Applied communication research: Unbounded and for good reason

This study explores how audiences seek information from social and traditional media, and what factors affect media use during crises. Using the social-mediated crisis communication (SMCC) model, an examination of crisis information and sources reveals that audiences use social media during crises for insider information and checking in with family/friends and use traditional media for educational purposes. Convenience, involvement, and personal recommendations encourage social and traditional media use; information overload discourages use of both. Humor and attitudes about the purpose of social media discourage use of social media, while credibility encourages traditional media use. Practically, findings stressed the importance of third-party influence in crisis communication and the need for using both traditional and social media in crisis response.     

Electronic Reserve on a Regional Campus: The Evolution of the Service

Since the introduction of university regional campuses in Ohio, providing library services has been challenging. Because of new technologies, restricted budgets, and fewer staff, even recently implemented methods and procedures must be reexamined and revised. This article provides an overview of one regional campus library's evolving relationship with the main campus during the implementation and evolution of an electronic reserve system. The history and current use of a course management system is discussed along with the challenges faced by staff in the evolution of reserve services.     

Broadcasting and Cable

Sydney W. Head's Broadcasts in America: A Survey of Television and Radio (Boston: Houghton-Mifflin, 1976--- price not given but about $16.00)

Barcus, two studies of children's television program content

Stuart Hood's The Professions: Radio and Television (North Pomfret, Vt.: David and Charles, 1975---$9.95)

Televisions (Washington Community Video Center, P.O. Box 21068, Washington D.C. 20009---bimonthly/510 for individuals, $15 for institutions)

Cable Television: Promise versus Regulatory Performance (Washington: House Committee on Interstate and Foreign Commerce, Submommittee on Communications, Committee Print, January 1976---free on request to the Committee Clerk)

“Developing Legal Issues in Cable Communications,” The Catholic University of America Law Review 24:675-898 (Summer 1975)     

Communication skills, educational achievement and biographic characteristics of children with moderate learning difficulties

This paper examines aspects of intellectual, linguistic and academic abilities of 71 children with moderate learning difficulties. A profile of these abilities is presented and analysed. The profile provides a rationale for mounting a long-term intervention study designed to develop these children’s communication abilities. It also provides us with a baseline model against which the effects of the intervention can be assessed. In addition, the profile explores the relationships between several aspects of academic achievement and biographical factors such as age, gender, season of birth and IQ. Statistical analysis reveals significant relationships between several of the variables investigated. The implications of this analysis for educational practice are considered.