Talking Smack: Verbal Aggression in Professional Wrestling

The current study presents the results of a content analysis of the verbal aggression found in 36 hours of televised professional wrestling. The coding scheme was adapted from the National Television Violence Study and past research on television verbal aggression. Results show that an abundance of verbal aggression occurs in televised professional wrestling, with swearing, competence attacks, and character attacks being the most common types. In addition, the primary motives for verbal aggression use are amusement and anger. Furthermore, verbal aggression tends to be communicated and received by White, male individuals with no clear dispositional characteristics. The results are discussed in terms of potential effects of exposure to the verbal aggression found in professional wrestling.     

Practical Guides

THE DESIGN OF ADVERTISING by Roy Paul Nelson (Dubuque, IA: Wm C. Brown, 1989—price not given, ISBN 0-697-04374-6)

EXPLORING COLOR PHOTOGRAPHY by Robert Hirsch (Dubuque, IA: Wm. C. Brown, 1989—$30.00, paper, ISBN 0-697-06132-9)

VIDEO HELD PRODUCTION by Ron Whittaker (Mayfield Publishing Co., 1240 Villa St., Mountain View, CA 94041—$34.95, ISBN 0-87484-836- 9)     

Book reviews

Interactive Television. TV of the future or the Future of TV Eds. Jens F. Jensen & Cathy Toscan, Media & Cultural Studies 1, Aalborg University Press, Aalborg, Denmark, 1999, ISBN 87–7307–625–2 / ISSN 1399–1752 http://www.forlag.auc.dk/en/

Killer Content: Strategies for Web Content and E‐Commerce written by Mai‐Ian Tomsen. Addison‐Wesley, 2000, 224 pages, ISBN: 0201657864. http://www.aw.com

The Business of Digital Television written by Chris Forrester. Focal Press, Oxford, Auckland, Boston, Johannesburg, Melbourne, New Delphi, 2000. ISBN 0 240 51606 0. http://www.focalpress.com     

Exploring the Effects of Television Viewing on Perceived Life Quality: A Combined Perspective of Material Value and Upward Social Comparison

American television programs have been criticized for being filled with images endorsing capitalist consumerism and for being weighted toward the upper middle classes. This study proposed that heavy viewing of these distorted representations may culminate in decreases in viewers' life satisfaction. A path model investigated this supposition, based on material value and social comparison perspectives. Surveys were administered to 225 adults in a northeastern town in the United States, and the data were subjected to path analysis. The findings of this study suggest that heavy television viewing may be associated with material value, estimates of other people's affluence, and perceived gaps between the self and others in material affluence. Of importance, the findings also suggest that the perceived gaps between the self and others may be associated both with dissatisfaction with personal life and dissatisfaction with current social equality, whereas material value may be associated only with dissatisfaction with personal life.     

An Update on COUNTER and SUSHI

Since its inception in 2002, COUNTER has given hope to many librarians charged with collecting usage data for their online collections. This hope turned to optimism in 2007 with the release of SUSHI (Standardized Usage Harvesting Initiative) as a NISO standard (Z39.93). In 2009 release 3 of the COUNTER Code of Practice for Journals and Databases takes effect and with it are some significant advances that will turn hopes and optimism into realities. This article describes the changes and their implications.     

Improving OpenURL Linking

Ever since OpenURL linking was introduced in 2000 by Herbert van de Sompel the link resolver has played an important role in providing users with access to the online resources they have rights to. From the start, one of the criticisms of OpenURL linking has been that it is not 100% successful—sometimes the user is presented with a link to full text, but that link fails. In 2010 a new National Information Standards Organization (NISO) workgroup was created to tackle the issue of OpenURL quality. This column will discuss this NISO initiative and look in detail at the proposed “Completeness Index” that promises a means of measuring the quality of OpenURLs being submitted by various content providers. The article will also discuss how some OpenURL quality issues may be more perception than reality and how librarians can configure their links and link resolvers to overcome these negative perceptions.     

ONIX-PL License Encoding Project

ONIX for Publication License (ONIX-PL) was introduced in 2006 with great hope that it would simplify the licensing and license management aspects of e-resource management. However, after several years this standard has not seen significant commercial adoption. Believing this standard still holds promise, the National Information Standards Organization, with funding from the Andrew W. Mellon Foundation and support from Jisc and EDItEUR, has launched the ONIX-PL License Encoding Project. The goal of the project is to accelerate adoption by creating and making publicly available a set of publisher licenses encoded to the ONIX-PL standard. In this column we provide more details on the project, its goals, challenges, and prospects.     

Perfecting COUNTER and SUSHI to Achieve Reliable Usage Analysis

The Counting Online Usage of Networked Electronic Resources (COUNTER) Code of Practice and Standardized Usage Statistics Harvesting Initiative (SUSHI) are two standards whose successful adoption will greatly assist librarians in performing accurate and timely usage analysis of their online collections and thus make more informed collection management decisions. Variations in how these standards have been applied by content providers to their SUSHI and COUNTER implementation are currently impacting their widespread adoption. The standards themselves are not broken—what is needed is concise guidelines on their implementation. This column reviews some of the roadblocks that impede consistent implementation of these standards as well as proposes recommendations that could form the basis of a community profile for these standards.     

Repeated Exposure to Daytime Soap Opera and Shifts in Moral Judgment Toward Social Convention

This study examined the influence of prolonged exposure to soap opera on character dispositions and real-world moral judgments. Eight groups viewed from 0–7 weeks of soap opera prior to a final week after which participants completed measures of disposition towards show characters as well as perceptions of morality in real-world situations. Results demonstrated the effect of prolonged exposure on both the polarization of dispositions toward characters and a trend in moral judgments toward social convention. These findings highlight the role of disposition within social cognitive theory, and the importance of dispositional considerations in understanding learned morality.