Student Attitudes and Behaviors Towards Digital Textbooks

The purpose of this article is to add to the collective body of knowledge on student behavior and attitudes relative to the adoption of digital textbooks. The article summarizes an ongoing research project that examines past, current and evolving behavior in the classroom related to digital textbooks and school. It includes students, faculty and administrative attitudes behaviors and perceptions. This research was undertaken at the Sawyer Business School of Suffolk University in Boston, Massachusetts. Student attitudes and behavior toward their use of digital textbooks (eTextbooks) in higher education was examined in an ongoing longitudinal study over two years at Sawyer Business School, Suffolk University. Students in the class were divided into six teams. Five of the teams were assigned an eTextbook device and the sixth team was given a paper textbook for use through the semester. The digital technologies examined were: Amazon Kindle, Sony eReader Touch, Apple iPad, enTourage eDGe, and CourseSmart. Student attitudes and behaviors were examined pre and post class by survey each semester, and during the semesters through quizzes, journals and classroom discussion. Differential learning was measured between the six teams. Student attitudes and behaviors are becoming more receptive to and accepting of using digital textbooks each year. There was no significant difference in learning between the eTextbook devices teams or between them and the paper textbook team.     

In from the Edge: The Progressive Evolution of Publishing in the Age of Digital Abundance

The forces for change in the 600 hundred-year history of book publishing have never been more powerful and fundamental than in 2011. Barely 12 months ago, what publishers viewed as “innovation” was the creation of digitized versions of physical books to be ‘consumed’ on e-reading devices. As 2011 begins, that change is largely regarded as accepted business practice, and the edge of “innovation” is moving in more complex directions. Publishing finds itself in the midst of a ‘phase shift’ from the scarcity model of print to a complex, new world of digital abundance. The dimensions of change, moreover, its speed, and its extent are still unknown. While book publishing begins with the creative work of authors, digital technologies are turning the business models inside out. Among the forces for change acting on book publishing, this article examines several phenomena that are working their way in from the edge to the center of the industry, including complex interwoven considerations around container, context, and customer.     

Intent-based diversification of web search results: metrics and algorithms

We study the problem of web search result diversification in the case where intent based relevance scores are available. A diversified search result will hopefully satisfy the information need of user-L.s who may have different intents. In this context, we first analyze the properties of an intent-based metric, ERR-IA, to measure relevance and diversity altogether. We argue that this is a better metric than some previously proposed intent aware metrics and show that it has a better correlation with abandonment rate. We then propose an algorithm to rerank web search results based on optimizing an objective function corresponding to this metric and evaluate it on shopping related queries.     

Managing the Progressive Publishing Company During Market and Technology Transitions

As new media technologies and platforms emerge and take hold in our society, traditional publishers are wondering: What’s in this new content climate for me? The simple answer is: a lot. The digital world, mobile content delivery mechanisms and the public’s increasing comfort—even preference for—a media menu from which they can pick and choose what they want and how they want to receive it, brings exciting and potentially lucrative opportunities. For publishers who understand how to leverage their brand and create authentic, identifiable value in the eyes of the customer, risk can be reduced and new revenue streams built. Here are four best practices to position your publishing company for growth.     

Popular E-Content at The New York Public Library: Successes and Challenges

Updated from a presentation given at Biblionext.it in Rome in April 2011, this article will highlight The New York Public Library’s success with e-books and other forms of popular e-content and our efforts to stay one step ahead of the consumer shift from print reading to e-reading. Consumer e-reading is dominated by Amazon.com in the US, followed by one of the largest chain bookstores, BarnesandNoble.com. The availability of digital versions of very popular titles, coupled with the explosion of e-readers, tablets, and smartphones that are priced competitively and fairly easy to use, are helping move a lot of Americans into the e-book world. Last month, Amazon.com announced they sold more e-books than physical books for the first time ever. Print books are not going away, but our experience is that it is clear e-books are no longer just an extra format to offer, they are integral to our future.     

General Media and Media-Related

William L. Rivers, Theodore Peterson and Jay W. Jensen's The Mass Media and Modern Society (Rinehart Press, $8.95)

Ronald T. Farrar and John D. Stevens' (eds.) Mass Media and the National Experience (Harper & Row, price not known (paper back))

Bernard Rosenberg and David Manning White's Mass Culture Revisited (Van Nostrand, both hardback and paperback at same time–price not yet known)

Wilbur Schramm (ed.) Process and Effects of Mass Communications (University of Illinois Press, details unknown)

The Steranko History of Comics (Supergraphics Publications, 501 Spruce St., Reading, Pa. 19602, $3.00 paperback)     

Instructional/Educational Media

Public Telecommunications Review (bi-monthly at $12.50 per year in the U.S., Canada and Mexico, $17.00 Elsewhere) and Volume I:1 appeared in August 1973

S. Young Lee and Ronald J. Pedone's Summary Statistics of Public Television Licensees Fiscal Year 1972 (Washington: Corporation for Public Broadcasting, 1973—no price listed, paperback)

Frederick Williams, Geraldine Van Wart and Monty Stanford's Carrascolendas: National Evaluation of a Spanish/English Educational Television Series (Austin, Texas: School of Communication, Center for Communication Research of the University of Texas, June 1973—$6.00, paper)

Children's Television Workshop offers its 1973 Annual Report (1 Lincoln Plaza, N.Y. 10023) which discusses developments in Sesame Street, Electric Company     

Production Guides

Martin Clifford's Microphones: How They Work and How to Use Them (Blue Ridge Summit, Pa.: TAB Books, 1977—$8.95/ 5.95)

James Carroll and Ronald Sherriffs, TV Lighting Handbook ($12.95, 226 pp.)

Harry Kybett, The Complete Handbook of Videocassette Recorders ($9.95/5.95, 280 pp.)

Dave Ingram, The Complete Handbook of Slow-Scan TV ($14.95/9.95, 304 pp.)

G. Paul Smeyak's Broadcast News Writing (Columbus, Ohio: Grid Publishing, 1977—$7.95, paper)