传媒经济学研究的历史、方法与范例

本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。     

Disciplined freedom,branded authenticity,and dependable independence: how tensions enact flexibility in lifestyle blogging careers

Analyzing 219 blog posts from 52 self-employed women lifestyle bloggers in North America, this study shows how these digital professionals navigate tensions and communicatively constitute work flexibility. In their narratives, women bloggers employed tension management approaches such as reframing, continual connections, and reflective practice in response to tensions in enacting temporal–spatial, identity, and financial flexibility. Specifically, women followed oxymoronic constructions – disciplined freedom, branded authenticity, and dependable independence – to embrace and transform competing poles of fluidity?structure, authenticity?marketability, and independence?interconnection. Expanding work–life research to the self-employed digital labor context, this study responds to recent calls to uncover more-than tension management strategies in empirical settings and contributes to a tension-centered, contextual, and processual analysis of workplace flexibility construction.     

Relational turbulence and perceptions of partner support during reintegration after military deployment

The transition from deployment to reintegration can be stressful for returning military personnel and at-home partners, and support plays a key role in their ability to transition effectively. We draw on relational turbulence theory to advance predictions about how parameters of the relationship between returning service members and at-home partners predict their perceptions of their partner’s support during the post-deployment transition. We surveyed 235 individuals (117 returning service members, 118 at-home partners) who had experienced the transition within the past 6 months. Findings consistent with the theory indicated that relational turbulence partially mediated the negative associations that relational uncertainty and interference from a partner shared with partner support. Partner uncertainty was a direct negative predictor of partner support as well. We consider how these results extend theory, research, and practice.     

Institutional policy process improvement: using structurating activity theory to inform practice

Organizational communication scholars are increasingly called upon to use theoretical knowledge to address problematic processes in public institutions. This article reports a process improvement project focused on a university conflict of interest (COI) policy as an example of how scholars can engage theory to improve ongoing policy processes. The project team included communication scholars and research administration staff who designed, implemented, and evaluated the mixed-methods project guided by structurating activity theory. Baseline survey results were used to design the process improvement project. Results of the follow-up survey indicate that researchers who participated in some aspect of the process improvement project (i.e. attending a policy café, using the redesigned website, or reading the new Quick Reference Guide) reported higher levels of policy communication and knowledge and more positive attitudes toward the COI policy than researchers who had not engaged with process improvement efforts. We offer theoretical and practical implications of results for organizational communication scholars and practitioners.     

The Information Nature of Culture

This paper explores the information nature of culture. It is represented as an extragenetic and nonorganizational information process and system. Information is regarded as a universal property of matter that is essentially associated with development processes and realizes various forms and ways of storage and circulation at various development stages of global evolution. The socio-cultural principle of exogenous accumulation, transmission, and transformation of information is analyzed in the context of the continuing growth of the information content of material systems on the superhighway of global-universal evolution. It is noted that the information concept of culture evolves into a new area of cultural studies, that is information and cultural studies, advancing our understanding of the nature of culture and cultural genesis.     

Social Comparisons and Need Fulfillment: Interpreting Video Game Enjoyment in the Context of Leaderboards

This study examines how social comparison information provided by video game leaderboards may influence players’ retrospective judgments of autonomy, competence, and relatedness need fulfillment. Participants played a video game and were randomly assigned to receive no postgame feedback or were shown a leaderboard that placed them in the top or bottom quartile of players. Results indicate downward social comparisons increase enjoyment by increasing competence and relatedness perceptions. However, upward comparisons did not have an opposite effect, nor did either type of social comparison influence players’ autonomy perceptions. Implications for applying Self-Determination Theory to video game enjoyment in the context of social comparison feedback is discussed.