议程设置理论与后大众媒体时代的民意研究

关于媒体与民意的理论大部分提出于 1 93 0到 1 980年之间 ,这是一个仅仅拥有传统信息选择方式的时代。麦库姆斯和肖 (1 972 )最初提出议程设置理论时 ,用北卡罗莱纳州的教堂山 (ChapelHill)社区作为研究对象 ,而现在那里的媒介使用情况也已经发生了巨变。当我们迎来议程设置理论提出 3 0周年的时候 ,教堂山的受众现在面临的信息选择令人惊叹。在 2 0世纪 90年代 ,肖提出 ,美国的大众媒介已经经历了“兴和衰”(riseandfall)。肖认为 ,大众媒体时代结束于 2 0世纪 80年代。议程设置研究是否能像之前的 3 0年那样 ,继续开展下去 ?当受众使用着上百个信息来源时 ,议程设置和民意研究会产生何种变化 ?这是本文将要回答的问题     

Optimizing segmental movement in the jumping header in soccer

This study looks at segmental movements in the jumping header from an optimization viewpoint. Investigations on the header so far have focused on head restriction in the movement but have not clarified how and to what extent body segments influence the performance of the skill. In the present study a biomechanical model was used to analyze the jumping header in simulated competition to give a clear picture of an optimized header. Skilled soccer players headed balls at speeds of 13 m x s(-1) the results indicated that the head moves as a free non-restricted segment in the jumping header and should be allowed to do so, even though much soccer literature says otherwise to prevent injuries. The arm movement showed individual characteristics and gave no general advantages in optimizing ball speed after impact in the header The movement of the legs was, on the other hand, the single most important factor in the skill. Therefore, coaches and players shouldfocus on developing muscle strength in the stomach, back and pelvis and should put no restrictions on head and arm movement to optimize the jumping header.     

图书馆与课堂优势互补——高等教育的理想模式

简要分析了“环境教育”的特征以及图书馆教育功能优势,提出了优化图书馆“环境教育功能”的途径。指出,理想的高等教育模式应当是课堂与图书馆优势互补,课堂教学负责讲授基础知识和基本方法,图书馆教育负责充实完善知识结构和培养“狭义学习能力”与“广义学习能力”。     

ONIX: Is there a return on investment for all publishers?

Summary What will be the future of ONIX? Some argue that wider industry acceptance will lead to increased efficiencies in the transfer of book data, which will ultimately benefit book sales. ONIX still has to overcome many challenges: its implementation cost is high, whole-salers and aggregators are still using different spreadsheets and information sources. Furthermore, MS Excel as an alternative solution is widely available and accepted by the industry. Small publishers need more education and a straightforward demonstration of ONIX’s return on investment. An outreaching of the helping hand of professional organizations is strongly suggested to foster the adoption process among small players. It is the role of the AAP and BISG to get their memberships to think about what is good for all members as a whole throughout the industry. As an organization BISG can recommend, educate, and promote the standard. It cannot, however, bring pressure or demand organizations use it. Publishers, retailers, and wholesalers make those decisions for themselves and quite apparently the majority do not yet see the rewards. Market players need to determine the cost versus benefit and as long as distributors and retailers agree on receiving other formats, ONIX will never take a strong hold in the marketplace. After all, publishers should compete against each other with good books and not with multiple computer codes.