Nostalgic Emotional Appeals for Smoking Prevention

Nostalgia-evoking messages are used to promote consumer products, but their use for encouraging healthy behaviors is not well understood. This study examines the use of nostalgia as an emotional appeal to influence attitudes and reduce smoking behavior. The study hypothesized that exposure to a nostalgic public service announcement (PSA) will result in (a) more negative attitude toward smoking; and (b) increased intention to limit smoking, relative to a control. Participants exposed to the nostalgia-evoking PSA expressed more negative attitudes toward smoking and stronger intentions to limit smoking than did participants exposed to nonnostalgic messages. The findings suggest nostalgic appeals as a promising strategy for smoking prevention messages.     

What do they like? Communication preferences and patterns of older adults in the United States: The role of technology

ABSTRACT

With the development of information and communication technologies (ICTs), there are increasingly more Internet-based communication methods available for older adults besides traditional methods (e.g., in-person or landline phone). However, older adults’ preferred communication methods remain under-investigated. The purpose of this study is to explore the communication preferences and patterns of older adults in the United States, with emphasis on technologically-mediated environments. In this study, 17 semistructured interviews were conducted with participants from a midwestern state in the United States. The goal was to examine older adults’ communication patterns and preferences with family members and friends, as well as their views about the impacts of modern technology on communication. Three themes (communication preferences and reasons, communication barriers, and the impacts of technology) were generated from the interviews. The findings showed that although face-to-face communication is the most preferred method, telephone communication is the most commonly adopted method. Interviewees also shared different opinions regarding Internet-based communication. The current study illustrated the importance of understanding the preferences and patterns of older adults’ communication needs and desires.     

Assessing Community College Student Learning Outcomes: Where are We? What's Next?

The Community College Leadership Consortium is building the Bellwether Coalition for Instructional Leadership toward the development of a voluntary system of accountability for community colleges. In response to the Spellings Commission's national call for accountability in higher education, the consortium and its partners convened an Independent Policy Forum at the 2008 Community College Futures Assembly in Orlando, Florida. The Independent Policy Forum began to develop a set of recommendations to be communicated to the American Association of Community Colleges (AACC) during its 2009 annual meeting. Recommendations put forth by the forum will contain the founding principles for the nascent voluntary system of accountability for community colleges.     

Antibacterial and anti-biofilm activity of the lipid extract from <Emphasis Type="Italic">Mantidis ootheca</Emphasis> on <Emphasis Type="Italic">Pseudomonas aeruginosa</Emphasis>

The aim of this study is to assess the antibacterial and anti-biofilm properties of the lipid extract from Mantidis ootheca against the gentamycin resistant Pseudomonas aeruginosa. The chemical composition of the lipid extract and its relative proportion were determined using the technique of gas chromatography coupled with mass spectrometry (GC-MS). Antibacterial susceptibility tests were performed using a disc diffusion assay and the minimum inhibition concentration (MIC) was determined by way of the agar dilution method. The anti-biofilm test was carried out with crystal violet staining and scanning electron microscopy (SEM). There were 16 compounds detected, and the most abundant components were sesquiterpenoids, monoterpenes, and trace aromatic compounds. The MIC for P. aeruginosa was 4 mg/ml and the eradication effect on preformed biofilms was established and compared with a ciprofloxacin control. The results of our study indicated that a lipid extract from M. ootheca could be used as a topical and antibacterial agent with anti-biofilm activity in the future.     

The analytic hierarchy process of the decision-making factors of African students in obtaining higher education in the United Arab Emirates

The mobility of African students beyond national territories has become common worldwide. However, the underlying reasons motivating students to leave their countries of origin in pursuit of higher education in other developing nations and why these factors are important have not been fully explored. This study attempts to explore why and how African students travel to the United Arab Emirates for higher education. A push-pull factor theory of the international student’s choice of destination is developed to identify factors influencing the choices made by these students. The analytic hierarchy process is used to examine the relative importance of these factors. The findings of this quantitative study indicate that learning environment and geographic proximity are the two most important factors for African students, while other factors have a moderate impact. The findings contribute to a deeper and more comprehensive understanding of the needs and choices of existing and potential students from this continent, with a view to applying a segmentation approach to attract these students.     

Golden ratio

Our attraction to another body increases if the body is symmetrical and in proportion. If a face or a structure is in proportion, we are more likely to notice it and find it beautiful. The universal ratio of beauty is the ‘Golden Ratio’, found in many structures. This ratio comes from Fibonacci numbers. In this article, we explore this concept along with its applications.     

Scandix pecten-veneris L.的植物素、生物学潜力及酶抑制活性研究（英文）

目的:本研究旨在测定Scandix pecten-veneris L.的植物素和评价其生物学潜力。方法:测定S.pecten-veneris提取物中植物素的含量,包括生物碱、黄酮、多酚和单宁。使用2,2-二苯基-1-苦肼基(DPPH)测定抗氧化活性;同时通过铁还原/抗氧化能力(FRAP)测定还原能力;使用琼脂扩散测定法评价对七种细菌和四种真菌菌株的抗微生物活性。同时,对脲酶、磷酸二酯酶-Ⅰ和过氧化氢酶-Ⅱ进行酶抑制研究。结论:沙门氏菌显示出适度的抗自由基活性;羟基自由基的潜能降至初始值的20%左右。S.pectenveneris多种提取物的抗氧化活性与总酚含量呈线性相关。S.pecten-veneris叶对金黄色葡萄球菌表现出最高的抑制活性;对白色念珠菌表现出到最高的抗真菌活性。植物提取物对脲酶的活性最有效;对磷酸二酯酶-Ⅰ和碳酸酐酶-Ⅱ显示出中等活性。结果表明,S.pecten-veneris具有良好的药用潜力,可用于治疗一些特定的疾病。     

Evaluating student satisfaction of quality at international branch campuses

The aim of this research is to present the determinants of students’ perceptions of quality and experience of study at international branch campuses in Malaysia, a country that is set to become an academic hub in Asia. This study used a multi-method approach for data collection. The respondents comprised 245 students (both undergraduate and postgraduate) from six renowned international branch campuses operating in the country – three from Australia, two from the UK and one from India. In addition, a total of 21 face-to-face interviews were conducted after the survey. The results revealed that across the seven dimensions examined concerning education and non-education qualities – university reputation/image, programme quality, lecturers and teaching quality, student learning environment, effective use of technology, counselling and academic advising support, and social life (direct/indirect) facilities – the students were largely satisfied. The paper adds to the existing body of research on higher education service quality, particularly on students’ perceptions and expectations of international branch campuses.     

Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility

The television medium has occupied a dominant place in Bangladesh. With the unprecedented expansion of the television industry, questions are being raised about a palpable rise in market-oriented journalism (MOJ) in the country. This article examines the theoretical and empirical relationship between MOJ and credibility of TV news. Three surrogate factors of MOJ including independence, social role, and objectivity, along with TV news credibility are analyzed for insights. The findings suggest that there is a complex relationship between the two constructs. To improve the perception of credibility of TV news, our findings suggest an important role of public journalism as an alternative to MOJ.