Can alcohol sponsorship be diluted by health messaging?

Concerns surround the association between alcohol advertising and alcohol consumption amongst audiences. Research has examined the link in broadcast sports, yet limited attention is directed towards newer media. This paper examines whether there is a link between alcohol sponsorship in sports games and alcohol brand recall, recognition and choice, and whether in-game health messages moderate this association. Simulated games designed specifically for this study are used to observe whether in-game alcohol sponsorship combined with embedded health messages affect the player’s brand awareness. Findings highlight the influence of in-game alcohol sponsorship placement on brand awareness, yet embedded health messages do not impact consumer behaviours. This research provides evidence suggesting regulations in games may be warranted and further examination of health messaging in sponsor brand placement necessary.     

Testgütekriterien der „Profilanalyse nach Grießhaber“. Evaluation eines Verfahrens zur Erfassung grammatischer Fähigkeiten von ein- und mehrsprachigen Grundschulkindern

A diagnostic goal of the “Profile analysis according to Grießhaber” is the assessment of the grammatical ability to place verbs in German sentences in the correct syntactical position. To evaluate the test quality for the first time, 403 monolingual and multilingual primary school children were randomly assigned to three different test materials: Test material that specifically stimulated the target competence led to the best test results. This indicates a low objectivity of application. In addition, ceiling effects for primary school children were detected, which means that the profile analysis can only slightly differentiate among the grammatical abilities of the children. Retest reliability and objectivity of analysis are also too small. In summary, the test quality of the assessment tool should be improved with respect to all of the test quality criteria considered. Hence, we recommend standardizing the profile analysis better and adding more sensitive diagnostic criteria for primary school aged children. Other aspects of profile analysis, for example the improvement of diagnostic competencies of teachers, are recommended for future research.     

Inquiry-based learning in China: Do teachers practice what they preach, and why?

China is undergoing an education reform that calls for a change from a rigid, fixed curriculum and didactic pedagogy to a more flexible, school-based curriculum and more inquiry-based pedagogy. This study investigated the extent to which Chinese middle and high school teachers (a) endorse an inquiry-based approach and underlying learning principles, (b) practice this mode of teaching, and (c) believe that the approach is practically viable in the current educational contexts in China. A structured survey was developed to solicit Chinese teachers’ responses to the above three issues. A total of 582 valid responses were collected, representing middle and high schools in different geographic locations. The results show that Chinese teachers are receptive to inquiry-based pedagogy but find practical constraints in fully implementing it. Several cultural and pragmatic reasons are explored. Policy implications are discussed with respect to teacher education/development, capacity building for the new pedagogy, and teaching/evaluation alignment. Finally cultural issues are discussed regarding using inquiry-based learning to enhance critical thinking and nurture independent thinkers.     

A novel approach to the dissection of the human knee

The knee is one of the most frequently injured joints of the human body with injuries affecting the general population and the athletic population of many age groups. Dissection procedures for the knee joint typically do not allow unobstructed visualization of the anterior cruciate or posterior cruciate ligaments without sacrificing the collateral ligaments. In many cases, the relationships of the intraarticular structures are lost as dissection systematically removes superficial structures to gain access to deeper structures. The authors present an alternative technique for dissection of the human knee joint that allows maximal visualization of intraarticular structures such as the cruciate ligaments and menisci with minimal disturbance to the tibial and fibular collateral ligaments, thus preserving the relationships of the ligamentous and intraarticular structures. Anat Sci Ed 2:41–46, 2009. © 2009 American Association of Anatomists.     

Concept modeling of tapered thin-walled tubes

This paper presents a method to create concept models for the tapered thin-walled tubes using beam elements and spring elements. Developed concept tapered beam models with different taper angles and cross sections are compared with those detailed models through impact analyses. Important crash results are recorded and compared, and the relatively good agreement is achieved between these analyses. Concept modeling steps are illustrated in detail, and a general concept modeling method for such thin-walled tubes is summarized and presented.     

Theoretical and experimental studies of heat transfer with moving phase-change interface in freezing and thawing of porous potting soil

Soil in a cold region is subject to frequent freezing and thawing cycles. Soil frozen for a prolonged period may cause adverse freeze damage to the plants due to cell dehydration or root cell rupture. It is important to understand the detailed heat transfer behaviors of the freezing and thawing processes to prevent freeze damage, and to devise proper mitigation measures for effective pot planting in cold regions. A theoretical model was developed to analyze the transient moving phase-change interface heat transfer in the freezing and thawing of porous potting soil. The theoretical derivation is based on the assumption that the soil freezes completely at a single temperature. Microscopic poromechanic effects on heat transfer behavior were ignored. The spatial domain of the problem was simplified to a 1 D spherical coordinate system with variation in the radial direction. Green＇s function was applied to solve for the time-dependent body temperature. Experiments were conducted for validation of the theoretical model Reasonable agreement between the theoretical predictions and experimental measurements was obtained. The theoretical model developed can be easily used to determine the sensitivity of various parameters in the freezing/thawing processes, e.g., thermal properties of soil, ambient temperature, and planting pot size.     

Microfluidic fabrication of polymeric core-shell microspheres for controlled release applications

We report a facile and robust microfluidic method to fabricate polymeric core-shell microspheres as delivery vehicles for biomedical applications. The characteristics of core-shell microspheres can be precisely and easily tuned by manipulating the microfluidic double emulsion templates. The addition of a shell can significantly improve the versatility as well as functionality of these microspheres as delivery vehicles. We demonstrate that the nature of the shell material plays an important role in the properties of the core-shell delivery vehicles. The release kinetics is significantly influenced by the material of the shell and other characteristics such as the thickness. For example, by adding a poly(lactic-co-glycolic acid) (PLGA) shell to an alginate core, the encapsulation efficiency is enhanced and undesired leakage of hydrophilic actives is prevented. By contrast, adding an alginate shell to PLGA core can lead to a reduction of the initial release rate, thus extending the release period of hydrophobic actives. Microfluidic fabrication enables the generation of precisely controlled core-shell microspheres with a narrow size distribution, which enables the investigation of the relationship between the release kinetics of these microspheres and their characteristics. The approach of using core-shell particles as delivery vehicles creates new opportunities to customize the release kinetics of active ingredients.