Journal acquisition—cost effectiveness of models

This paper attempts to compare some of the available models for journal acquisition and indicates their utility in library acquisitions.     

Roberto Francisco Prádez. Spain's first deaf teacher of the deaf.

This article examines developments surrounding the establishment of the school for the deaf in Madrid in the 19th century and the role played by Roberto Prádez, Spain's first deaf teacher of the deaf, during the school's first three decades of existence. Although he has been neglected historically, Prádez is a founding father of deaf education, a heroic figure who contributed crucially to the establishment and operation of Spain's first state-sponsored school. This study underscores the need to reexamine the historical record to recover Spanish deaf history.     

The marketing audit: a new perspective on library services and products

A marketing audit enables a library to look at audiences, services, and products with a structured approach. The audit can be used to assess operations and to provide a framework for ongoing decision making, evaluation, and long-range planning. An approach to the audit process is presented and its application is demonstrated in a case study featuring the American Hospital Association Resource Center.