Radical Relocation: Adapting Print Collections to an E-Centric World

With the advent of e-journal preservation projects and publisher digitization of journal backfiles, academic libraries have begun to move their corresponding print volumes of these titles to storage to avoid duplication and save space. This article examines the supporting justifications, outreach mechanisms, and logistical procedures undertaken at American University Library to relocate the entire bound journal collection to offsite storage in order to address severe physical space constraints and to support patron use of and preference for electronic journal content. In addition, the article presents preliminary data regarding the use of bound volumes sent to storage and an overall analysis of this transformational project.     

The use of public computing facilities by library patrons: demography,motivations, and barriers

Public libraries play an important part in the development of a community. Today, they are seen as more than store houses of books; they are also responsible for the dissemination of online, and offline information. Public access computers are becoming increasingly popular as more and more people understand the need for internet access. Using a series of surveys conducted in 12 libraries across the state of Michigan, the current study is a step towards understanding why the computing facilities are widely used, and what are the motivations behind their use. In addition, barriers and other factors that hinder usage are also discussed. The findings from this study will help policy makers and library administrators evaluate the current allocation of scarce resources, help them promote greater use of the library's resources, and guide their future course of action. The study is conducted as part of a federally funded public computing center grant.     

Willingness to communicate: A cross‐cultural investigation

This study examined the means of and correlations between perceptions of willingness to communicate, communication apprehension, and communication competence of college students in the United States and Australia. Comparisons indicated a high degree of similarity in the relationships between communication orientations in the two cultures but substantial differences between the cultures in terms of mean scores on willingness to communicate and self‐perceived communication competence. Results of the study suggest similarities between people of two different cultures on one communication orientation do not necessarily indicate similarities on other communication orientations. However, relationships between orientations may have some generalizability across cultures.     

Communicating in a foreign language: Its effects on perceived motivation,knowledge, and communication ability

Attributional bias research suggests that those who find it difficult to communicate in a foreign language will explain their inability in ways that pose the least threat to a positive self image. The applicability of this reasoning to foreign language communication was tested in a two (writing in English or in a foreign language) by two (subject familiarity) factorial experiment. As expected, writing a message in a foreign language led to perceptions of reduced motivation. Participants who communicated in a foreign language about familiar others reported lower levels of perceived foreign language skill than those who communicated in a foreign language about an unfamiliar person. Participants who described unfamiliar persons in a foreign language reported greater familiarity with these persons than participants describing unfamiliar persons in English. Results support the claim that attributional biases may affect some foreign language communication tasks.     

Mates or Married? Implications of Gender Composition and Physical Intimacy on Evaluation of Images Tested for Advertising

Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender pairs are explored through examination of self-reported attitudes and neural activity associated with attention, memory, and emotion. Under the pretense of pretesting the effectiveness of images to be used in a national advertising campaign, participants viewed still images while neuroelectric brain responses were recorded. Each image featured two women, two men, or a man and a woman presented in positions of physical intimacy. Results indicated that event-related brain potentials (ERPs) associated with attention did not differ overall based on couple composition. However, ERPs associated with working memory and emotion were enhanced when processing images with two men. Preference for these images was reflected in self-reported attitudes.     

Single versus multiple‐system cable television

The senior author is an assistant professor of radio‐television at Indiana University, where Robert Blau is working toward a PhD. The article which follows is based on research done originally for an Indiana cable company for which the authors served as consultants.