Who's next? Research predicts museum leadership gap

A brief commentary from the Museum Association of New York (MANY) on the unprecedented gap posed by baby-boomer retirement. Based, in part, on MANY's white paper, “Who's Next? Questioning the Future of Museum Leadership in New York State,” this essay deals with questions of succession, leadership and general differences in New York's museum community.     

Another Look at What Moves Public Opinion: Media Agenda Setting and Polls in the 2000 U.S. Election

This study examined two levels of media agenda effects on aggregatepublic opinion from different news sources. The effects wereinvestigated immediately and cumulatively. Content analysisdata from the 2000 U.S. presidential election coverage by fournational news organizations were related to the Gallup pre-electionpoll standings of each candidate. Regression analyses foundthat both the salience of a candidate and the salience of theattributes of a candidate cumulatively, but not immediately,influenced his standing in the polls. An analysis of news sourcessupported the finding that the two levels of agenda-settingeffects seemed mostly cumulative rather than immediate. Newsfrom different sources, however, tended to have effects of differentdegrees and sometimes different directions on candidate pollstandings. Cumulative effects of candidate salience on aggregateopinion change were found for non-partisan and neutral newssources—reporters, poll reporting and public documents—whereasthe effects of candidate attribute salience mostly came frompartisan sources—the candidate himself and members ofthe competing political party. Possible political implicationsof these findings are discussed.     

Editorial

This issue of the Journal contains three interesting articlesabout central aspects of public opinion research, as well asan equal number of research notes that reflect the range oftopics that interest all public opinion researchers. Toshio Takeshita takes a turn at reconceptualizing agenda-settingstudies, using a taxonomy     

Analysis of format duplication in an academic library collection

The issue of format duplication in academic library collections is increasingly complicated and perplexing in an environment of static or dwindling resources, soaring user expectations, dynamic access models, and inconsistent and changing publisher and vendor pricing structures. The problem is further complicated for libraries serving a university with multiple campus locations. This paper surveys recent investigative projects and highlights the work of a Duplicate Formats Task Force at Pennsylvania State University charged with determining the extent and nature of format duplication at that institution.     

传媒经济学研究的历史、方法与范例

本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。     

Turning a Service Learning Experience into a Model of Student Engagement: The Lighthouse Heritage Research Connections (LHRC) Project in Hong Kong

The digital shift has provided easy access to academic library users, and yet, the usage of archival collections continues to be low. At the same time, the need for innovation in library services for cultural heritage scholarship and its advancement is emerging. This paper outlines a library-led service-learning program that connects students with lighthouse artifacts, archival collections, scholars in global academia, and wider communities. Student engagement cases are provided to illustrate the way in which the librarian utilizes the Framework of Information Literacy for Higher Education by ACRL to work closely with students. These cases also demonstrate how students can contribute to knowledge creation and preservation efforts for a specific cultural heritage topic that is not static, but which keeps receiving new contributions or additions to the depository. Thus, this paper is an answer to the ACRL's call for pilot projects to be assessed and shared with the wider community of academic librarians and support staff. It also builds on emerging roles for academic libraries like engaged learning. Librarians must move beyond simply seeing themselves as partners. Instead, librarians should see themselves as prime facilitators that co-create and co-develop cultural heritage research and historical projects by connecting actors and resources more effectively than any single actor can do alone.