Foreign Communication (Specific Countries)

Gertrude Joch Robinson and Donald F. Theall's Studies in Canadian Communications (Montreal: McGill University Department of English, 1975—price not known, paper)

Multilingual Broadcasting in the 1970s

A.C.H. Smith's Paper Voices: The Popular Press and Social Change, 1935-1965 (Totowa, N.J.: Rowman and Littlefield, 1975—$12.50)

Television Advertising Conditions in Europe No. 4: Cyrus, Greece, Italy

R.K. Chatterjee Mass Communication: India, the Land and People (New Delhi: National Book Trust, 1973—R9.75 or about $1.25)     

Advertising

How it Was in Advertising: 1776-1976 ($6.95, paper, 110 pp.)

Vernon Fryburger, The New World of Advertising ($6.95, paper, 129 pp.)

William A. Robinson, 100 Best Sales Promotions (annual, $19.95, about 140 pp. each)

Herbert S. Gardner Jr. The Advertising Agency Business ($19.95, 211 pp.)

Jack Z. Sissors and E.R. Petray Advertising Media Planning ($12.95, 341 pp.)

Arthur Bellaire Controlling Your TV Commercial Costs ($19.95, 166 pp.)

Julie M. Moss '77 Ayer Public Relations and Publicity Style Book (Ayer Press, 210 West Washington Square, Philadelphia, Pa. 19106—$9.95)     

International Communication

Gertrude Joch Robinson, News Agencies and World News in Canada, the United States and Yugoslavia: Methods and Data (Institute for Journalism and Mass Communication Research, University of Fribourg, Fribourg, Switzerland 1981—price not given, paper)

Uplink: The Newsletter of the Rural Satellite Program (AID Rural Satellite Program, Academy for Educational Development, 1414 22nd St. NW, Washington, D.C. 20037—free on request/quarterly)

Thesaurus of Development Communication (Clearinghouse on Development Communication, 1414 22nd St. NW, Washington, D.C. 20037—$4.00, paper)

William E. McCavitt's Broadcasting Around the World (Blue Ridge Summit, Pa.: TAB Books, 1981—$22.95)

Judith Budd, Register of Current British Research on Mass Media and Mass Communication: December 1980 (Leicester Documentation Centre for Mass Communication Research, Centre for Mass Communication Research, University of Leicester, 104 Regent Rd., Leicester LEI 7LT, United Kingdom—price not given, paper)

Peter Calvocoressi, Freedom to Publish (Humanities Press, Atlantic Highlands, N.J. 07716—$15.50, paper)     

An Examination of Coursera as an Information Environment: Does Coursera Fulfill its Mission to Provide Open Education to All?

In terms of international education, the concept of online education seems to be a growing trend. Edxonline.org, Minervaproject.com, and Udacity.com are all new massive online open courses (MOOCs)—education websites similar to Coursera offering students the ability to receive the best education from elite universities entirely online. The most tantalizing promise of a company like Coursera is the role it might play in improving education for the world's have-nots: high school dropouts, the global poor, and those less able to self-teach.     

Taking sides in the war on news: exploring curvilinear associations and group differences related to perceptions of news media as threat

ABSTRACT

The free press performs essential democratic functions, but widespread negative attitudes toward the press threaten its legitimacy and effectiveness as a check on formal institutions. In order to combat these attitudes, media organizations must understand who holds them and why. A survey-based study of U.S. adults (N?=?2052) focuses on associations between perceptions of the news media industry as a threat to political performance and a range of politically oriented behaviors (i.e. news media exposure, political talk, political participation). Analyses reveal a series of non-monotonic relationships. Group differences between those who hold the most extreme views concerning news-media-as-threat are also explored. The opposing groups are distinct in some important ways (e.g. ideology, race), but are also found to be surprisingly similar (e.g. income, education, gender, news media exposure). The results suggest new strategies for maintaining and restoring confidence in media organizations.     

Making the Case for Differentiated Teacher Effectiveness: An Overview of Research in Four Key Areas

Research into teacher effectiveness has traditionally attempted to uncover generic characteristics of effective teachers. However, recently the realisation that teacher effectiveness may be differentiated across different domains has gained recognition. In this article, we propose that researchers and policy-makers develop more differentiated models of teacher effectiveness. An overview of research is given that looks at whether there is evidence for differentiated effectiveness in four areas: different subject and curriculum areas, pupil background and ability, pupils' personal characteristics, and different teacher roles.     

Partnership as an Intervention Strategy in Self-Managing Schools

The alternatives of taking over failing schools or handing over resources for them to develop their own improvement strategies are recognized as ineffective in achieving improvement. When deciding how best to intervene in 26 self-managing schools, the Ministry of Education in New Zealand attempted to avoid the negative consequences of these alternatives by developing a partnership with the schools and their communities. This article documents both the difficulties experienced in the first intervention phase, dominated by concerns about respecting the schools’ autonomy, and the successes of the second phase, when the Ministry was more explicit about the school improvement tasks.     

‘That great educational experiment’: the City of London Vacation Course in Education 1922–1938: a forgotten story in the history of teacher professional development

Each summer between 1922 and 1938, up to 500 elementary school teachers from across Britain, and some from overseas, joined together in London for a two-week residential vacation course. Organised by Evans’ Brothers Publishers and patronised by leading educationists, politicians and policy-makers, the City of London Vacation Course came to be regarded as an important annual educational institution and a cutting-edge exemplar of teacher professional development. In spite of this apparent fame, it appears to have been entirely overlooked in the history of teacher education. This paper seeks to recover the lost story of the City of London Vacation Course and documents its educational and professional focus and its social and cultural function. Locating it within a wider educational, economic and political climate, the paper also examines how the City of London Vacation Course somehow captured and embodied the promise of an emergent new professionalism for elementary teachers during that period.