Perceptions and practices of media engagement: A global perspective

This study investigates the concept and practice of engagement via media platforms from the perspectives of brands, audience, and media. Under the premise that engagement is a multi-dimensional construct that presents a more complex, qualitative nature different from the traditional, exposure-based quantitative metrics frequently adopted for linear media, this study explores how diverse market sectors and key constituents perceive and apply engagement. In-depth interviews were conducted with 74 subjects from various sectors across 8 countries and textually analyzed using a qualitative data analysis software. Utilizing thematic analysis, the qualitative research addressed the definition, relevancy, and application of audience engagement via media platforms, especially for video content. It was found that promoting engagement is a critical strategy to combat the increasing demand for audience attention. It encompasses all three cognitive–affective–behavioral aspects, but is valued and practiced on a behavioral level most often. Engagement is a thread that links campaign phases together but it is realistically addressed only after more readily available metrics. There are significant challenges in integrating digital and linear media platforms from the perspective of engagement as individual platforms have their own unique characteristics and impacts. In practice, it is also difficult to measure media engagement with metrics that are conceptually meaningful and methodologically accessible.     

Mindfulness and situational interest

In an attempt to exploit the concept of mindfulness for educational contexts, we investigated the role of dispositional mindfulness as an internal resource for the development of situational interest. Using an online questionnaire, we assessed participants’ (N?=?161, mean age?=?30.4 years, 74% female, 66% university students) mindfulness, presented them with a text on bionics, and asked them to indicate their situational interest regarding the material (t1). One week later, they indicated their maintained situational interest (t2). Findings reveal a positive relationship between mindfulness and situational interest at t1, especially with regard to participants’ ability to be momentarily ‘present’ and affective aspects of situational interest. Furthermore, we found an indirect effect of mindfulness on maintained situational interest at t2 via participants’ interest at t1. These findings were independent from participants’ initial interest and knowledge. Contrary to our expectation, we did not find a moderation effect for mindfulness on the relation between situational interest at t1 and t2. We discuss these findings in terms of implications for formal learning contexts.     

Understanding Organisational Features of Texts: A Realistic Expectation at Key Stage Two?

This article explores the expectations of the National Literacy Framework (NLSF) and highlights some problem areas in the context of the National Curriculum (NC) for English. One such area relates to the assessment criteria which were selected from the framework to address children’s understanding of organisational features of texts in reading and writing. The aim of the CamPAS English Project (Cambridge Primary Assessment Scheme) was to develop materials to support teacher assessment at key stage 2, focusing on the text level strand of the National Literacy Framework. Assessment units were developed which were linked to criteria selected from the framework. The materials were trialled with key stage 2 children and the data analysis provided evidence about the factors which affected their performance in reading and writing in the context of the NLSF text level criteria. Analyses of pupil performance and the documentation of the NC and the NLSF suggested that there were problems in this curriculum area.     

What do children think as they plan their writing?

This study followed from a previous investigation into the impact of guidance given in writing tasks when six hundred eleven year olds completed writing tasks with varying content and structural support. The aim was to find if the support facilitated better writing and if the nature of the support had differing effects. The findings suggested that the support provided in the stimuli did not significantly affect performance. A qualitative study investigated the reasons why the support did not have a significant effect and explored the factors which affected children as they faced a writing task. ‘Think aloud’ strategies were used to encourage them to verbalise their thoughts as they planned a piece of writing from a given stimulus. The children were then interviewed according to a semi‐structured interview schedule and their planning sheets were also considered.     

The development of personal,intercultural and professional competence in international field experience in initial teacher education

This paper reports a qualitative case study of four preservice student teachers’ professional learning experiences in an international field experience programme situated in the language and cultural immersion component of a PGDE(Primary) Programme in Hong Kong. Two of the student teachers undertook the international field experience in Australia and Canada. The other two had their “non-local” field experience in mainland China1. The findings reveal student teachers' development in personal and intercultural competence in cross-cultural experiences. Their professional learning experiences in the action context, socio-professional context, and supervisory context of the cross-cultural school settings, and their reflection upon these experiences constituted the development of their professional competence. Suggestions for improvement of the international field experience programme and implications for future research are discussed.     

Relationship of children's conceptual tempo to problem solving and creativity

The present study examines the role of conceptual tempo in creativity and problem solving. It was hypothesized that reflective children would do well on tasks involving an evaluation component, while impulsive children would do well on typical creativity tasks. Measures of creativity, assessing fluency, flexibility, and originality, as well as measures of problem solving, stressing an evaluation component, were administered to 101 white suburban fifth-grade children. Using MFF scores, four groups were identified: reflectives, impulsives, fast-accurates, and slow-inaccurates. Results indicated no significant differences among the conceptual tempo groups on any of the creativity or problem-solving tasks. It is suggested that conceptual tempo may be less effective in predicting differences in some aspects of cognitive functioning at this age. Examination of this hypothesis with younger children is recommended.