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81.
Margret Beditz 《Publishing Research Quarterly》2018,34(2):157-169
There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques. 相似文献
82.
Mohd Roslan Mohd Nor Ummu Zainab Al-Abidah Binti Zainal Abidin Nusaibah Binti Nasaruddin 《Publishing Research Quarterly》2018,34(4):540-553
The purpose of this study is to investigate the elements of Islamic children’s books that are written in English by focusing on books that are available in the Malaysian market and published in Malaysia. This study applies the content analysis method, by examining the selected books of their subject matter as well as the language. The results of the study reveal that Islamic books written for children in English are distinctive in terms of the content and language features. 相似文献
83.
The library literature evaluating the efficacy of online tutorial methods and delivery tools is a valuable resource for librarians looking for information to inform their choices for developing asynchronous online instruction. This literature, however, examines a wide variety of delivery tools, methods, and student populations. As a result, it is difficult to draw definitive conclusions about any one tutorial tool or method. This article compares selected research and concludes that the consensus in the literature suggests that applying adult learning principles to library tutorials has a larger impact on effective online instruction than the individual tool. 相似文献
84.
Elodie A. Roy 《Media History》2018,24(1):26-45
Drawing from visual, material and written archival sources, this article critically explores some of the functions, uses and perceived values of recorded sound during the First World War and in its aftermath. An instrument of communication as well as commemoration, the gramophone helped bridge geographical (and, in some cases, cultural) distances between the home front and the rear, providing civilians with the fleeting illusion of presence, proximity, or even sentimental communion with the front. The article analyses (a) the affective and connective, but also propagandist, values of commercial wartime recordings as they circulated between the home and the front, (b) the popular notion of gramophones as regulatory instruments of civilisation, (c) the commemorative exploitations of recorded sound in the interwar period. The article focuses on the British experience, contrasting it with examples drawn from French and German experiences. 相似文献
85.
The need to cluster small text corpora composed of a few hundreds of short texts rises in various applications; e.g., clustering top-retrieved documents based on their snippets. This clustering task is challenging due to the vocabulary mismatch between short texts and the insufficient corpus-based statistics (e.g., term co-occurrence statistics) due to the corpus size. We address this clustering challenge using a framework that utilizes a set of external knowledge resources that provide information about term relations. Specifically, we use information induced from the resources to estimate similarity between terms and produce term clusters. We also utilize the resources to expand the vocabulary used in the given corpus and thus enhance term clustering. We then project the texts in the corpus onto the term clusters to cluster the texts. We evaluate various instantiations of the proposed framework by varying the term clustering method used, the approach of projecting the texts onto the term clusters, and the way of applying external knowledge resources. Extensive empirical evaluation demonstrates the merits of our approach with respect to applying clustering algorithms directly on the text corpus, and using state-of-the-art co-clustering and topic modeling methods. 相似文献
86.
Nampombe Saurombe 《Archival Science》2018,18(2):119-141
South African higher education curricula are largely Eurocentric, to such an extent that indigenous knowledge is marginalised (Horsthemke in Transform High Educ 2(1)–9, 2017). Consequently, the decolonisation of university curricula has become a necessity. The nationwide ‘FeesMustFall’ student protests in 2015 and 2016 have underlined the need to address this matter urgently. Free quality education and the decolonisation of university curricula were among some of the students’ demands (Le Grange in SAJHE 30(2):1–12, 2016). Fundamentally, decolonising curricula involve a serious investigation of history and the strategising of future actions (Ngulube in Historia 47(2):563–582, 2002). Little is known about the potential role of archives in the process of decolonising higher education curricula in South Africa. Perhaps this can be attributed to a lack of awareness about archives and their significance in South Africa (Sulej in ESARBICA J 33:13–35, 2014). This paper explores the role of archives in the decolonisation of higher education curricula in South Africa. It appears that sub-Saharan scholars rarely consult archives (Onyancha et al. in ESARBICA J 32:67–77, 2013). Therefore, public programming is investigated as a means to get more members of the academic community to use archives as centres of critical inquiry. The relevant literature was consulted and discussed. Unique outreach or public programming initiatives will help the academic community to better understand the significance of archives in the decolonisation process. 相似文献
87.
Against the backdrop of Spain’s Transparency Act, this article discusses the presence or otherwise of a series of document types, proposed as management-related transparency indicators, on 61 (8 national and 53 provincial) historic archive websites. Although examples of good practice were identified, the information provided was found to be scant, in particular as regards lines of action, organisational objectives and yearly reports. The information most commonly provided on the websites included the collection classification chart, service use regulations and citizen charters. The inference drawn was that archives, so intently focused on their role in the application of the Act by the organisations they serve, neglect their own administrative obligations in respect of its provisions. The recommendation is that as government-funded and subsidised public service institutions, historic archives should exercise transparency by furnishing the information stipulated in the Act on their websites. 相似文献
88.
Sumayya Ahmed 《Archival Science》2018,18(3):225-240
The turn to oral history in Qatar and the Arabian (also known as Persian) Gulf is not a rejection of traditional archival authority as has been the case in other parts of the world. In the Gulf, oral history has been embraced out of a desire to fill the silences of the largely unwritten record attributable to previous low levels of literacy and strong oral traditions in the region. Today, oral history is seen as the best method to capture details about traditional ways of life during the pre-oil era. After discussing archival concerns about the evidentiary nature of oral histories, this paper explores how it has come to be a crucial documentation tool in the Gulf, adapted to the specific nation building and cultural heritage priorities of the region. 相似文献
89.
Daniel Maier A. Waldherr P. Miltner G. Wiedemann A. Niekler A. Keinert 《Communication methods and measures》2018,12(2-3):93-118
ABSTRACTLatent Dirichlet allocation (LDA) topic models are increasingly being used in communication research. Yet, questions regarding reliability and validity of the approach have received little attention thus far. In applying LDA to textual data, researchers need to tackle at least four major challenges that affect these criteria: (a) appropriate pre-processing of the text collection; (b) adequate selection of model parameters, including the number of topics to be generated; (c) evaluation of the model’s reliability; and (d) the process of validly interpreting the resulting topics. We review the research literature dealing with these questions and propose a methodology that approaches these challenges. Our overall goal is to make LDA topic modeling more accessible to communication researchers and to ensure compliance with disciplinary standards. Consequently, we develop a brief hands-on user guide for applying LDA topic modeling. We demonstrate the value of our approach with empirical data from an ongoing research project. 相似文献
90.