henman,British tennis and the social construction of English identity in the 1990s and 2000s

Tim Henman was inarguably the best English player, and the most popular and socially significant British player, since Fred Perry. Throughout his career, media constructions of him fluctuated from being heralded as a potential Wimbledon champion, to a weak, underachieving perennial loser. Throughout his career, and despite the constant transition of dominant narratives, Henman’s quintessential ‘Englishness’ remained a key component, expressed through his image, appearance, ostensible personality/character and playing style. His ‘Englishness’ was especially apparent against the backdrop of the Wimbledon Championships, which used Henman’s success in its marketing of ‘tennis in an English garden’. This paper assesses the shifting meanings behind, and values of, Henman’s sustained image, and examines how changes in the narratives of Henman as a player reflected broader shifts in English identity. It is argued that Henman played a significant role in how Englishness was constructed, both in Britain and abroad, during the 1990s and 2000s.     

MBA Students’ Quality Improvement: The Correlation Analysis of Students’ Personal Traits and Attitudes towards Teaching Methods at a Chinese University

MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible. However, how best to teach it has long been a source of debate. One of the key issues is how to match student traits with teaching methods. While engaged as teachers of marketing management, the authors collected data by questionnaire, carried out empirical research and data comparison, and undertook contingency analysis. It was found that different personal traits in students lead to different attitudes towards teaching methods. A student’s major in college, gender, and sector of employment has little influence on attitudes towards teaching methods, while age, the most sensitive factor, plays the biggest role, followed by job and class. Therefore, these factors should be taken into consideration when arranging classes, developing the curriculum, and planning teaching methods.