Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium

Six hundred and seventy-one undergraduates completed a questionnaire concerning their reactions to the idea that parts of their degree programmes might be delivered via Query Based Instructional Machines. The latter are commonplace in museums and other cultural attractions. They are menu-driven and operate on the touch-screen principle, thus allowing the user to browse through whichever aspects of a subject the person finds most interesting. Cognitive, affective and conative responses were measured and related to students' personal characteristics, degree programme, year of study, level of academic attainment, psychological involvement with a course, and innate tendencies vis-à-vis need for cognition, curiosity, and change leadership. The sample comprised students on three categories of degree programme: marketing, computing, or humanities. An analysis of covariance (ANCOVA) was completed using aggregated responses as dependent variables, degree type as the fixed factor (grouping variable), and personal characteristics and inclinations as covariates. There were a number of significant differences between the responses of the marketing students and students in the other groups.     

Children's conceptions of the changes of state of water

Children are very familiar with water, ice, and steam as these things have been part of their lives since they first crawled into the kitchen. In this study children's conceptions about familiar phenomena associated with water, e.g., evaporating, condensing, boiling, and the melting of ice, were investigated using a clinical interview technique. The prevalence of specific views at particular age levels was also studied. The results of the investigation indicate that children do have ideas about the changes of state of water which are quite different from the views of scientists. It would also appear that these ideas can sometimes be influenced in unintended ways by science teaching. The implications of these findings for teaching are discussed.     

INCREASES IN TEST SCORES AS A FUNCTION OF MATERIAL REWARDS

In this study 81 experimental and 79 control subjects (randomly assigned to treatments) took Form A of the Nelson Reading Test, twice, with a four week interval between test administrations. Instructions for the retest varied for the E and C groups. The latter group was told that the test was readministered for purposes of assessing improvement. The E subjects were informed that by improving their previous score they would be eligible for winning a prize (candy bars, university sweaters, radios). Analysis of covariance indicated that the effect of the awards was significant (p < .01) in terms of number of items attempted and in terms of items correct. The adjusted mean increase for the E subjects was three months. The authors concluded that, if the terms of an actual performance contract would be applied to their results, they were to realize approximately $3,000 profit on a $75 investment.     

AN ASSESSMENT OF THE CONTENT OF MEDICAL PRACTICE IN THE UNITED STATES: PROFILES OF PHYSICIANS IN FIVE SPECIALITIES

The University of Southern California has conducted a series of 24 surveys of the professional activities of physicians and surgeons in the United States. The surveys encompass more than 10,000 respondents representing 65.8% of all practising physicians in the United States and its territories. Using a specially‐developed “log‐diary” recording instrument, these physicians reported data on the care they provided during hundreds of thousands of encounters with their patients. This article provides an exposition of the study's unique methodology, presents illustratative data for 5 of the 24 specialities surveyed (cardiology, family practice, general internal medicine, orthopaedic surgery and psychiatry), and discusses the study's relevance and implications for medical education.     

Beyond Mother Education: Maternal Practices as Predictors of Early Literacy Development in Chilean Children from Low-SES Households

Research Findings: To extend findings that are mainly based on North American studies with English speakers, we studied 989 Chilean mothers from households of low socioeconomic status and their prekindergarten children, posing 2 questions: (a) Do mothers’ self-reported practices about literacy development predict early literacy outcomes over and above child characteristics and maternal education? (b) Do these maternal practices mediate the relation between maternal education and these child outcomes? Confirming previous studies, exposure to texts and non-present talk predicted vocabulary, and teaching practices predicted child code-related skills. Contrary to previous studies, exposure to texts also predicted child code-related skills. We also found that maternal practices partially mediated the relation between maternal education and early literacy skills. Practice or Policy: Findings suggest the need to target children before prekindergarten with interventions that increase the studied maternal practices and to do so in family, day care, and health care settings with special emphasis on families with incomplete elementary education. The broad effect of exposure to texts on early literacy outcomes and the low social value on reading in Chilean culture suggest that teacher preparation programs need to include ways to engage children in literature as a frequent experience.