Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

Localized Representation of Formative Assessment in China: A Regional Study from a Sociocultural Perspective

Formative assessment originated and developed in a Western context. With its function of learning improvement being evidenced in research, formative assessment has been adopted in assessment initiatives in multiple contexts including that of China. Research, however, reveals that formative assessment as implemented in Chinese contexts is by no means equivalent to what is understood and implemented in the West; rather, in many cases, it is decontextualised and recontextualised, or culturally appropriated. This paper presents findings of a study which examined the culturally appropriated representation of formative assessment within eight universities in a mid-western province of China. Senior administrators in each university were interviewed face-to-face and individually to fulfill three purposes: (1) To clarify understandings of formative assessment in the area of college English education; (2) To explore the existing gap between formative assessment principles and their representation in College English Curriculum Requirements (CECR), and the gap between formative assessment initiatives at the national level and local contexts; and (3) To distill implications for policy-borrowing and effective implementation in the Chinese context.     

New insights into brazilwood lake pigments manufacture through the use of historically accurate reconstructions

A multi-analytical approach for the study of brazilwood and its lake pigments was carried out based on historically accurate reconstructions. Recipes for brazilwood lakes from the fifteenth century technical text Livro de como se fazem as cores and the Winsor & Newton nineteenth century colourman's archive were reproduced and compared. Both primary sources allowed for the successful preparation of brazilwood lake pigments with colours that vary from light pink to dark red. The main steps and ingredients for the manufacture of these pigments were common in both sources, particularly the addition of Al³⁺ in the form of alum, and calcium carbonate (chalk). Reconstructions revealed that the latter acts as a pH buffer and filler, controlling the pH at which the lake pigment precipitates. The main difference between the two sources is that the nineteenth century recipes give the quantities for all ingredients, the precise temperatures and time, and achieved higher relative pigment yields (75% versus 45%). Full chemical characterisation of the reconstructions provided detailed information on the individual steps in the pigment manufacture and revealed that the presence of calcium sulphate dihydrate (gypsum) in the final pigment was a result of its formation in situ. Infrared, reflectance, and fluorescence spectroscopy proved to be essential and complementary techniques: while infrared was used to characterise additives and binders, reflectance and fluorescence data were fundamental for identifying the chromophore. The pigments and paints produced can now be used as standards for the identification and investigation of brazilwood lake pigments found in artworks.     

‘Social Skills’: Following a Travelling Concept from American Academic Discourse to Contemporary Danish Welfare Institutions

The article traces the origin and development of the concept of social skills in first and foremost American academic discourse. As soon as the concept of social skills was coined, the concern for people lacking such skills started and has been on the increase ever since (now sharing public attention with related concepts such as self-control, emotional intelligence and empathy). After the analysis of the academic history of the concept follows an examination of the implementation of a range of assessment instruments and training programmes related to social skills (and lack hereof) in contemporary Danish welfare institutions (more specifically, day nurseries and schools, employment and penal services). The analysis forwarded in the article thus demonstrates how an intellectual idea may develop and travel - and on its journey connect to pre-existing cultural logics and societal concerns. The idea of social skills has through its development been made uncontroversial – everybody wants to be skilful. The concept does, however, convey an individualistic view on social life and imposes a reflexivity over own performance on the participants. Further, its normative character contributes to a problematization of those who are perceived to lack these skills.