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181.
ADVERTISING AGE YEARBOOK 1983 (Chicago: Crain Books, 1983---$34.95) WRITING FOR THE MEDIA: PUBLIC RELATIONS AND THE PRESS by Sandra Pesmen (Chicago: Crain Books, 1983---$12.95, paper) MEDIA PLANNING WORKBOOK by Jack Z. Sissors and William B. Goodrich (Chicago: Crain Books, 1983---$12.95, paper) 相似文献
182.
A Theory of Media Power and a Theory of Media Use: Different Stories,Questions, and Ways of Thinking
Sandra J. Ball-Rokeach 《Mass Communication and Society》2013,16(1-2):5-40
In this article, I compare the assumptions, concepts, and propositions of media system dependency (MSD) theory and uses and gratifications (U&G) theory at the microlevel of analysis. The epistemological origins of these theories are situated within the differing social and personal contexts that affected their development. Those MSD assumptions that serve as background to this comparison are specified, and major hypotheses concerning the social ecology of microeffects processes are discussed, particularly as they pertain to public opinion concerns. Following this elaboration of MSD theory, basic differences between MSD and U&G conceptions of the audience, interpersonal networks, the media system, and the nature of media power are addressed. I conclude with a brief comment on the implications of the Internet for theorizing micro media effects. 相似文献
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Kristin E. Martin Judith Dzierba Lynnette Fields Sandra K. Roe 《Cataloging & classification quarterly》2013,51(5):361-386
In 2009, the Consortium of Academic and Research Libraries in Illinois (CARLI) charged a task force to update and revise recommendations that address cataloging practice and catalog access to electronic resources for libraries participating in the I-Share union catalog. This article presents the results of a survey and recommendations developed by the 2009 Task Force that cover all types of e-resources. Issues covered include: single or separate records for electronic and print versions of a title; the use of aggregator-neutral and provider neutral records; the construction and placement of the Uniform Resource Locator (URL) and notes; and the use of vendor records. 相似文献
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Samantha G. Levinson Keith Caldwell Helen E. Petracchi Sandra Wexler Rafael Engel 《Journal of Teaching in Social Work》2013,33(2):160-175
Community assessment is a strategy commonly taught to social work students to identify a community’s strengths and challenges. This article describes the value of using video documentary as part of a community assessment assignment. We identify the advantages of using video documentary in the assessment process and the reporting of findings. We discuss the preproduction, production, and postproduction steps necessary to produce a video documentary and illustrate how such assignments can be incorporated into a social work course. We conclude by identifying the educational benefits accrued to students. 相似文献
188.
Kristin L. Sayeski Michael J. Kennedy Sandra de Irala Elias Clinton Melissa Hamel 《Exceptionality》2013,21(4):237-257
Researchers have found that teacher preparation programs are not universally preparing teacher candidates in concepts associated with the alphabetic principle. Yet, the majority of students with reading disabilities or who struggle with beginning reading have difficulty with phonology and concepts associated with the alphabetic principle. The purpose of this study was to examine the efficacy of a series of multimedia modules on participants' (N = 76) knowledge and skills related to early reading instruction. The multimedia modules covered basic literacy concepts primarily related to phonology and phonics. Results from the experimental, control-group design indicated that the modules were successful in teaching foundational literacy constructs to participants. Thus, multimedia modules may be a promising avenue for providing instruction for teacher candidates. Additional research, however, is needed to ensure mastery of knowledge and to evaluate how principles of effective instruction can guide multimedia module use by teacher educators. 相似文献
189.
Catherine R. Conwell Sandra Griffin Bob Algozzine 《International Journal of Science Education》2013,35(1):107-113
Co‐operative learning means shared leadership where there is not just one leader in a group but where each member of the group is a leader. A leader demonstrates academic as well as collaborative skills in helping the group achieve a goal. Some academic skills are verbal interactions such as initiating ideas, responding by summarizing or suggesting procedures. Collaborative skills that build and maintain a good working relationship within the group include verbal interactions of praising group members and inviting others to get involved. The purpose of this study was to examine the verbal interactions and non‐verbal behaviours within unstructured learning groups. The verbal interactions were classified as positive if they aided the group to accomplish its goal and negative if they inhibited the group accomplishing its goal. Twenty‐eight students from seven intermediate‐grade level classrooms, grouped heterogeneously for sex and race and homogeneously for their ability in science, were selected for observation as they were doing a science activity. In general students’ verbal interactions were positive (i.e., there were more than four times more positive interactions than negative interactions). Further, in reviewing the positive interactions, students presented ideas more than four times as much as any of the other types of interactions. Females encouraged other members to participate in the activity significantly more than the males did. There was a trend in the number of times the equipment (clay) was handled; the males handled it more than the females as a function of race. Qualitative analyses revealed consistent patterns of interactions within groups of black and white males and females. 相似文献
190.
Sandra I. van Aalderen-Smeets Juliette H. Walma van der Molen Erna G. W. C. M. van Hest Cindy Poortman 《International Journal of Science Education》2013,35(2):238-256
ABSTRACTThis study used an experimental, pretest-posttest control group design to investigate whether participation in a large-scale inquiry project would improve primary teachers’ attitudes towards teaching science and towards conducting inquiry. The inquiry project positively affected several elements of teachers’ attitudes. Teachers felt less anxious about teaching science and felt less dependent on contextual factors compared to the control group. With regard to attitude towards conducting inquiry, teachers felt less anxious and more able to conduct an inquiry project. There were no effects on other attitude components, such as self-efficacy beliefs or relevance beliefs, or on self-reported science teaching behaviour. These results indicate that practitioner research may have a partially positive effect on teachers’ attitudes, but that it may not be sufficient to fully change primary teachers’ attitudes and their actual science teaching behaviour. In comparison, a previous study showed that attitude-focused professional development in science education has a more profound impact on primary teachers’ attitudes and science teaching behaviour. In our view, future interventions aiming to stimulate science teaching should combine both approaches, an explicit focus on attitude change together with familiarisation with inquiry, in order to improve primary teachers’ attitudes and classroom practices. 相似文献