Steps to Global Licensing Success

The impact of evolving technology on those who create content and those who use it has raised many interesting copyright-related challenges that legislators, copyright experts, authors, publishers and licensing organizations around the world are looking to address. Several international initiatives underway highlight the evolving global copyright landscape, including a report commissioned by the UK government calling for the creation of a “Digital Copyright Exchange.” Through such international efforts—and through the content licensing experience of collective management organizations—the best solutions to the copyright challenges of our time can deliver efficiency to everyone involved.