Community Engagement at an Emerging Academic Medical Library: A Three-Pronged Outreach Model

The Oakland University William Beaumont School of Medicine’s (OUWB) service-oriented mission and vision is reflected in all aspects of the school including its culture, curriculum, research, community engagement, and the OUWB Medical Library. Though starting informally, the OUWB Medical Library’s outreach program has matured and now sustains a wide array of activities each year. This outreach program has blossomed into a three-pronged model that is inclusive of activities and endeavors engaging the institution and local community: integrate, partner, and create. Among its successes and challenges, the library’s ongoing outreach efforts have showcased the value of libraries in promoting community health and meaningfully contributing to the institutional mission.     

Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages

This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor.     

The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages

The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages. Results showed no significant differences in cognitive processing according to metaphor or format, but there were differences in attitudes and behavioral intentions according to metaphor and format, with literal and verbal messages performing best. Potential explanations for findings and implications for future research and health message design are discussed.     

An ELITE service model: Creating and implementing a peer-to-peer library tech support team

Academic libraries are providing technical support and assistance to their patrons using models such as the information commons, learning commons, and designated service points. Applying a constructivist, experiential approach, one small liberal arts college created a team of students to provide peer-to-peer tech support in response to an influx of new technology resources and equipment available for checkout. This team has provided much-needed services to the campus and an important professional development opportunity for its members. This experience offers a useful example for implementing in-house technical support in libraries at similar institutions.     

Patent citation spectroscopy (PCS): Online retrieval of landmark patents based on an algorithmic approach

One essential component in the construction of patent landscapes in biomedical research and development (R&D) is identifying the most seminal patents. Hitherto, the identification of seminal patents required subject matter experts within biomedical areas. In this article, we report an analytical method and tool, Patent Citation Spectroscopy (PCS), for the online identification of landmark patents in user-specified areas of biomedical innovation. Using USPTO data, PCS mines the cited references within large sets of patents at the internet and provides an estimate of the historically most impactful prior work. We show the efficacy of PCS in three case studies of biomedical innovation with clinical relevance: (1) RNA interference (RNAi), (2) cholesterol and (3) cloning. PCS mined and analyzed cited references related to patents on RNA interference and correctly identified the foundational patent of this technology, as independently reported by subject matter experts on RNAi intellectual property. Secondly, we apply PCS to a broad set of patents dealing with cholesterol – a case study chosen to reflect a more general, as opposed to expert, patent search query. PCS mined through cited references and identified the seminal patent as that for Lipitor, the groundbreaking medication for treating high cholesterol as well as the pair of patents underlying Repatha. The final case study, cloning, highlights some of the advantages conferred by the PCS methodology in identifying seminal patents. These cases suggest that PCS provides a useful method for identifying seminal patents in areas of biomedical innovation and therapeutics. The interactive tool is free-to-use at: http://www.leydesdorff.net/comins/pcs/index.html.     

Development of oral reading fluency in children with speech or language impairments: a growth curve analysis

This longitudinal study used piece-wise growth curve analyses to examine growth patterns in oral reading fluency for 1,991 students with speech impairments (SI) or language impairments (LI) from first through third grade. The main finding of this study was that a diagnosis of SI or LI can have a detrimental and persistent effect on early reading skills. Results indicated differences between subgroups in growth trajectories that were evident in first grade. A large proportion of students with SI or LI did not meet grade-level reading fluency benchmarks. Overall students with SI showed better performance than students with LI. Reading fluency performance was negatively related to the persistence of the SI or LI; the lowest performing students were those originally identified with SI or LI whose diagnosis changed to a learning disability. The results underscore the need to identify, monitor, and address reading fluency difficulties early among students with SI or LI.     

Book reviews

SPEAKING CHICANA: VOICE, POWER, AND IDENTITY. Edited by D. Letticia Galindo & Maria Dolores Gonzales. Tucson: University of Arizona Press, 1999; pp. viii + 226. $45.00 cloth; $19.95 paper.

CULTURAL BOUNDARIES OF SCIENCE: CREDIBILITY ON THE LINE. By Thomas Gieryn. Chicago: University Press, 1999; xiv + 398. $58.00 cloth; $16.80 paper.

ILLNESS AND CULTURE IN THE POSTMODERN AGE. By David B. Morris. Berkeley CA: University of California Press, 1998. $19.25 cloth.

DANCING IN CHAINS: NARRATIVE AND MEMORY IN POLITICAL THEORY. By Joshua F. Dienstag, Stanford, CA: Stanford University Press, 1997; pp. 1–268. $45.00; $16.95 paper.

CIVIC WARS: DEMOCRACY AND PUBLIC LIFE IN THE AMERICAN CITY DURING THE NINETEENTH CENTURY. By Mary Ryan. Berkeley: University of California Press, 1997. 376 pp. $40.00 cloth; $14.36 paper.

TELLING THE SUCCESS STORY: ACCLAIMING AND DISCLAIMING DISCOURSE. By P.J. Benoit. Albany, NY: SUNY Press, 1997. $39.50 cloth; $12.95 paper.

BLOOD SACRIFICE AND THE NATION: TOTEM RITUALS AND THE AMERICAN FLAG. Carolyn Marvin and David W. Ingle. Cambridge, UK: Cambridge University Press, 1999; pp. 398. £50.00 hardback; £18.95.     

Using Theory To Tell It Like It Is

In this article a graduate level diversity course, “Diversity & Equity in Higher Education” that is based on Johnson’s (2005) Privilege, Power, and Difference, and Critical Race Theory (CRT) (Tate in Rev Res Educ 22:195–247, 1997) is described. Johnson’s concepts, such as paths of least resistance, are explained, as well as CRT, and forms of multiculturalism. The course format, the instructor’s philosophy toward this course, and course assignments are shared. Using the CRT analysis tool developed by former students of this course, an example from a student’s paper is provided as an example of how to use the tool, and how theory is used to help students “see” injustice and oppression. Challenges, such as tackling a complex topic in one semester, are discussed and recommendations are made, such extending the course for two semesters.