A description of the catalog division project at the College of Physicians of Philadelphia Library.

This paper describes the procedures used at the Library of the College of Physicians of Philadelphia to divide its ninety-year-old dictionary card catalog. The division was necessitated by overcrowding, obsolete subject headings, and lack of a complete authority list which resulted in like materials being scattered throughout the catalog under several headings. Two catalogs were created: the historical-biographical catalog, representing all works published before 1950 and all works of historical or biographical nature; and the current catalog, containing all works published from 1950 on, excepting historical or biographical materials. The 1950- catalog was further divided into name and subject catalogs, and the subject section was revised according to MeSH. The project was completed in about two years. As a result, searching time has been much reduced, and the library is able to take advantage of the annual revisions of MeSH to update the subject catalog.     

A computer-generated catalog of audiovisuals.

A computer-generated catalog of nonprint media is described. Examples are given of four access points to the data base: (1) main entry, (2) title, (3) MeSH terms, and (4) broad subject categories. The data input procedure is summarized. The AV catalog as the basis for a union list is evaluated, and finally, the catalog in relation to certain local problems is discussed.     

Editorial

This issue of the Journal contains three interesting articlesabout central aspects of public opinion research, as well asan equal number of research notes that reflect the range oftopics that interest all public opinion researchers. Toshio Takeshita takes a turn at reconceptualizing agenda-settingstudies, using a taxonomy     

Analysis of format duplication in an academic library collection

The issue of format duplication in academic library collections is increasingly complicated and perplexing in an environment of static or dwindling resources, soaring user expectations, dynamic access models, and inconsistent and changing publisher and vendor pricing structures. The problem is further complicated for libraries serving a university with multiple campus locations. This paper surveys recent investigative projects and highlights the work of a Duplicate Formats Task Force at Pennsylvania State University charged with determining the extent and nature of format duplication at that institution.     

传媒经济学研究的历史、方法与范例

本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。