E-Master of Marketing: Phase 2 in Transnational Marketing Education

A previous article in Higher Education in Europe (Vol. 24, No. 2, 1999), by three of the authors of the present article, outlined the beginnings of an on-line course, "Marketing Theory and Practice" (MTP), offered by the Department of Marketing of Monash University in Australia. It noted the opportunities such a development presented in terms of collaboration. Following the successful introduction of MTP on-line (http://www.buseco.monash.edu.au/Subjects/MKT/ MTPonline/) into the undergraduate programme, the project team applied for a significant funding grant to implement a department-wide strategy for the electronic delivery of marketing education. This implementation includes the development of an E-Master's degree in Marketing, details of which are discussed in this article.     

Longitudinal effects of RtI implementation on reading achievement outcomes

Because several studies have investigated student outcomes in schools implementing Response to Intervention (RtI), relatively little research has investigated the impact of implementation on students’ long‐term achievement outcomes (i.e., several years after exposure). The purpose of this study was to describe one elementary school's RtI implementation process and to examine students’ long‐term reading comprehension outcomes following their exposure to various phases of implementation. Four cohorts of students who experienced different implementation phases (i.e., a baseline condition or Phases I, II, or III of implementation) during Grade 2 were subsequently followed across Grades 3, 4, and 5 to examine their outcomes on two reading comprehension measures. Results indicated that students who experienced the early phases of RtI implementation (i.e., Phases I and II) during Grade 2 generally had higher mean comprehension scores in Grades 4 and 5 than students in the baseline condition. Implications for practice and future research are discussed.     

Recovery from sexual satiety in male rats

In order to describe more completely the time course of recovery from sexual satiety in male rats, 18 males were tested after each of six recovery intervals: 3, 6, 9, 11, 13, and 15 days. Different recovery rates were found for different measures of behavior. While most measures were restored to baseline levels by 6 days following satiation, the postejaculatory interval following the second ejaculation was still prolonged after 9 days of rest. No changes were seen in the number of intromissions preceding ejaculation. Systematic changes over the course of the experiment were found in the measures of copulatory behavior taken in the sessions that preceded each recovery test.     

Investigation of functional literacy and job-skills used in clerical workplace settings

This paper presents the findings of a study on the functional literacy and job-skills used by clerical workers in a variety of work situations. The study focused on the employees' own perceptions of their tasks. The results revealed three main requirements for successful performance of clerical work: (1) the possession of requisite knowledge and the ability to apply it; (2) thinking skills; (3) the ability to manage oneself and others. None of these capacities was sufficient on its own. The authors argue that the study has important implications for vocational education and training and for easing the transition from school to work.

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Zusammenfassung Dieser Artikel präsentiert die Ergebnisse einer Studie über funktionale Alphabetisierung und Berufskenntnisse, die Büroangestellte in unterschiedlichen Arbeitssituationen benötigen. Die Studie konzentriert sich auf die eigenen Wahrnehmungen der Angestellten ihrer Aufgaben. Drei Hauptanforderungen für eine erfolgreiche Bewältigung der Büroarbeit wurden identifiziert: 1. fundiertes Wissen und die Fähigkeit zur Anwendung, 2. die Fähigkeit, mitzudenken, 3. die Fähigkeit, sich selbst und andere zu organisieren. Keine dieser Kapazitäten ist ohne die anderen ausreichend. Der Autorinnen argumentieren, daß diese Studie sich wesentlich auf Berufsbildung und Fortbildung auswirken und den Übergang von der Schule zum Arbeitsplatz erleichtern kann.

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Resumen El trabajo presenta los resultados de un estudio realizado sobre la capacidad funcional de leer y escribir y sobre las habilidades laborales aplicadas por empleados en una variedad de situaciones de trabajo. El estudio se concentraba en las propias percepciones de los empleados en cuanto a sus cometidos. Los resultados revelaron tres principales requisitos para el desempeño exitoso del trabajo de oficina: (1) la posesión de los conocimientos requeridos y la capacidad de aplicarlos; (2) habilidades intelectuales; (3) la capacidad de gestionarse a sí mismo y a los demás. Ninguna de estas capacidades era suficiente por sí misma. El autor sostiene que el estudio tiene consecuencias importantes para la educación y la formación vocacional y para facilitar la transición del colegio al trabajo.

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Résumé Cet article présente les résultats d'une étude sur l'alphabétisation fonctionnelle et les compétences professionnelles des employés de bureau dans diverses situations de travail. L'étude met l'accent sur la perception qu'ont les employés de leurs tâches. Les résultats révèlent trois conditions principales pour la réussite dans le travail de bureau: (1) la maîtrise des connaissances requises; (2) l'aptitude à la réflexion; (3) des capacités d'autonomie et relationnelles. Aucune de ces conditions ne se suffit à elle-même. Les auteurs soutiennent que l'étude a des répercussions importantes sur réduction et la formation professionnelles, pouvant faciliter la transition entre l'école et le monde du travail.

     

Child abuse treated in a psychiatric day hospital

Actuarial, medical and social data are reported on 50 psychiatric day hospital patients known to have abused their children and 50 non-abusers undergoing treatment at the same time. A sub-group of 30 of each completed personality and intelligence tests and the majority had electroencephalograms, and these results were compared with those of a group of 30 healthy mothers selected by health visitors for positive child-rearing abilities.Findings which confirms those of other studies of child abuse include youthfulness, a higher incidence of family violence from childhood onwards, more unplanned pregnancies and lower intelligence in the index group. In this sample, however, all social classes were represented, there was no significant differences in perinatal pathology between the groups, personality scored showed high morbidity in the patient groups but few distinctive features, and EEGs were not significantly more abnormal in the index group than in the two contrast groups. Moreover, the index group did not show the expected discrepancy between verbal and performance sub-tests on the Wechsler Adult Intelligence Scale.Treatment of the 50 child-abusers with their children resulted in a re-injury rate of 8% during the four year period of study. A scheme for early identification and prevention is outlined.     

Neuropsychology of Early-treated Phenylketonuria: Specific Executive Function Deficits

This study explored the hypothesis that children with early-treated phenylketonuria (PKU) are selectively impaired on executive function measures, even when still on diet. The rationale for this hypothesis is that even mild elevations in phenylalanine (Phe) can lead to lower central levels of biogenic amines, including dopamine (DA). We hypothesize that this mild DA depletion causes subtle prefrontal dysfunction, which in turn affects executive functions such as set maintenance, planning, and organized search. 11 preschool early-treated PKU children (M age = 4.64) and a sample of age- and IQ-matched unaffected peers (n = 11) were evaluated on a battery of executive function (EF) measures. In addition, a "non-executive function" task, recognition memory, was administered to all subjects. Group comparisons demonstrated that PKU children were significantly impaired on an executive function composite score; there were no group differences, however, in recognition memory. These results supported the hypothesized specific deficit in executive function. Furthermore, within the PKU group the executive function composite score was significantly negatively correlated with concurrent phenylalanine levels, even after controlling for the correlation between IQ and executive function skills. This second finding provides support for the proposed biochemical mechanism underlying the specific cognitive deficits.     

Concurrent and Subsequent Associations Between Daily Digital Technology Use and High‐Risk Adolescents’ Mental Health Symptoms

Adolescents are spending an unprecedented amount of time using digital technologies (especially mobile technologies), and there are concerns that adolescents’ constant connectivity is associated with poor mental health, particularly among at‐risk adolescents. Participants included 151 adolescents at risk for mental health problems (M_age = 13.1) who completed a baseline assessment, 30‐day ecological momentary assessment, and 18 month follow‐up assessment. Results from multilevel regression models showed that daily reports of both time spent using digital technologies and the number of text messages sent were associated with increased same‐day attention deficit hyperactivity disorder (ADHD) and conduct disorder (CD) symptoms. Adolescents’ reported digital technology usage and text messaging across the ecological momentary assessment (EMA) period was also associated with poorer self‐regulation and increases in conduct problem symptoms between the baseline and follow‐up assessments.     

Noncontingent and contingent no-choice intervals and concurrent performance

Pigeons responded to changeover-key concurrent variable-interval variable-interval reinforcement schedules while there were intervals during which the changeover key was inoperative (no-choice intervals). In Experiment 1, a multiple schedule on the changeover key signaled choice and no-choice intervals. All subjects showed near-perfect discrimination during initial discrimination training and rapid reacquisition of discrimination following contingency reversals. In Experiment 2, the onset of no-choice intervals was unsignaled and contingent on interchangeover time. The temporal distribution of changeover-key responses conformed to the temporal distribution of choice intervals. The results of both experiments suggest that changeover responding is modifiable as a function of its immediate consequences. The results of Experiment 2, in particular, suggest that time or some correlate of time since the last changeover response can determine subsequent changeover behavior.