The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises

In this article, we build on Stigler and Becker’s (1977) “consumption capital theory” and propose a novel conceptualization of film quality for the analysis of motion picture franchises. Generally, this theory predicts that the utility consumers derive from a particular good or service increases with prior consumption. We test our theoretical conjectures by drawing on the population of sequels that were running in the US between 1992 and 2011. The empirical results point to the explanatory power of the proposed framework. Film executives may use our findings to improve the profitability of their sequel productions. From a theoretical point of view, consumption capital theory allows for a more refined analysis of sequel performance along different dimensions. Moreover, it may provide a fruitful basis for the analysis of other serial media content, including books, TV, music, and games.     

Technical Skills Required: How Technological Efficacy Influences Online Political Behavior

Rapid advances in technology have provided the potential to connect citizens to their surroundings in unprecedented ways. While many scholars examine different types of efficacy as a predictor of behavior (e.g., internal, external, and political), it is essential to examine how confident citizens feel in their ability to use the technology before understanding how they will use it politically. Research shows that perceived competence increases motivation, which is correlated with behavior. This study examined how traditional measures of efficacy and a new measure affect online political behaviors, concluding that technological efficacy is a reliable construct predicting online news use and expression.     

Integrating Art Education Models: Contemporary Controversies in Spain

In this article, a basic controversy for art education in Spain is analysed, and its antecedents in thought and social and artistic practices are reviewed. The controversy refers to the question whether school art education should be oriented towards the fine arts or towards the manual arts. Consequently, which should be the cultural model of reference in contemporary art education? These two controversies are considered as two dimensions whose poles have, to a certain extent, the capacity to articulate various educational trends. The values associated with each pole of each dimension are discussed: for the first dimension, creativity, originality, self‐efficacy and the value of accomplished work; for the second, increase of cultural capital and intercultural solidarity. Finally, the possibility is considered of elaborating educational models that would integrate the various mentioned educative values. The question is raised of the compatibility of these educational values, and it is pointed out that art education has the capacity to generate educational spaces of interchange and dialogue in which to combine languages and perspectives that can contribute to human development and to the mutual coexistence of social groups.