NEW TECHNOLOGIES

THE COMMUNITY MEDIUM, edited by Nancy Jesuale with Ralph Lee Smith (182 pages)

A GUIDE FOR LOCAL POLICY, edited by Nancy Jesuale with Richard M. Neustadt and Nicholas P. Miller (131 pages)

Jane Wilson, “New Information Technologies for the Nonprofit Sector,” (The Foundation Center, 888 Seventh Ave., New York, N.Y. 10106---$4.95, paper)

1982 CABLE ADVERTISING DIRECTORY (Nations Cable Television Association, 1724 Massachuse Avenue, N.W., Washington, D.C. 20036---$30. paper)

THE INTERACTIVE CABLE TV HANDBOOK (Phillips Publishing , 7315 Wisconsin Avenue, Suite 1200 N, Bethesda, MD 20814---$49.00, paper)

COUNTDOWN: DIRECT-TO-HOME SATELLITE BROADCASTING IN THE EIGHTIES (65 pages---$75.00, paper)

VIDEODISC: BOOM OR BUST? THE STORY OF THE VIDEODISC IN 1981 FROM THE PAGES OF TELEVISION DIGEST (75 pages, $75.00, paper)     

Film History

John W. Landon BEYOND THE MIGHTY WURLITZER: THE HISTORY OF THE THEATRE PIPE ORGAN (Westport, Connecticut: Greenwood Press,,1983—$29.95).

Susannah Harris Stone THE OAKLAND PARAMOUNT (Berkeley California: Lancaster-Miller Publishers, 1981—$11.95).

John Fell FILM BEFORE GRIFFTTH (Berkeley, California: University of California Press, 1984—$24.50/$10.95).

Herbert Marshall MASTERS OF THE SOVIET CINEMA: CRIPPLED CREATIVE BIOGRAPHIES (London: Routledge 8 Kegan Paul, 1983—$29.95).

John Kobal and V.A. Wilson FOYER PLEASURE: THE GOLDEN AGE OF CINEMA LOBBY CARDS (New York: Deliliah Books, 1983—$12.95).

Don Graham COWBOYS AND CADILLACS: HOW HOLLYWOOD LOOKS AT TEXAS (Texas Monthly Press, P.O. Box 1569, Austin, Texas 78767—$10.95).     

One Profession,Multiple Identities: Russian Regional Reporters' Perceptions of the Professional Community

Drawing on perspectives on occupation and identity, this study examines Russian regional journalists' perceptions of their professional community. Different journalistic values derived from a fierce professional competition contributed to reporters' view of the community as disjointed and polarized. The study also found that type of ownership influenced journalists' identity and the way they conceptualize practice. Although journalists of private newspapers believe a newspaper should be a profit-generating enterprise, state owned/supported newspapers' reporters think a quality paper should inform citizens regardless of profit concern. In this province, state-owned or supported newspapers have well-defined missions, whereas the paper that struggles to survive as privately owned lacks clearly articulated goals.     

Advertising images among Hong Kong Chinese: Use of individual modernity and western orientation clusters in determining market segmentation∗

Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence.     

The Process of Becoming an Embedded Curriculum Librarian in Multiple Health Sciences Programs

Higher education is moving to offer more fully online programs, and the health science fields are no different. These programs are either hybrid or completely online. It is up to the health sciences librarian to adapt services offered by the academic library to these types of courses. This column discusses the multiple ways a librarian can be an embedded librarian in a course using a learning management system (LMS). The process of creating a customized embedded librarian program, results, and lessons learned from the different embedded librarian roles are also discussed.     

Quantifying the Effectiveness of Interactive Tutorials in Medical Library Instruction

The goal of this study was to determine whether a passive or an interactive tutorial design improves understanding of key concepts, as measured by pre- and post-test data. The authors also collected data regarding the participants' preference for taking an interactive versus a passive tutorial. The interactive tutorial group improved statistically significantly from pre-test to post-test for all three learning questions. While the passive tutorial group improved from pre-test to post-test on all three questions, the improvement was statistically significant for just two of the three questions. The majority of the participants preferred interactive tutorials (78%) to passive tutorials (22%).     

The Environmental Education Banner

This century will be one of continued global population growth, technological advancement, and subsequent burdens on the natural world from consumer demands. A citizenry capable of understanding the complexity of environmental issues and actively participating in their resolutions is vital. The ultimate goal of environmental educators should be to facilitate the creation of this active citizenry. The means by which educators achieve this goal are equally important. Student autonomy in issue investigations and action planning should supplant coercive, advocacy programs if a new generation of critical thinkers is to solve new environmental problems and maintain or improve environmental quality on both the local and global scales. To date, nearly all evaluations of environmental education (EE) have focused on educational outcomes. Evaluations of impacts to environmental quality linked to actions resulting from EE efforts will be necessary if this discipline is to remain relevant in a world facing a century of great challenge in protecting environmental integrity while meeting the needs of our growing and increasingly consumptive population.