Studies on the use of fear appeals: A summary and analysis

While a number of studies have been concerned with the effects of varying intensities of fear appeals on audience response, interpretation of the findings poses a number of problems. The author summarizes some of the major research thus far conducted, analyzes several of the problems involved in interpreting the findings of these studies, and provides some tentative suggestions for fruitful approaches to the study of the effects of fear‐arousing appeals.     

Communication Research and General Media

William B. Fairley and Frederick Mosteller, eds. Statistics and Public Policy (Reading, Mass.: Addison-Wesley, 1977— price not given)

Julian L. Simon's Basic. Research Methods in Social Sciences: The Art of Empirical Investigation (New York: Random House, 1978—$14.95)

Delbert C. Miller's Handbook of Research Design and Social Measurement (New York: McKay, 1978—$14.95, with a paperback edition available)

James Monaco, ed. Media Culture and Celebrity: The Media as Image Makers (New York: Delta Books (Dell), 1978—$4.95 each, paper)     

Teachers’ resilience and well-being: a role for educational psychology

The retention and resilience of teachers are subject to many influences. Children’s behaviour is often cited as a major source of stress for teachers and a challenge to their resilience. We suggest that an understanding of teachers’ attributions and efficacy beliefs may provide the foundations for work to support teachers. We outline findings from research that has examined teachers’ attributions for the causes of children’s misbehaviour, teachers’ beliefs in their efficacy as classroom managers of children’s behaviour as well as how, in principle, such beliefs may be supported and enhanced. We also relate these findings to those associated with educational and developmental outcomes for children. We conclude with some illustrative evidence of ways (involving consultation and other interventions) that applied psychologists have contributed to the professional well-being and resilience of teachers.     

CD-ROM talking books: what do they promise?

This study describes one teacher's use of multimedia, specifically CD-ROM talking books, in the classroom. The goal of the investigation was to reveal and analyse how a primary (Grade 3) teacher integrated CD-ROM books into her curriculum. Issues emerging from the study included how features of the software interact with features of classrooms, how patterns of instruction are affected by the infusion of technology, and how students interact with the software, and each other, while reading the CD- ROM books     

Associative structure of second-order conditioning in humans

Second-order conditioning (SOC; i.e., conditioned responding to S2 as a result of S1–US pairings followed by S2–S1 pairings) is generally explained by either a direct S2→US association or by an associative chain (i.e., S2→S1→US). Previous research found that differences in responses to S2 after S1 was extinguished often depended on the nature of the S2–S1 pairings (i.e., sequential or simultaneous). In two experiments with human participants, we examined the possibility that such differences result from S1 evoking S2 during extinction of S1 following simultaneous but not sequential S2–S1 pairings. This evocation of S2 by S1 following simultaneous pairings may have paired the evoked representation of S2 with absence of the outcome, thereby facilitating mediated extinction of S2. Using sequential S2-S1 pairings, both Experiments 1 and 2 failed to support this account of how extinction of S1 reduced responding to S2. Experiment 1 found that extinguishing S1 reduced responding to S2, while extinguishing S2 had little effect on responses to S1, although forward evocation of S1 during extinction of S2 paired the evoked representation of S1 with absence of the outcome. In Experiment 2, evocation of S2 during S1 nonreinforced trials was prevented because S2–S1 pairings followed (rather than proceeded) S1-alone exposures. Nevertheless, responding to S2 at test mimicked S1 responding. Responding to S2 was high in the context in which S1 had been reinforced and low in the context in which S1 had been nonreinforced. Collectively, these experiments provide additional support for the associative-chain account of SOC.     

Cinema Today

Andrew Sarris Politics and Cinema (New York: Columbia University Press, 1978—$12.95)

Randall M. Miller, ed. Ethnic Images in American Film and Television (Philadelphia: The Balch Institute, 18 South 7th St., 1978—$6.00, paper)

Feature Films on 8mm, 16mm and Videotape: A Directory of Feature Films Available for Rental, Sale, and Lease in the United States and Canada by James L. Limbacher (New York: Bowker, 1979—$24.00)

Guide to Short Films by Jeffrey Schrank (Rochelle Park, N.J.: Hayden Book Co., 1979—$7.95, paper)