Relationship quality in higher education marketing: the role of social media engagement

The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education institutions build relationships with their stakeholders. This study explores how social media engagement impacts relationship quality between the university and one of its key stakeholder groups, students. Data were collected via an online survey and analyzed using the Mann–Whitney U test, regression and the Kruskal–Wallis test. Results indicated a positive association between students following a university via social media and the perception of having a high-quality relationship with their university, and that following a university on multiple social media sites leads to an even higher perception of relationship quality. The results provide important and timely implications for both universities and higher education marketers. Our findings suggest that higher education marketers should invest resources in social media communications to form high-quality relationships with their stakeholders.     

Developing a Cancer-Focused Library Survey — Assessing the Current Environment and Planning for the Future

The primary goal of this project is to understand how each National Cancer Institute-designated cancer center library, and all libraries that support cancer research, function within their institutions. Through an in-depth survey focused on three major areas (staff, content and tools procurement, and user services), the research team hopes to determine how a cancer-centric library can be successful in supporting quality patient care, research excellence, and education. Additionally, the survey will examine the necessary minimum staffing levels for librarians and information professionals based on organizational size and degree of research focus. The survey will seek out the new skills librarians will need to deliver optimal services. The survey will also explore how content libraries purchase reflects and maps to constituents’ current medical and research activities. Libraries within a research intense environment have a responsibility to align with researchers and health care professionals to provide resources and services that support their workflows. Cancer libraries need to be attuned to their institutions’ missions, whether that includes excellent patient care, research endeavors, or cutting-edge educational programs. The information gathered from the survey will provide data for this research team to define the vision and standards of excellence for a cancer specialized research library.     

What’s in a word? Effects of morphologically rich vocabulary instruction on writing outcomes among elementary students

Reading and Writing - We examined effects of a 12-week, teacher-delivered, morphology-infused vocabulary intervention on writing outcomes for 4th and 5th grade U.S. students. The intervention (1)...     

Lebanese youth narratives: a bleak post-war landscape

To identify the themes that define the lives of a generation living in a conflict-ridden post-war society, I explore the changing views of Lebanese students through an analysis of the personal narrative texts that they created during my creative writing workshops over a 16-year period (1997–2012). Increasingly, young Lebanese feel trapped in a violent past, a threatening present and a hopeless future. As traditional forms of stability and loyalty (family and state) become more dysfunctional, modern alternative sources of education, employment, security and public discourse remain absent, creating an ever-widening disjunction between expectations and disheartening lived realities. Since 1998, student texts have focused on three salient thematic groupings: Idealism (1998–2005), Activism (2005–2008) and, most recently, Disillusionment (2008–present). In an atmosphere of escalating intolerance and hostility, it is hardly surprising that students are currently escaping to spaces of indulgence and personal gratification. As ongoing regional conflicts fuel local sectarian rivalries, I argue that reengaging educated young Lebanese in non-confrontational narratives that challenge dysfunctional systems can play a vital role in disrupting a dangerous sectarian narrative that is fast threatening to entangle Lebanon in yet another brutal war.     

Collaborative Reasoning: Expanding Ways for Children to Talk and Think in School

This article presents a framework to help teachers facilitate small group discussions about stories children read. Collaborative reasoning discussions are intended to create a forum for children to listen to one another think out loud as they learn to engage in reasoned argumentation. Children use personal experiences and evidence from the stories to support their conclusions and consider each other's points of view. Excerpts from an ongoing study of 12 fourth-grade classrooms in rural, urban, and suburban settings are used to illustrate four characteristics of cognitive reasoning: (1) children's response to text; (2) children's use of text to consider multiple possibilities; (3) children's use of tools for persuading others; and (4) children's control of topic and turn-taking.     

Who Am I? The Social Construction of Ethnic Identity and Self-Perceptions in Latino Preservice Teachers

The Urban Review - Because of the changes in the demographics, it is important for Latino teachers to relate to the educational and psychological needs of language minority children who are...     

Reframing conversations about teacher quality: school and district administrators’ perceptions of the validity,reliability, and justifiability of a new teacher evaluation system

Educational Assessment, Evaluation and Accountability - In changing accountability contexts, policymakers are engaging in international dialogue and collaborative efforts with new opportunities to...     

Undergraduate experiences of the research/teaching nexus across the whole student lifecycle

ABSTRACT

There is currently much interest in the interconnections between research and teaching in Higher Education. This relationship is usually termed ‘the research/teaching nexus’ (RTN). However, within this wide body of literature, there has been little attempt to explore the emergent experiences of students across the entire length of their degree programme. Drawing on the results of a three-year qualitative study that followed 40 students through their whole student lifecycle, this paper explores how undergraduates in an English university experienced the RTN, how those experiences developed over time, and how these changes can be variously enabled or constrained. Situating the findings in the context of the ‘post-truth’ society and the uncertainty of employment futures, the paper highlights how the nexus can also often serve to exclude students as much as it includes.     

Book reviews

Anyone who engages in or follows media research knows of the work of Gavriel Salomon. His publications are some of the most frequently cited in the literature. Advance information about a new book by him prompted us to treat the book more elaborately than usual. We asked Salomon’s colleague, Dick Clark, to do a review, and Keith Mielke and Erhard Heidt to comment on the implications of the book for future research in media. — Ed